what's in your deliverability toolbox?
TRANSCRIPT
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Greg Robinson – Informz
Deliverability Manager
Dan Reade – InformzSupport Analyst
What's in your Deliverability Toolbox?
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Can You Hear Me Now?
If you can hear and see my slide, please note this in the question box to your right.
If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.
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Greg Robinson – Informz
Deliverability Manager
Dan Reade – InformzSupport Analyst
What's in your Deliverability Toolbox?
![Page 6: What's in your Deliverability Toolbox?](https://reader030.vdocuments.net/reader030/viewer/2022020122/554ce975b4c905a5138b45f2/html5/thumbnails/6.jpg)
Deliverability Toolbox
How can you improve deliverability?
Where do you start?
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Deliverability Toolbox
Content Awareness Reports Sender Reputation Sender Authentication Create a Plan of Attack
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Content Awareness - Testing
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Content Awareness – Virtual Inbox
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Content Awareness – Junk Folder
Check the junk folder!
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Content Awareness - Links
Informz
Not
http://www.informz.com
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Reports – The Activity Report
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Reports - Bounces
Are you seeing increased Hard Bounces?
Examine the LIST SOURCE!
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Reports - Blocking
Check the bounce message for explanation
“Diagnostic-Code: smtp; 554 5.7.1 [MW01] Message content not accepted for policy reasons”
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Reports - Unsubscribers
Unsubscribers = Great Feedback!
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Reports - Complaints
Unsubscribers ~ Complaints
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Sender Reputation – Return Path
via Senderscore.org
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Sender Reputation - Complaints
Complaints – the #1 cause of blocked email
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Sender Reputation - Complaints
Reduce future complaints:
- Make unsubscribing easy
- Make sure you have permission
- Consider relevance
- Examine frequency
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Sender Reputation – Spam Traps
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Sender Reputation – Spam Traps
Remove inactive subscribers
Use the double opt-in subscription process
Don’t buy/rent/borrow/share lists!
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Sender Reputation - Volume
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Sender Reputation - Blacklists
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Sender Authentication
Sender Authentication helps verify who an email is actually coming from
All sender should configure Sender Authentication
Use SPF, Sender-ID and DKIM
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Create a plan of Attack
Sender Authentication setup Monitor Activity Reports Monitor Reputation Contact blocking domains
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Plan – Sender Authentication
Send a mailing to test using the tool at:
Brandonchecketts.com/emailtest.php
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Plan – Activity Reports
ALWAYS analyze your reports!
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Plan – Sender Reputation
Check your reputation on a regular basis;
Senderscore.org
Reputationauthority.org
Ignorance does not make for good deliverability!
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Plan – Reach Out
If a domain is blocking you – contact them!
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Questions?
Let us know!!