what is your manifesto?
DESCRIPTION
At the launch of its new perfume Manifesto, Yves Saint Laurent wanted to position the brand as a beauty brand for independent and modern women and encourage them to express themselves. In response, Yves St Laurent and ELLE joined forces to organise a competition and a special, co-branded event, which were both based on the theme of “Purple Attitude”.TRANSCRIPT
![Page 1: What is your manifesto?](https://reader035.vdocuments.net/reader035/viewer/2022062405/555d945cd8b42a45788b4672/html5/thumbnails/1.jpg)
&ITALY
![Page 2: What is your manifesto?](https://reader035.vdocuments.net/reader035/viewer/2022062405/555d945cd8b42a45788b4672/html5/thumbnails/2.jpg)
ELLE Italy offered a 360° integrated campaign based on the theme of ‘Purple Attitude’ including:
# An online competition that offered users the opportunity to design their own manifesto and express their ‘Purple Attitude’
# A co-branded ‘Purple Attitude’ event
OBJECTIVE
RESPONSE
# To position the brand as a beauty brand for independent and modern women and encourage them to express themselves
&
![Page 3: What is your manifesto?](https://reader035.vdocuments.net/reader035/viewer/2022062405/555d945cd8b42a45788b4672/html5/thumbnails/3.jpg)
A 360° CAMPAIGN
PRINTWEB
# Advertorial
# Dedicated Facebook tab
# Dedicated mini site# Premium online formatsSOCIAL NETWORKS
& BLOGS
ON THE GROUND
# Co-branded event
![Page 4: What is your manifesto?](https://reader035.vdocuments.net/reader035/viewer/2022062405/555d945cd8b42a45788b4672/html5/thumbnails/4.jpg)
#ONLINE COMPETITION
DEDICATED MINI SITE PREMIUM ONLINE FORMATS
Landing pages on ELLE.it, wide angles…
Concept: users had to design their own manifesto and express their ‘Purple Attitude’, in order to win an YSL ‘Purple Attitude’ product kit.
Creation of a dedicated mini site to allow users to participate
To promote the competition and drive traffic to the mini site
![Page 5: What is your manifesto?](https://reader035.vdocuments.net/reader035/viewer/2022062405/555d945cd8b42a45788b4672/html5/thumbnails/5.jpg)
Dedicated tab on the ELLE.it Facebook page
#ONLINE COMPETITION
PRINT ADVERTORIAL
Special double page advertorial in ELLE Italy to explain the ‘Purple Attitude’ theme and promote the competition and the event
DEDICATED FACEBOOK TAB
![Page 6: What is your manifesto?](https://reader035.vdocuments.net/reader035/viewer/2022062405/555d945cd8b42a45788b4672/html5/thumbnails/6.jpg)
#CO-BRANDED EVENT
PROMOTION
Co-branded mini site
Advertorial
Premium online formats
Co-branded event on the theme of ‘Purple Attitude’. All attendees had to be dressed with a purple touch. An exclusive ELLE photo shoot with a professional photographer was offered to the guest with the best interpretation of the ‘Purple Attitude’ theme.
ON THE GROUND
With the competition promotion
Facebook tab
![Page 7: What is your manifesto?](https://reader035.vdocuments.net/reader035/viewer/2022062405/555d945cd8b42a45788b4672/html5/thumbnails/7.jpg)
FOR MORE INFORMATION
PLEASE CONTACT:
The Integrated Solutions Department+33 1 41 34 87 39