what is sustainable business innovation?
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What is sustainable business innova/on?
Tobias Webb Founder, Innova/on Forum
Lecturer, corporate sustainability, King’s College London www.innova/on-‐forum.co.uk Tobiaswebb.blogspot.com
RATKAISUN PAIKKA 2015, Helsinki, Finland, May 12 2015
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hQp://innova/on-‐forum.co.uk/
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hQp://tobiaswebb.blogspot.com
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Innova/on: An overused term?
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What is innova/on? Do we have the /me?
Innova&on. Noun: the ac/on or process of innova/ng. "innova/on is crucial to the con/nuing success of any organiza/on” synonyms: change, altera/on, revolu/on, upheaval, transforma/on, metamorphosis, reorganiza/on, restructuring, rearrangement, recas/ng, remodelling, renova/on, restyling, varia/on; More a new method, idea, product, etc.
plural noun: innova&ons "technological innova/ons designed to save energy"
So, good that we’ve cleared that up then…
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How does innova/on apply to sustainable business?
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Product Innova&on: Hybrid/electric cars
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Service Innova&on: Ligh/ng/electronics as a service (Phillips, Samsung)
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Process Innova&on: New ways of managing, engaging new stakeholders, managing new issues
Kuok Khoon Hong – Wilmar
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Strategy Innova&on: Circular Advantage strategy (more than just a few products)
Royal DSM
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Copyright © 2015 Accenture All rights reserved.
In our research we found five circular economy business models Business models of the circular economy
Circular Supply-‐Chain
Recovery & Recycling
Product Life-‐Extension
Sharing PlaCorm
Product as a Service
Source: Circular Economy book project
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Copyright © 2015 Accenture All rights reserved.
Success stories are becoming many
16
Impact
Source: Circular Economy book project 1 Estimated from company data
Circular Supply-chain
Recovery & Recycling
Product as a Service
Product Life-Extension
Sharing Platform
Examples Project Liberty plant opened with $75m annual produc/on value
Sustainable biofuels and bio-‐based materials
$250m rev., 100% growth (2013) Leisure rental of unused proper/es
“Pay for power, not panels” home energy systems $6bn market capitalisa/on
$3bn turnover1, 4000+ employees, 50% lower price, 60% less CO2
Remanufacturing of industrial equipment
Circular Economy success stories
Between 2008-‐13, reducing waste to landfills created over $1billion in value
Reducing manufacturing waste sent to landfills
Will process up to 10,000 metric tons of recycled scrap / month
Invested $48 million in auto aluminum recycling facility
Makes fully compostable packaging, using mycelium (fungus) as a glue
Recognized with numerous awards for sustainability and was named a Tech Pioneer by the World Economic Forum
New services to maintain & repair customers’ assets
39% of its $9billion net sales is from Asset Efficiency Op/miza/on offering
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How can companies prepare to innovate? Eight steps
1. Engage & inspire employees and management 2. Invest long term in R&D 3. Persuade suppliers to think differently 4. Engage difficult stakeholders (NGOs, investors) 5. Work with other businesses and academics 6. Be open about the challenges 7. Celebrate and support experimenta/on 8. Use radical transparency for business advantage
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Thank you. And now…
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Ques/ons?