what makes an automotive display ad successful?


Drive People Closer to Your Brand

Exposing the value of mobile display advertising across the board, our quarterly benchmark reports feature vertical-specific findings as well. Here’s a couple of creative recommendations from our latest Q4 automotive vertical report that will help you get the right message in front of your digital audience.


Take advantage of interactive presentation features like Hotspots, Swipey group and 360º View. Introduce your car model in an innovative way.

Drive high feature engagement rates by including gaming features.


Video works great for presenting new car models, it delivers a high 17.7% user-initiated video play rate.

Location features allow users to find the nearest dealer or special deals. Combine maps with highly engaging forms to enable test drive booking directly from an ad

Q4 2014 AUTOMOTIVE BENCHMARKS


Average Values, Q4 2014


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what makes an automotive display ad successful?

Automotive

gaming features

location features

test drive

drive people closer

high feature engagement

automotive benchmarks

verticalspecic ndings

new car models