what is web 3.0? by leading hands through technology
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Key features of Web 3.0 • Need relevant info & help • Not aware of creating & consuming info • Forget about device & focus on contentTRANSCRIPT
Marc A. Majers Leading Hands Through Technology @leadinghands
Key takeaways • What is Web 3.0? • Why should I care? • What steps do I take?
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@leadinghands
@leadinghands
What is it?
Key features of Web 3.0 • Need relevant info & help • Not aware of creating & consuming info • Forget about device & focus on content
@leadinghands
Evolution of web • Web 1.0 “read-only” users consume information
• Web 2.0 “read-write” (syntax) users create
• Web 3.0 "read-write-delete-update" (semantic) users consume not aware cause everywhere - AI
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The mainstream adoption of cloud and semantic technologies will turn the internet into a ‘ubiquitous utility’. - Boris Motusic
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Why should you care?
Any where, any device, any media
@leadinghands Your information is everywhere.
Three laws of marketing physics • Reason to Believe - Why should you believe it? Is it real?
• Dramatic Different - Why should you care? • Overt Benefit - What's in it for me?
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Why steps do I take?
@leadinghands
Usability's job is to research user behavior and find out what works. Usability should also defend users' rights and fight for simplicity. – Jakob Nielsen
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1) Invest in testing user experience • A/B - Two against each other • Trial - Try new for first time • User - One-on-one
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Testing user experience is a competitive advantage. If you want to break an Olympic Record, you need to test new techniques.
Fosbury flop: What new test could be the gold medal winner?
2) Be S.M.A.R.T. Online: • Share information responsibly • Monitor your time and surfing habits • Avoid bad neighborhoods • Remain calm • Think family first
@leadinghands
Marc A. Majers Leading Hands Through Technology @leadinghands