what is social media for ne golf summit
DESCRIPTION
I brief overview of social media, its reliance on social networking, a breakdown of common features amongst thousands of services and an introduction to how golf clubs may use social media.TRANSCRIPT
What is Social Media?…and how can I use if effectively in the Golf community?
@sgogolak
www.aWiderNet.com
SOCIAL MEDIA
SOCIAL NETWORKING
PeopleBrowsr Presents A Brief Cartoon History of Social Networking 1930-2011
A Brief Cartoon History of Social Networking1930 - 2011
Illustrations by: Adam Long
6
Commissioned by PeopleBrowsr in celebration of the Advertising Research Foundation’s 75th anniversary
PeopleBrowsr Presents A Brief Cartoon History of Social Networking 1930-2011 7
1930
http://bit.ly/c4RXFx
PeopleBrowsr Presents A Brief Cartoon History of Social Networking 1930-2011
1969
8
http://bit.ly/gABCg9
PeopleBrowsr Presents A Brief Cartoon History of Social Networking 1930-2011 9
http://bit.ly/9fFQ7U
1978
PeopleBrowsr Presents A Brief Cartoon History of Social Networking 1930-2011 10
http://bit.ly/R64bH
1989
PeopleBrowsr Presents A Brief Cartoon History of Social Networking 1930-2011 11
http://bit.ly/gpm7UE
1989
PeopleBrowsr Presents A Brief Cartoon History of Social Networking 1930-2011 12
http://bit.ly/hLM2A8
2003
PeopleBrowsr Presents A Brief Cartoon History of Social Networking 1930-2011 13
http://on.fb.me/ehCsoi
2004
PeopleBrowsr Presents A Brief Cartoon History of Social Networking 1930-2011 14
http://bit.ly/azisak
2004
PeopleBrowsr Presents A Brief Cartoon History of Social Networking 1930-2011 15
http://bit.ly/fARvFo
2006
PeopleBrowsr Presents A Brief Cartoon History of Social Networking 1930-2011 16
http://bit.ly/gfD3qX
2007
PeopleBrowsr Presents A Brief Cartoon History of Social Networking 1930-2011 17
http://ti.me/L6m6E
2009
PeopleBrowsr Presents A Brief Cartoon History of Social Networking 1930-2011 18
http://huff.to/1ECZJ
2009
PeopleBrowsr Presents A Brief Cartoon History of Social Networking 1930-2011 19
http://on.fb.me/ccAhHx
2010
SOCIAL MEDIA
SOCIAL NETWORKING
Social Networks are the rails on which the train of Social Media progresses.
So what, exactly is Social Media?
It’s still media, it’s just created and distributed by your Social
Network.
But there are so many services! How can I figure out how it all
works?
There are common elements across most of these services that you can count on one hand.
Common Elements Within Social Media
Profiles & PagesConnect, Friend & FollowStatus Updates & Publishable ActionsSharing & LikingComments, Discussions & Chat
The Personal Profile
The Company/Organization Profile
Status Updates & Publishing
Backlash to Facebook News Feed
Within 24 hours, hundreds of thousands of students nationwide organized themselves to protest the new feature. Ironically, they're using Facebook to do it. - Time Magazine
3rd Party Publishing
The Viral Impact
Sharing & Liking
Comments, Discussions & Chats
But what does it all mean?
How can I apply this to the Golf Community?
Social media can help in a lot of places. Figuring out how to use it starts with what you want to do.
Possible Strategies
Recruit New MembersSend Announcements to MembersEncourage the Members to Engage Each OtherPromote Club Events to MembersSolicit Feedback from Members
Some Ideas
Staff to Member communicationPost official announcementsPromote eventsPhotos, photos, photosVideo of golf tips from the proRecruit new members through existing members
Social Media doesn’t have a perfect formula. It is meant to be
explored.