what you need to know about the information revolution
TRANSCRIPT
what you need to know about the
information revolution
presented by: jeph maystruck
what happened?
by the time they are 3 years old,american children
recognize an average of
100 brand logos.
-dr. allen kanner, child psychologist at the wright institute in berkley, california.
what’s the most powerful form of
marketing?
word-of-mouth is still the most powerful form of
marketing.
its just easier now.
meet the
morgensons
35 hidden cameras17 microphones
15 hidden crew members
“whether it’s shoes, jewelry, barbecue tools, or sports equipment, there’s nothing quite as persuasive as observing someone we respect or admire using a brand or product.”
-martin lindstrom
“the results proved beyond any doubt whatsoever that marketers, advertisers, and big business have nothing at all compared to the influence we consumers have on one another.”
-martin
lindstrom
how many tweets are tweeted per day?
over340 million
remember… no one retweets, likes, or +1’s
“pretty good”
the future of marketing is
social objects
people only go on the internet for two reasons, to either
solve a problem orto be entertained.
nothing else.
there are only two reason we go on the internet
the future of marketing is social objects
what should you do now?
say yes
