what you’re missing: linkedin hiring features revealed
TRANSCRIPT
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What You’re Missing:
Hiring Features Revealed
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Meet today’s speakers
R O B E R T D E A N
Marketing Manager, LinkedIn
S H A W N M E A L Y
Sr. Customer Success Manager, LinkedIn
A L L E N H O M
Sr. Customer Success Manager, LinkedIn
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Agenda1. Top 2018 hiring challenges & priorities
2. LinkedIn hiring features revealed
3. Expert tips & tricks
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Areas of focus for Talent Leaders 2018 recruiting priorities for growing businesses
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Areas of focus for Talent Leaders in 2018
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Talent Sourcing
Help find the best talent faster and more efficiently
Pipeline Management
Easier ways to manage talent across our portfolio of tools
Data and Reporting
Demonstrate value with data-driven insights and ROI
Talent Strategy
Ways to use actionable data and insights to be more strategic
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Talent Sourcing
Help find the best talent faster and more efficiently
Pipeline Management
Easier ways to manage talent across our portfolio of tools
Data and Reporting
Demonstrate value with data-driven insights and ROI
Talent Strategy
Ways to use actionable data and insights to be more strategic
Areas of focus for Talent Leaders in 2018
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Reporting and AnalyticsJobs
Recruiter
Career Pages
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LinkedIn hiring features revealed
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Helps Talent Leaders excel at:
Talent Sourcing
Managing Pipeline
JOBS
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J O B S
A closer look
Jobs gives you:• Job Slots vs. Job Posts
• Improved Jobs relevance
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Members who view LinkedIn Jobs every week22M+
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Posting time
Interchangeable jobs posting
Data ownership (Personal vs. company account)
Previous applicant records (Increase engagement rates)
Customer Success Manager (Dedicated account team)
J O B S L O T
• Promote unlimited jobs in 1 “slot” for any time within 12 months
• Interchange jobs with unlimited edits
J O B P O S T ( E X T E R N A L )
• Promote just 1-job posting with minimal modifications
• Post only good for 30-days
30 daysUp to 12 months
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J O B S
Job Slots vs. Job Posts
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Product demo
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J O B S
How Job Slots work
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J O B S
Takeaways
• Market your jobs to the most qualified
candidates with LinkedIn’s advanced algorithm
• Too many applicants not enough time? Apply
filters to find the perfect candidate.
• Keep the application process simple and drive
higher application completion rates with the
Easy Apply feature
K E Y P O I N T S
• Keep the descriptions short and sweet.
Most applicants view jobs from their
cell phones. #Removethefluff!
I N D U S T R Y T I P
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Helps Talent Leaders excel at:
RECRUITER
Talent Sourcing
Managing Pipeline
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R E C RU I T E R
A closer look
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Recruiter gives you:• Spotlights (Apply Starters, Contractor Targeting)
• InMail
• Recruiter System Connect
YoY Increase in 7-day InMail Response Rate+50%
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R E C RU I T E R
How it works
Product demo
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• Increase your hiring success by focusing on
both passive and active candidates.
LinkedIn Recruiter allows you to do both.
I N D U S T R Y T I P
R E C R U I T E R
Takeaways
• Over 20 advance features including quick and
easy searches with ideal candidate and job
title search feature
• Increase InMail response rates (and you get
150 credits) with the Spotlight feature
• The best experience with dedicated account
management and customer support
K E Y P O I N T S
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CAREER PAGES
Helps Talent Leaders excel at:
Talent Sourcing
Managing Pipeline
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Career Pages give you:
• Richer, authentic content
• Targeted audiences
C A R E E R P A G E S
A closer look
YoY increase in Page Views per visitor+50%
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Company Page
• Free
• Tells your company story
• Engage your followers with updates
• Share Jobs
C A R E E R P A G E S
Differences between Company Page and Career Page
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Career Page
• Paid
• Tells more of your company story and furthers your brand
• Engage your followers with updates
• Personalized job recommendations based on the viewer
• Authentic view into your culture with employee-created content, company videos, photos, and tailored messaging
C A R E E R P A G E S
Differences between Company Page and Career Page
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C A R E E R P A G E S
How it works
Product demo
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C A R E E R P A G E S
Takeaways
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• Identify who is engaging with your talent
brand and know how to engage with them
when they starting looking for their next role
through Career Page Insights.
I N D U S T R Y T I P
• Separate yourself from the competition by
building an “Employer Brand”
• Gain insights into who’s viewing your page
and how your employer brand is performing
• Tell an authentic company story is a must
along the candidate journey
K E Y P O I N T S
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REPORTING & ANALYTICS
Talent Strategy
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Three new features add value across all products for:
Data and Reporting
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R E P O R T I N G A N D A N A L Y T I C S
Takeaways
Product demo
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Summary
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Summary
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Tip:
Be targeted. Identify who is engaging with your talent brand and know how to engage them.
C A R E E R P A G E S
• Brand or be Branded. Career Pages separate you from your competition
• See what demographics view your page and how it affects your brand
• Tell an authentic company story – a must along the candidate journey.
Tip:
Begin using talent intelligence to guide strategic discussion with business leaders on hiring and workforce planning
R E P O R T I N G A N D A N A L Y T I C S
• Diagnose and answer talent questions that require up-to-the-minute data and insight
• Be 2 steps ahead in today’s fast-changing talent landscape
• Have data at your fingertips to make informed recommendations
Tip:
Increase your hiring success by focusing on passive and active candidates (not just passive).
R E C R U I T E R
• Get quick and easy searches with Ideal Candidate and Job Title search features
• Spotlight Features increase InMail response rates
• Measure success with New Reporting Tools
Tip:
Keep descriptions short and sweet. Most applicants view jobs on a smartphone. #Removethefluff!
J O B S
• LinkedIn markets your jobs to top talent
• Filter through applicants to find the perfect candidate.
• Leverage LinkedIn’s Easy Apply to keep the application process simple
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Thank you.
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Questions?Get in touch with a LinkedIn Talent Solutions Specialist who can help you find, engage, and hire top talent.
U.S. +1-855-655-5653https://lnkd.in/getintouch