WHAT IS GET IN TOUCH!?

WHAT ARE THE GOALS?

WHY “GET IN TOUCH!”?

WHY PROMOTIONAL

PRODUCTS?

The Get In Touch! campaign is a five-year and multi-million

dollar, industry-wide initiative encouraging advertising buyers

to recognize the power of promotional products and

allocate a larger share of their marketing dollars to the

promotional products industry.

The primary goal of Get In Touch! is to increase

awareness and enhance the overall perception of the

promotional products industry.

We are arming our members with tools to help understand and spread the

message including advertisements, social media graphics, talking

points and more.

$

Get In Touch! with your consumers. Promotional

products touch the people who receive

them.

Get In Touch! with you, the promotional

consultants. This campaign will help

position you as experts in the promotional products industry.

To learn more or get involved, visit GetInTouchAdvertising.com

CAMPAIGN TOOLKIT

Logos & Style

Get In Touch! with buyers by adding a call to action to your marketing communications. We encourage you to add the Get In Touch! logo to your advertising, website, social, email.

File Formats JPEG, .AI, PDF

What Is Get In Touch!? One-Pager Get in touch with information

we’re sharing – promotional products are proven winners for advertisers.

Get in touch with a promotional products consultant.

Get in touch with your consumers. Promotional products touch the people who receive them.

CAMPAIGN TOOLKIT

Social Media Suggested Posts & Graphics

Get In Touch! with buyers by connecting with them on social media. We encourage you to follow and engage with your prospects and customers using the suggested social posts. Customize by using your social handles, hashtags and links to your web content.

Post Copy & Graphic: (September 22-30 only) Join (company name/social handle for a (description) event during Promotional Products Work! Week, April 24-28-2017. #PromotionalProductsWork #GetInTouch!

Post Copy & Graphic: Get in touch with your audience—include promotional products in your marketing mix. It’s all in the numbers. #GetInTouch with (your social handle or web link) today!

Post Copy & Graphic: Get in touch with your audience—74% keep promotional products in their workspace. It’s all in the numbers. #GetInTouch with (your social handle or web link) today!

Post Copy & Graphic: A promotional professional can help you design a program to get results & save you time & money in the process. #GetInTouch with (your social handle or web link) today!

Post Copy & Graphic: Get in touch with your audience—include promotional products in your marketing mix. It’s all in the numbers. #GetInTouch with (your social handle or web link) today!

Post Copy & Graphic: A promotional professional can help you design a program to get results & save you time & money in the process. #GetInTouch with (your social handle or web link) today!

Banner | Social Media Pages

CAMPAIGN TOOLKIT

Digital Media & Ads

Get In Touch! with buyers by connecting with them on online. We encourage you to advertise targeting your prospects and customers using the suggested digital advertising. Generate leads by linking directly to your website or email.

Stats Ad Set Spec & Sizes: JPEG, PSD, PDF, GIFS 160x600 300x250 320x50 640x480 798x90 851x315 1200x628 1200x900 Link: (your url or email)

Stats Ad Set Spec & Sizes: 160x600 300x250 320x50 640x480 798x90 851x315 1200x628 1200x900 Link: (your url or email)

Stats Ad Set Spec & Sizes: Gifs 160x600 300x250 320x50 798x90 1200x628 1200x900 Link: (your url or email)

Digital Banner Ads

CAMPAIGN TOOLKIT

Collateral & Print Ads

Consider using one of the supplied ads to showcase your capabilities and the power of promotional products in your local business journal, Chamber publication, or school program. Be sure to customize by using your company logo and website address.

Full Page, Bleed Ad Copy Short: Let’s talk numbers. Over 85-percent of people do business with the advertisers on the promotional products they receive. Here is another one for you: more than four out of five people actually like receiving them. Get in touch with your audience—include promotional product in your marketing mix. Ad Copy Long: I started my first company right out of school. I’ve been called a techie, a nerd — but I prefer “early adopter.” I’m inundated with buzz about the “next big thing” 24/7. But most of it is just...noise. My headphones are a lifesaver when I need to focus, which is always. They were giving them away at a concert last summer — it’s like they know me. Most of what I own has a similar story — gear I’ve picked up over the years that has become part of me and my process. When these objects become more than things, that’s when they break through the noise.

