whatusersdo workshop: get going with users (jan 2015)
TRANSCRIPT
#users1st
Getting Going with Users
28th Jan 2015
Soho Hotel, London
#users1st
Agenda
09:30 – 10:00 Intro, Quiz, Define UX Testing, set the context (Lee)
10:00 – 11:00 Designing UX Tests (Peter)
11:00 – 11:15 Coffee
11:15 – 12:15 Extracting and sharing insight (Laura & Georgia)
12:15 – 12:30 Recap & Take-outs (Lee)
12:30 UX Clinic
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Rules
There are prizes!
Please Tweet #users1st
Please abide by Chatham House rules
Please Interrupt
Pretty please complete the post event survey
Toilets
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Introductions
Lee Duddell, Founder & Director of UX
@LDuddell
Peter W Szabo, Head of UX
@WSZP
Laura Bustaffa, UX Researcher
@Laurettarella
Georgia Rakusen, Snr Account Manager
@G_Rak
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Quiz: UX Myth or UX Fact?
Inspired by: #ecomchat 13:00 UK time every Monday
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1. Implementing RWD is the answer to
mobile/screen sizes
UX Myth: 25% of all incoming sales calls to WhatUsersDo in 2014 were from companies experiencing a down-turn in conversion post RWD
RWD is a start, but not a panacea
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2. We should copy Amazon
UX Fact: Yes, you should copy their obsession with testing and experimenting
UX Fact: You should copy their reluctance to redesign and focus instead on incremental improvements
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3. There is a silver bullet to great UX
UX Fact: There is a silver bullet
Exposure to Users is a silver bullet
The best teams set a monthly target
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Answering the WHY of the HOW MANY
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Context: 3 things you need to know
about WhatUsersDo
Setup UX Tests on any channel on our online platform
Our online panel of consumers or your customers completes your tests
Recording videos of their screens & voices with analysis
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Meaning you only need to decide
where to improve…
a. Understand what types of UX Test you can run & how to design them
b. Know how to analyse UX videos & share results in the right way
c. (or use our Managed Service, where we do a and b)
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Over to Peter for Designing Tests
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Over to Laura & Georgia for Extracting
and Sharing Insight
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Recap: you’re ready!
You know what’s involved in designing UX Tests
You know how to analyse UX videos
You know how to share results that lead to action
To improve your metrics with Insight (not instinct)
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You need to make a choice:
Self Serve (£1k to £3k annual spend @ £30 per video)
You design the tests, launch them with limited panel, watch the videos & annotate and then share results
Managed Service (Get Going annual plan from £10k)
Our Experts design, launch and analyse the tests
You focus on actioning insight, not the mechanics of producing it
Carry on
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Take-outs…
Resources via Email:
Links to the three Case Studies we covered today (and more)
Crib Sheets on: Types of Tests, Task writing Tips, Video Analysis Tips
Managed Service brochure/link to self serve to buy online
A free video of one user on your site
UX Clinic (now) with one of us
Setup a meet to build your business case
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“Shut up & listen to users.”
-- Jakob Nielsen
“And don’t forget to complete the post event survey that Nathan will send you!”
-- he would probably say