What Makes Your Business

Different.Why should Prospects

consider Your company?

There are 5 Contributors to Business Success.1.Quality or Unique

product or concept.2. Timing.3. Capital.4. People resource.5. Effective Leadership.

What side of the curve are you on?

Value

Volume

Whether your business is Volume Driven or Value Driven, you need to

create Differentiation.

Is your Business Unique?• Do Prospects consider your business before your competition?

• Can they differentiate your business from the competition?

• Do you offer distinct solutions?• Do you create an enjoyable

experience for your customer?• Do you create Clients?

What is a Value Proposition?• What is your competitive

advantage? • What is your guarantee that

removes the risk of doing business with your company?

• What is important to your customers?

• What is it that truly makes your company Unique?

Why a good Value Proposition? • So that prospects consider you first.• You solve their situations and

problems. • They know what to expect from you.• You create excitement for your

prospects to do business with you.• You are different from your

competitors.• You create an Experience that is

UNIQUE.• You create clients, return business.

Why do you NEED a Guarantee?• To eliminate fears prospects have in

doing business with your industry.• To eliminate what prospects dread in

purchasing your products and services.

• Eliminate the frustration prospects have about your industry.

• Eliminate the challenges your industry creates in doing business.

• Develop, create and earn trust.

What is Your Guarantee?• Do You provide confidence for your

prospects to invest in you?• Do you provide information that will

emphasize your Unique Value Proposition?

• Do you assure your prospects that not only can you deliver on their expectations but create an experience that will delight them?

Does Your Marketing?• Reflect your Unique Value Proposition

to your customers’ needs.• Provide a Guarantee that will resolve

your customers’ fears, frustrations and challenges in your industry.

• Your marketing media reflect the differentiation your company provides in the industry with your Unique Value Proposition and Guarantee?

My Purpose, to Help You…Increase the value of

your business by investing in the

business education and coaching resources

that are right for YOU…To increase your

Business opportunities.

Why Richard Jensen ?• Business Management Experience:• Small biz (Owned and Operated 3 companies)• Multiple profit centers (sales, service, training)• Multiple business units, multiple areas (revenues of

$250M)• Sales & Marketing Experience:• Business Development (B2B and B2C)• Cross promotional/functional initiatives

• Training, Coaching background:• Business Owner/Professional Coaching (35 years)• Sales, Marketing, Leadership, Service, Operations

• I have been in your shoes.

To learn more, contact• Richard Jensen• Coaching and More, Inc.• 612.605.0661• 888.483.4369• richardcjensen@msn.com• www.TheESource.com/rjensen