What Is Get In Touch!? One-Pager Get in touch with information

we’re sharing – promotional products are proven winners for advertisers.

Get in touch with a promotional products consultant.

Get in touch with your consumers. Promotional products touch the people who receive them.

Banners & Signage

PRIMARY LOGO

Headlines: DIN BlackBody Copy: DIN Condensed Bold

PANTONE 199

C 7 M 100 Y 85 K 0

R 223 G 31 B 54

WEBSAFE DFIF36

PANTONE Process Black

C 0 M 0 Y 0 K 100

R 00 G 00 B 00

WEBSAFE 000000

PANTONE Cool Gray 10

C 61 M 53 Y 48 K 19

R 101 G 101 B 106

WEBSAFE 65656A

The GIT primary logo should be used whenever possible.

LOGO VARIATIONSBlack and white versions must only be used when 4-color printing is not available.

COLORSPantone colors (also called PMS colors) should be used for one- two- or three-color printing (also called spot printing). CMYK should be used for four-color or process printing. The RGB and Websafe should only be used for digital applications such as the web, TV or video.

Graphics & PhotographyThere may be instances such as advertising, collateral communications, posters, social media, etc where specific imagery and graphics can further strengthen the GIT brand. Here are some examples of photography style and graphics available for use.

TypographyOther variations of the DIN font family (not shown) are also available to be used.

PR

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PromotionalConsultant

(prəˈmōSH(ə)n(ə)l / kənˈsəltnt/): noun

PromotionalConsultant

(prəˈmōSH(ə)n(ə)l / kənˈsəltnt/): noun

Promotional products are an advertising medium like no other. The Get In Touch! campaign is a five-year and

multi-million dollar, industry-wide initiative encouraging advertising buyers to recognize the power of promotional

products and allocate a larger share of their marketing dollars to the promotional products industry. The campaign’s

tagline, ADVERTISING THAT LIVES ON, asks the viewer to consider that the use of promotional products in marketing

communications, has the opportunity to last far longer than any other medium.

WHAT IS GET IN TOUCH!?

This campaign was originally conceived by the PPAI Chairman’s Roundtable work group, and is the culmination of a

year’s worth of hard work by an assortment of PPAI staff, members and volunteer groups, including the PPAI Board of

Directors, the PPAI Industry Branding Initiative Advisory Group and the PPAI Public Relations Advisory Group.

WHAT ARE THE GOALS FOR GET IN TOUCH!?The primary goal of Get In Touch! is to increase

awareness and enhance the overall perception of the

promotional products industry, however, PPAI also

aims to direct a larger share of advertising dollars to

the $20.8 billion promotional products industry.

WHY, “GET IN TOUCH!”?Promotional products are more than just ads. The Get In

Touch! campaign is a consumer cry for advertisers to break

through the everyday noise of traditional and digital

advertising to get in touch with consumers in tangible,

useful, creative and meaningful ways. In an ever-increasing

digital world, we needed a message that focuses attention

on the tangible ability of promotional products to touch not

only the hands, but also the hearts of consumers.

Get in touch with information we’re sharing – promotional products are proven winners for advertisers.

Get in touch with a promotional products consultant.

Get in touch with your consumers. Promotional products touch the people who receive them.

HOW DOES THE GET IN TOUCH! CAMPAIGN STRATEGICALLY AND COMPETITIVELY POSITION PROMOTIONAL PRODUCTS WITHIN THE ADVERTISING INDUSTRY?The Get In Touch! campaign positions promotional products

through a variety of tactics. We are arming our members

with tools to help understand and spread the message

including advertisements, social media graphics, talking

points and more. In addition, PPAI is working with

influential trade publications and will implement an

on-the-ground campaign at Advertising Week.

GET SOCIAL.One of the easiest ways you can support the campaign is to

share the resources and talk about it on social media. Make

sure to always use the hashtag #GetInTouch when you post

and feel free to share directly from PPAI's social channels.

GET IN TOUCH! CAMPAIGN OVERVIEW

Powered by PPAI & You

GET IN TOUCH! INTENTIONALLY HAS MULTIPLE IMPLICATIONS:

To learn more or get involved, visit GetInTouchAdvertising.com

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