www.simplify360.com

Stage 1

ThePreliminaryRound

Team Name: TNT

Name of first member: Ajay KamathCollege Name: TAPMI

Name of second member: Nitish KhadayateCollege Name: TAPMI

Social Media defined..Social media is aninterconnected networkwhich facilitatescreativityand shuffling of

information,ideas in adiverse world ofvirtual communities

What does it provide?• Social Media provides

an ocean of ideas and information

• Social Media makes the transfer of text, photos, audio, video and information easy

• Social media connects you with people around the world!

Social Media platforms• Social networking sites (for

example, Facebook)• Blogs and microblogs (for

example, Twitter and Tumblr)• Content driven sites(for

example, YouTube and Slideshare)

• Collaborative Information hubs(for example, Wikipedia)

Unique Characteristics of Social Media

• Virality of information!

• Astounding reach!

Uses of Social Media• Staying connected with family,

friends and colleagues• Leisure and entertainment• Sharing information and ideas

with a wider audience• Advertising and branding for an

organization

Pros

• Facilitates interaction with the global community• Convenient medium to share information• Takes lesser time than other forms of media

Cons• Has the potential to spread defamatory content

rapidly• Generally perceived to decrease productivity• Lacks emotional quotient and hinders face to face

communication

Relevance of Social Media

Regardless of what anyone else says, social media is here to stay. It is a force to be reckoned with in this demanding world and can prove to be an invaluable asset when used wisely.

References

• Social media wiki page: http://en.wikipedia.org/wiki/Social_media

• Pros and cons: http://computer.howstuffworks.com/internet/social-networking/information/pros-cons-social-networking1.htm

• Social media know how: http://www.whatissocialnetworking.com/