WHAT WINS AWARDS

WHAT WINS AWARDS

‘Ideas are your last legal means of an unfair competitive advantage.’

Results Ideas + __________

Awards

WHY ENTER AWARDS

Awards are for everybody.

HOW YOU ARE JUDGED

What impresses the judges.

1. Results

2. Ideas

3. Seamless campaigns

4. Innovation

5. Craftsmanship

What impresses the judges.

6. Humor, charm and wit

7. The unexpected

8. Emotion

9. Data

10. Brave Strategies

DISCOVERING GOLD

1982

1993

The ADMA GOLD Talley 1981-1996

1982 1991 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Missed?

Missed?

Missed?

Missed?

Golden Warren 1. Results - Increased customer acquisition by 60%

2. Ideas

3. Seamless campaigns

4. Innovation

5. Craftsmanship

6. Humor, wit and charm

7. The unexpected

8. Emotion

9. Data

10. New ways

Missed?

The ADMA GOLD Talley 1982-2006

1982 1991 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

2007?

Ten ways to help you find GOLD

1. Select your very best work and enter in every category available to you.

2. Follow the call for entry instructions to the letter.

3. Present your work professionally.

4. Spend the most time on writing the entry form.

5. Then have your best copywriter re-write it.

Ten ways to help you find GOLD

6. Demonstrate your campaign and idea.

7. Use catchy name. ‘Egg Man’ ‘Scotty’ ‘Warren’

8. Don’t leave it till the last minute and do your homework check past award books.

9. Don’t break the entry rules by adding extra info, it pisses off the judges.

10. Be your harshest critic check your entries and save yourself some time and money.

BE LUCKY. Thank you.