what's in a voice? how to develop authentic and personal content with your boss
TRANSCRIPT
What’s In A Voice? DEVELOPING AUTHENTIC & PERSONAL CONTENT WITH YOUR BOSS
hello!
I AMJULIE EDGE
@julie_edge
I’m chief storyteller at
Goals for our time today?
Get clear on what it means to be a
“Social CEO” and why it’s important
Learn some tricks to get your boss online
The Age of Authenticity
““Millennial employees expect greater accessibility to the leadership in their
offices…[they] work with you rather than for you.”
- Jeff Fromm, author, Marketing to Millennials, Millennials with Kids
“*3,400,000
“Authentic Leadership”
What We Want in Our CEOs
TransparencyHonesty Sincerity
Edelman’s 2016 Trust Barometer
The #SocialCEO Journey
CEO.com - 2015 Social CEO Report
Fortune 500 CEOs: 39% online
Time for Some Personal Branding
Personal Branding
1.0 2.0
Authenticity Requires Vulnerability
-- Brene Brownauthor of
Daring Greatly & Rising Strong
The Really Good News Is...
“Agree executive use of social media fosters
brand TRANSPARENCY.”
“Believe that CEO participation in social media can build better
CONNECTIONS with customers, employees and
investors.”
83%
77%
“Social media engagement makes CEOs better leaders.”
BrandFog 2014 Social CEO Report
What’s the benefit?
◎ Connect with customers on a personal level
◎ Show the human side of the company and CEO
◎ Receive more direct feedback and engagement
◎ Meet customers where they are
◎ Garner significant customer loyalty
◎ Attract and recruit top talent
CEO.com - 2015 Social CEO Report
What’s holding CEO’s back?
They are BUSY!
It’s hard to see the direct benefits behind social media involvement and participation
They haven’t received coaching or training on social media best practices
CEO.com - 2015 Social CEO Report
The Real Reason?
FEAR
““One of the things that has already
surprised me about social media is how many people are afraid of it…
Quite frankly, too many leaders let these fears stop them from trying.”
- Jack Salzwedel, CEO, American Family Insurance
“Never Let Them See You Sweat”
◎ Most CEOs are in their 50-60s
◎ Oversharing is a no-no in their books
◎ Vulnerability = Weakness
“
Jack SalzwedelAmerican Family Insurance
Tweets, personal blog, LinkedIn
Social CEO Role Models...
Ursula BurnsXerox
Regular contributor to Forbes, Fast Company, etc.
Richard BransonVirgin
Tweets, blogs, contributes to mags
6 Tips To Help Get Your CEO Started
Oddball questions lead to interesting answers...and stories.
1
MAKE IT FUN
Show some heart.
Make it personal.
2FIND A STORY
Personality.
Punctuation.
Word choice.
3GET IN CHARACTER
4TAKE A POSITION
Express an opinion.
Be real.
Use “I” not “We.”
5AVOID CORPORATE
No jargon.
No product talk.
No selling.
Feedback and direction? Yes.
Editing with track changes in Word? NO!.
Get to 80% “good enough.”
6NO EDITING
POTENTIAL STUMBLING
BLOCKS
http://www.bit.ly/BlogWithTheBoss
