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National Convention of the Western Association of University Publications Managers What skills should you be training? & What skills could you be selling? David Christopher, [email protected] (405) 475 4157 @davidmchris

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Page 1: What skills should you be training? And what skills could you be selling? - For Student Publications

National Convention of the Western Association of University Publications Managers

What skills should you be training?

& What skills could you be

selling?

David Christopher, [email protected]

(405) 475 4157

@davidmchris

mailto:[email protected]
Page 2: What skills should you be training? And what skills could you be selling? - For Student Publications
Page 3: What skills should you be training? And what skills could you be selling? - For Student Publications

People Interested In Your Story

Publication’s Readership

Then

Page 4: What skills should you be training? And what skills could you be selling? - For Student Publications

Publication’s Readership

People Interested In Your Story

Now

Page 5: What skills should you be training? And what skills could you be selling? - For Student Publications
Page 6: What skills should you be training? And what skills could you be selling? - For Student Publications

Publication’s Social Networks

Page 7: What skills should you be training? And what skills could you be selling? - For Student Publications

Social Sharing

Page 8: What skills should you be training? And what skills could you be selling? - For Student Publications

Journalist’s Social

Networks

Page 9: What skills should you be training? And what skills could you be selling? - For Student Publications

Publication’s Email List

Page 10: What skills should you be training? And what skills could you be selling? - For Student Publications

Subject’s Audience

Page 11: What skills should you be training? And what skills could you be selling? - For Student Publications

Referring Website

Page 12: What skills should you be training? And what skills could you be selling? - For Student Publications

People Searching

Page 13: What skills should you be training? And what skills could you be selling? - For Student Publications

Direct

Search

Social

Referral

Referral

Email

Social

Page 14: What skills should you be training? And what skills could you be selling? - For Student Publications

Traffic Sources for a Newspaper in 2015

Page 15: What skills should you be training? And what skills could you be selling? - For Student Publications

Journalism

Marketing

Business

Journalism

LiteratureCommunications

Advertising & PR

Mass Comms & PR

Journalism

Content Marketer Degrees

Page 16: What skills should you be training? And what skills could you be selling? - For Student Publications

Web Design/Development

Blogging

Social Media

Brand Journalism

CopywritingVideo

PREmail

Native Advertising

Content Marketing Specialisms

Page 17: What skills should you be training? And what skills could you be selling? - For Student Publications
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Page 27: What skills should you be training? And what skills could you be selling? - For Student Publications
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Page 31: What skills should you be training? And what skills could you be selling? - For Student Publications

No Blog

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Page 33: What skills should you be training? And what skills could you be selling? - For Student Publications

No Social Media

Page 34: What skills should you be training? And what skills could you be selling? - For Student Publications
Page 35: What skills should you be training? And what skills could you be selling? - For Student Publications
Page 36: What skills should you be training? And what skills could you be selling? - For Student Publications

Social MediaBlog

Page 37: What skills should you be training? And what skills could you be selling? - For Student Publications
Page 38: What skills should you be training? And what skills could you be selling? - For Student Publications
Page 39: What skills should you be training? And what skills could you be selling? - For Student Publications
Page 40: What skills should you be training? And what skills could you be selling? - For Student Publications
Page 41: What skills should you be training? And what skills could you be selling? - For Student Publications

Build Native Advertising Platform&

A “Content Studio”

Page 42: What skills should you be training? And what skills could you be selling? - For Student Publications

Students Could Earn Their Chops by Freelancing

Page 43: What skills should you be training? And what skills could you be selling? - For Student Publications
Page 44: What skills should you be training? And what skills could you be selling? - For Student Publications
Page 45: What skills should you be training? And what skills could you be selling? - For Student Publications

Attend Free Industry Trainings

Page 46: What skills should you be training? And what skills could you be selling? - For Student Publications

Consider Local Conferences

Page 47: What skills should you be training? And what skills could you be selling? - For Student Publications

Partner With Your Student Agency for Marketing Strategy

Page 48: What skills should you be training? And what skills could you be selling? - For Student Publications

Create Valuable Skills for your Publication

Page 49: What skills should you be training? And what skills could you be selling? - For Student Publications
Page 50: What skills should you be training? And what skills could you be selling? - For Student Publications
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Page 52: What skills should you be training? And what skills could you be selling? - For Student Publications
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Page 54: What skills should you be training? And what skills could you be selling? - For Student Publications
Page 55: What skills should you be training? And what skills could you be selling? - For Student Publications
Page 56: What skills should you be training? And what skills could you be selling? - For Student Publications
Page 57: What skills should you be training? And what skills could you be selling? - For Student Publications

Partner With a Professional Agency

Learn, Mutually Refer Clients, Get Jobs for Students

Page 58: What skills should you be training? And what skills could you be selling? - For Student Publications

Questions?

David Christopher, [email protected]

(405) 475 4157

@davidmchris

mailto:[email protected]

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