@Pistachio?

“Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead”

-Seth Godin, Tribes

QuickTime™ and a decompressor

are needed to see this picture.

Influence (was)

Attract attention to yourself

Influence (is)

Provide attention & value to others

4 Word Guide to Social Media

1. Listen.2. Learn.3. Care.4. Serve.

Social Media is Nothing New

Photo Credit: (cc) jerryfletcher on flickr.com

Social Media is Knowledge

Knowledge is Socially Mediated

Photo Credit: (cc) fredoalvarez on flickr.com

Knowledge is Socially Mediated

Knowledge is Socially Mediated

Markets are Socially Mediated

Photo Credit: (cc) gregor_y on flickr.com

Markets are Socially Mediated

Markets are Socially Mediated

Photo Credit: (cc) matrianklw on flickr.com

What is Next?

1. Social Business.

VALUE.visibility

relevance

relationships

social capital

community

ideas

trust

research

marketing

networking

customer

service

traffic

news

sales

SEO

Externally

Events

Community

Customer service

Monitoring

News

Innovation

Research

Point of Sale

Word of Mouth

Relationships

Branding

Direct sales

SEO &traffic

Networking

Internally

Sales Teams

Event Planning

Project Status

News

Coordination

Interface

Decentralized teams

Employee Support

Mentoring

Problem-solving

Purely Social

Social Business Campaigns?

not so much.

Social Business literacy.

Will Employees Waste Time?

YES!!

Will Employees Waste Time?

• Pointless meetings• Procrastinating• Coffee breaks• Telephone• Gossiping• Smoking• email• Web• IM• Social media

2. True Mass Adoption.

4 BILLION handsets.

Text “F CornellAlumni” to 40404

You now follow @CornellAlumni.

Without even HAVING a Twitter account.

Text “join” to 40404

You now have a Twitter account.