what next for content? : social media week london 2011
DESCRIPTION
The fact that content was declared king on the web, and then serially dethroned and reinstated at regular intervals, represents its poor treatment within the marketing mix. What needs to change?iCrossing's social media & content consultants, along with clients and collaborators, share lessons from their work and thoughts about what is coming next for content strategy. Panel chaired by Antony Mayfield, Senior Social Media Consultant.TRANSCRIPT
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SOCIAL MEDIA WEEK LONDON : : 2011
ICROSSING
What next for content?
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(SOURCE: USE CREATIVE COMMONS LICENCE FROM FLICKR.COM – AND ADD PHOTOGRAPHERS CREDIT HERE)
Content at the centre of online marketing
http://goo.gl/Zu4vW
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Brands compete in attention markets
http://goo.gl/1yvK2http://goo.gl/1yvK2
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The Heath-Robinson School of digital strategy
http://goo.gl/0Htpg
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Content should be represented throughout the planning process
http://goo.gl/UPN8x
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(SOURCE: USE CREATIVE COMMONS LICENCE FROM FLICKR.COM – AND ADD PHOTOGRAPHERS CREDIT HERE)
From research...http://goo.gl/TifxW
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Content is the organising principle of brand marketing online http://goo.gl/n8PsT
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http://goo.gl/gfTg4
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For some brands it should be the only thing they do online.
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On-site|off-siteBuild|CreationCreating|Curating
http://goo.gl/nA426
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EDITORIALMindsetProcesses Distribution
http://goo.gl/1yvK2
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THANK YOU
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Email: [email protected]: +44 (0)1273 827 700Website: www.icrossing.co.ukBlog: http://connect.icrossing.co.ukTwitter: @icrossing_uk
http://goo.gl/m31Hc