What you will study:

• For your A-Level you will need to study a range of set products (much like the English Literature set texts you studied in Year 11 – and like that exam you will not have access to those texts in the exams).

• There are three components we need to study…

Exams: 70%

Component 1

2 Sections:

Section A: Analysing Media Language and RepresentationSection B: Understanding Media Industries and Audiences

Component 2

3 Sections:

Section A: Television in the Global AgeSection B: Magazines: Mainstream and Alternative MediaSection C: Media in the Online Age

Component 3

2 Parts:

An individualcross-media production based on two forms (music video and a website) in response to a briefs set by Eduqas.

NEA: 30%

For summer tasks based on your set products go to slides 23 - 27

Component 1 Section A Set Texts (35 marks)

Newspapers

Music Videos

Advertising

Media Media Media Media Media Media Media Media Media Media Media Media Media Media Media Media

Component 1 Section B Set Texts (25 marks)

Newspapers

Radio

Film

Video Games

Advertising

Media Media Media Media Media Media Media Media Media Media Media Media Media Media Media Media

Component 2 Section A Set Texts: Television (20 marks)

Genre study: English text to be studied in conjunction with non-English

language text (only episode 1 of each series)

Media Media Media Media Media Media Media Media Media Media Media Media Media Media Media Media

Component 2 Section B Set Texts: Magazines(20 marks)

Both texts: historic text to be studied alongside contemporary to show conventions and evolution (whole texts)

Media Media Media Media Media Media Media Media Media Media Media Media Media Media Media Media

Component 2: Section C – Online Media (20 marks)

Media Media Media Media Media Media Media Media Media Media Media Media Media Media Media Media

Both texts: mainstream text to be studied alongside alternative to show emergence of new audiences

Music video production Website to promote

Media Media Media Media Media Media Media Media Media Media Media Media Media Media Media Media

Component 3: Coursework: Music Video and Website Promotion of Artist

(60 marks = 30%)

Tasks to prepare you for A-Level

Task 1: Theorist bookletThere are A LOT of theorists and theories we need to consider when analysing media products.

Mrs Fisher is an amazing Media Teacher who has created a load of videos about the key theories we need to know. Please watch her A Level Theory playlist and make notes to help you create a theorist revision booklet. You will refer to this throughout your 2 years of studying so make sure it looks like something you won’t mind re-reading often.

Create a glossary of Media key terms (don’t just copy and paste). I’ve emailed a template that you should use. This contains all the key terms but you’ll need to find definitions for each of these. You may want to add the work ‘media’ to your search as some may have more than one definition.

Task 2:

Understanding audiences and how they are targeted is one of the main areas of study.

This Future Learn course is a great introduction to this area of study. It should take only 4 weeks (if you only do 3 hours a week). It’ll only take you three weeks if you do four hours per week.

Film Distribution: Connecting Films with Audiences(You will only have free access to the course for 6 weeks once you’ve signed up).

Task 3:

Conventions: From the next 5 slides –select at least one form to explore.

Find an example of the form e.g. for Magazines you might find something like this:

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Task 4:

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Annotate it with arrows to indicate what the convention is and where it is.

You may not be able to find all the conventions listed on your one chosen example

Challenge: Recreate your own Magazine front cover, movie poster or advert – see slide 23

Magazine ConventionsMastheadStraplineCoverlinesCentral ImageFeatureAnchorage coverlineCover modelColour Scheme/House StyleBarcodeDatePriceSecondary imagePuffPlugTypography

Still Task 4:

Newspaper Conventions

HeadlinesSubheadingsStandfirstsBylinesPull quotesStandfirstGraphics and illustrationsImage selection CaptionsCopyTypography

Still Task 4:

Film Trailer conventions

• Film production logos• Film Title• BBFC Age Certification • Film rating screen• Social Media links• Character Introductions• Genre conventions (this will include

iconography to reveal the type of film)• Music and Voice over• Actors name(s)• Release date or ‘coming soon’• Billing block• Typography

Still Task 4:

Film Poster

• Film Title• Tagline• Actors name(s)• Main image• Promise of pleasure e.g ‘From the Director of…’• Release date• Studio logos• Billing block• Typography

Still Task 4:

Advertising

• Slogans

• Logos

• Endorsement

• USP

• Product

• Mode of Address

• Central image (print only)

• Typography

Still Task 4:

Media in Minutes…

• Media in Minutes is a great selection of YouTube shorts that explain quite complex issues of the Media into easy to understand videos.

