LEAD VOLUME AND QUALITY

WEBSITE

GROWTH

INFORMATION

What We Do

What You Gain

We’re doubling down on our investment in digital media to increase lead volume and improve quality.

We’re updating the look and feel of the Trane website to make it simpler for consumers to navigate.

As we expand our digital programs, Trane Comfort Specialists will be exposed to even more potential customers.

We plan to collect and share information about the homeowner, so you’ll know even more about what the consumer wants before you meet them.

DIGITAL MEDIA LEAD GENERATION

NEW DIGITAL BENEFITS FOR YOU

CONTACT INFORMATIONTrane works with Red Ventures to drive

consumers to an online experience where they can learn about Trane products and connect

with a local Trane Comfort Specialist.

The customer Leads we generate fuel your business. A Lead is anyone who finds your business through Trane’s online marketing.

You select the ZIP codes where you want to be found. When a potential customer searches in your area, they can find your

business to call or email.

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DIGITAL MEDIA WEBSITE

Paid SearchNatural SearchRetargeting

Social Ads

FIND A DEALER

Dealer Locator

YOUR BUSINESSCustomer Trane.com

SELL TRANE

Sale!

Updated website design shown below

Updated mobile website design shown below

CUSTOMERJOURNEY

4.1M annual visitors to website

160,000 leads generated

Trane is driving more leads to our TCS dealers via Paid Search, Social

Media Advertising and Online/Banner Advertising.

The customer Leads we generate fuel your business. A Lead is anyone who finds your business through Trane’s

online marketing.

You select the ZIP codes where you want to be found. When a potential customer searches in your area, they

can find your business to call or email..