November 2013

WHAT’S NEXT FOR THE CLOUD THE NORDICS?Survey data: Nordics v EU market trends

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CLOUD & HOSTING PROVIDERS SURVEY

We surveyed 400+ service providers in the Nordics and in Europe to examine the current state of play in the cloud market. How are they addressing the growing demand for cloud?

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DATA CENTRE OF CHOICE

Unlike the rest of the EU, self-owned data centres are the data centre of choice for Nordic cloud and hosting providers Second most popular in the Nordics are

CNDCs

In the EU, the Netherlands scored highest for use of CNDCs with 75%. Spain, on the other hand scored just 8% for preferring CNDCs

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CUSTOMER DEMAND TODAY

Demand for traditional hosting exceeds demand for cloud in the Nordics

Demand for Cloud (IaaS) and Applications (SaaS) close to EU averages

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CLOUD REVENUE SHARE 2012 TO 2015

However, the majority expect the cloud wave to hit within the next 3 years

59% of Nordic respondents expect 40-100% of revenues to come from cloud by 2015

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REVENUE IMPACT OF CLOUD

83% of Nordic respondents are positive about the revenue impact of cloud

Of all those surveyed, only Spain were more optimistic than the Nordics in this respect

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KEY COMPETITORS

Service providers in the Nordics face more overseas competition from the U.S. than the rest of Europe

The European trend could be explained by the fact that Pan- European and U.S. providers are perceived as offering different products which target different requirements

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STRATEGIES TO LEVERAGE CLOUD

The top 3 strategies by Nordic cloud and hosting service providers

Looking underneath these figures, we found that a large majority (61%) execute 3 or more strategies

These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements

Amsterdam • Brussels • Copenhagen • Dublin • Dusseldorf • Frankfurt • Hilversum • London • Madrid • Paris • Stockholm • Vienna • Zurich

www.interxion.com

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