• Makes notes as you watch the 6 (not 7) videos within the playlist.

Task 5:

Part 1: Select any music or film genre (i.e. music = rock/alternative/pop/indie;

film = horror/action/romance /thriller etc)

Create a collage/mood board of album artwork or film posters (like the

example below) which clearly demonstrate the genre conventions of your

chosen genre (film category) and form (type of media product – refer to film

poster conventions slide).

Part 2: Steve Neale states that genres are

‘instances of repetition and differences’. To

what extent do you agree with this statement?

Your response should make clear reference to

the examples in your mood board and be no

more than 500 words.

Mood BoardTask 6:

Camerawork

Re-create the following shots and angles to show understanding of camerawork. You can use people, pets, Lego men etc.

Shot types

XLS= Extreme Long Shot LS= Long Shot MLS= Medium Long Shot

MS= Medium Shot MCU= Medium Close up CU=Close Up

BCU= Big Close Up XCU= Extreme Close Up

PIXLR

PIXLR is a great free image editing software which allows you to understand the basics of of photo editing (it’s like Photoshop –but free!) I contains free stock images but you can upload your own to manipulate.

Here’s a tutorial to get your started.

For a range of interesting fonts, go to myfonts.com

The next 5 Slides contain your

Study the newspaper front cover from The Times(13/03/19). Then answer the following questions.

a) The Times is a ‘Quality’ newspaper or a ‘Small Format Broadsheet’ – what does this mean and what evidence can you find in the front cover to justify this description?

b) The Times is described as having a centre-rightwingpolitical opinion – what does this mean and what evidence can you find in the front cover to justify this description?

c) The headline is “Driven to despair” – this could have various meanings to a reader, (straightforward or metaphorical/symbolic meanings). Consider this phrase and describe what you think the meanings are, linking your analysis to other visual and textual elements on the front page.

Better versions of the front covers can be accessed online: https://www.theguardian.com/politics/2019/mar/13/house-of-fools-what-the-papers-said-about-mays-brexit-defeat

Newspapers: The Times

Study the newspaper front cover from The Daily Mirror(13/03/19). Then answer the following questions.

a) The Daily Mirror is a ‘Tabloid’ newspaper– what does this mean and what evidence can you find in the front cover to justify this description?

b) The Daily Mirror is described as having a leftwingpolitical opinion – what does this mean and what evidence can you find in the front cover to justify this description?

c) Almost half the cover is taken up with promotion of the Cheltenham Festival – Consider this event and then describe how it could be linked (metaphorically) with politics, therefore adding meaning to the story about Brexit underneath

Better versions of the front covers can be accessed online: https://www.theguardian.com/politics/2019/mar/13/house-of-fools-what-the-papers-said-about-mays-brexit-defeat

Newspapers: The Daily Mirror

Study the Tide advert from the 1950’s.

The UK regulators (the ASA) for advertising have recently changed the rules for how gender is represented. Please read what they have ruled -https://www.asa.org.uk/advice-online/harm-and-offence-gender-stereotypes.html

Then apply what you had learned by answering the following questions.

a) Describe the stereotype of femininity contained in the advert. Make reference to dress codes, hair & make up, body language and uses of language in the advert.

b) Please explain why this advert would not be allowed today due to the new rules for advertising.

Advertising: Tide

Then answer the following questions:

a) Beyoncé has included information about the effects of flooding on New Orleans. Please investigate this and find out what caused this flooding (what was the event called?)

b) Beyoncé uses this video to construct her ‘star persona’, (however, through doing this she also represents other Black American Women.) What messages do you think she wanted her audience to see/hear? What are we supposed to think about Beyoncé and what does she think are important values? Link your answer to specific parts of the video (include screenshots).

Study the video for Formation by Beyoncé -https://www.youtube.com/watch?v=WDZJPJV__bQ

Music Videos: Formation

Study the following teaser poster for Black PantherThen answer the following questions

a) What is the purpose of a Teaser Poster in a film marketing campaign?

b) How does the audience know that this is a Teaser Poster? What specific elements of the poster send this message?

c) How do you think that this poster is targeting the audience? Please comment on elements of narrative, genre and quality.

d) How does the overall impact compare with the Official Film Poster on Slide 5?

Film Marketing: Black Panther