what is v2b? - university of auckland to... · v2b#1- ideation v2b#2 ... opportunity obsession. 5....
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What is
V2B?
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V2B#1- IdeationV2B#2 - Markets and Competitors
V2B#3 - Business ModelsV2B#4 - Teams
V2B#5 - Funding
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Sir Ray Avery
Sir Ray Avery
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Dr Deb Shepherd & Dr Chris Woods
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Purpose
Provide inspiration and insight that will assist you in your entrepreneurial journey
Process
o Explore relevant entrepreneurial frameworks, ideas and perspectives that can assist in the development of a vision into a business
o Gain insight and explore some of the key themes/challenges “from the field” through a variety of guest speakers
o Consider what this all means for entering the Idea Challenge and the $100k Challenge throughout the SPARK calendar year
o Stay connected and informed of the SPARK activities
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Resources
SPARK team and websitewww.spark.auckland.ac.nz
V2B Directing Team
Deb Shepherd
Chris Woods
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What we do
Inspire
Educate
Motivate
To become entrepreneurial
Business Fundamentals
Develop new ideas for new ventures
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Spark Launch: An entrepreneurial story
Peter BeckRocket Lab
Key Learnings? Insights?
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Think big …
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Entrepreneurial Mind: 8 Dominant Themes
1. Commitment and Determination.2. Courage.3. Leadership.4. Opportunity Obsession.5. Tolerance of Risk, Ambiguity and Uncertainty.6. Creativity, Self-Reliance and Adaptability.7. Motivation to Excel.8. Intuitive.
(Timmons & Spinelli, 2008; Spinelli & Adams, 2012)
Consider these in relation to yourself and entrepreneurs you know, you meet, you hear
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V2B Overview 2015Week 1: The Entrepreneurial Mind and Idea to Opportunity
Recognition
Week 2: Knowing the Market: Customers,Competitors, and Channels
Week 3: Understanding the Business Model
Week 4: Building the Entrepreneurial Team
Week 5: Resourcing the Opportunity: Funding
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Entrepreneurial Process
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The Business Model Canvas
(Osterwalder & Pigneur, 2010)
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Ideas …
Divergent to convergent thinkingIdeation techniquesIdeas:
Fill gapsCreate disruptionsMeet challengesOvercome problemsApply new technologyDevelop trends
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Where do ideas come from?
WHERE GOOD IDEAS COME FROM by Steven Johnson -YouTube
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Attractive: Why will they buy?
Durable: Why will this last?
Timely: Why is it relevant now?
Anchored in a product or service that adds Value: How do consumers benefit?
Who must be uppermost in your mind? THE CUSTOMER
IDEA to OPPORTUNITY
“ADTV” ModelTimmons & Spinelli, 2008
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Designing for ideas to opportunity…
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Guy Kawasaki: Make Meaning
https://www.youtube.com/watch?v=lQs6IpJQWXc
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$ Opportunity Discipline
Entrepreneurship: “A contact sport”Need both for success!
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Q&A
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Sir Ray Avery
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Vision 2 Business #2
John Wikstrom6pm
Tuesday 31 March –OGGB4
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Have an Idea?Need a team?
ORANGE IDEA STICKER GOLD TEAM STICKER
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Ideation game!
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