RADIO SUPER SAVER

&DINING DEALS

YOU CAN ONLY REACH THE OVER 8,000

MONTHLY SHOPPERS WITH

RADIO SUPER SAVER! What is RADIO SUPER

SAVER? Who uses RADIO SUPER

SAVER? Why RADIO SUPER SAVER? Where is RADIO SUPER

SAVER? How can your business

engage them and become your best customers?

OCCUPATIONS

HOUSEHOLD INCOME

PARENTAL STATUS

010203040506070

$25k-$49k

$50k-$99k

$100-$15015%15%

62%

MARITAL STATUS

Civic Science Poll

Civic Science Poll

Civic Science Poll

WHY TALK TO THESE SHOPPERS?

EDUCATION

Civic Science Poll

PURCHASE BEHAVIOR

Super Saver purchase history

Super Saver Club Members

Civic Science Poll

The most common occupations of online

shoppers are:

Professional/Managers

Average of 1100 items being purchased every

month

1500 Club Members! 12,000 emails & texts blasts

sent a month to club members for New Products!

WHAT IS RADIO SUPER SAVER?

SUPER SAVERCar CareEntertainmentHealth & WellnessHome ServicesHotel/LodgingLawn & GardenPetsRetailTravelService ProvidersGiftsOrganizations& Misc.

DINING DEALSLocal Restaurants of all kinds!

50%OFF!

WHY THEY USE RADIO SUPER SAVER

50% OFF GOODS, SERVICES, & RESTAURANTS!

Avg of 24,423 items being viewed a month!

• Greater need for supplies for larger households at discounted prices

• Convenience of shopping from home

• Free advertising credit in exchange for certificates! You only pay for commercial production.

• Your logo and certificate reach the thousands of people registered in our email and text blast database every Monday and Thursday when new items are pushed to the public.

• Radio Super Saver and new products are heavily promoted on all six radio stations, plus all of our station websites.

PROMOTIONAL REACH 134,000 PEOPLE DAILY ON AIR!!

OVER 325,000 MONTHLY IMPRESSIONS ON OUR WEBSITES

WHY CLIENTS USE RADIO SUPER SAVER

WHO SHOPS ON RADIO SUPER SAVER?

• The conventional wisdom is that women drive shopping trends, since they control up to 80% of household spending. However, when it comes to e-commerce, men drive nearly as much spending online in the U.S. as women.

• Men are more likely to make purchases on mobile devices. Fifty-seven percent of women made a purchase online in 2013, compared to 52% of men, according to a study conducted by SeeWhy. But 22% of men made a purchase on their smartphones last year, compared to 18% of women. 

• Millennials, those consumers aged 18 to 34, remain the key age demographic for online commerce, spending more money online in a given year than any other age group. They spend around $2,000 annually on e-commerce. This, despite having lower incomes than older adults. 

• Boomers and seniors have adopted mobile commerce. One in four mobile shoppers in the U.S. is over the age of 55. That's about even with their share of the overall U.S. population. 

Source: Business Insider

Michael- 28 yrs old from St. JosephMarried with a dog and works in the US Navy and Pakagon band of Potowatomi Indians Government. Enjoys golf, bowling, and eating out. Mostly purchases food and coffee shop items on Dining Deals but regularly looks at everything for something new to try.

Courtney- 36 yrs old from ColomaMarried with 2 kids and is a realtor while husband works for the city. Just bought a new house and looking to remodel. Loves shopping for fun activities or places to take the whole family, date nights for her and husband, or fun with the girlfriends.

CLIENT TESTIMONIALS

“We love the Dining Deals because it goes to the benefit of our loyal customers.  These are people that we see on a regular basis and maybe get to see a little more often because of the Dining Deal program.”-Jayme Cousins (Owner) “Dining Deals gives you even more exposure you might not have had and it helps to pay for your advertising. The people at these radio stations are just nice and it’s worked very well for us. If you’re buying the products from these stations, it’s being promoted right here. These are your neighbors selling it to you.”-Al Mussman (Owner) “We’re always in contact with our rep to help us out with ideas like listing gym memberships on Super Saver and customize packages according to our needs at the time that let us stand out differently from other healthy clubs.”-Sarah Monte (Marketing Assistant)“They have used the RadioSuperSaver program for the past 18 months with huge success.  The program has enabled them to have a substantial presence on three of the Mid-west Family Broadcasting stations.  They have reported a significant rise in foot traffic and in sales!  The key to their success has been frequency and consistency. “-Stacey Davis (Mid-West Family Sales Rep for FF&H)