whatusersdo: remote ux testing

17
PETER W. SZABO @wszp you should follow me on Twitter

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Page 1: WhatUsersDo: Remote UX Testing

PETER W. SZABO

@wszpyou should follow me

on Twitter

Page 2: WhatUsersDo: Remote UX Testing

UNDERSTAND

USERS

MAXIMISE

YOUR BUDGET

BRANDS

LOVE OUR

RESULTS.

IMPROVE

CONVERSION9.7%increase in

conversion.

Page 3: WhatUsersDo: Remote UX Testing
Page 4: WhatUsersDo: Remote UX Testing

Session playback videos.

Prioritised research insights. Refine & retest.

Define user profile.

planning

concept

prototype

prelive

live

Plan your test. Choose the devices.Define the test.

Invite the panel. UX review & annotations.

planning

concept

prototype

prelive

live

How does it work? Scope.

Delivery.

Results.Plan to Results.

10 days.

Page 5: WhatUsersDo: Remote UX Testing

How does it work?

Page 6: WhatUsersDo: Remote UX Testing

Fashion retailer case-study

Page 7: WhatUsersDo: Remote UX Testing
Page 8: WhatUsersDo: Remote UX Testing

OUR PANEL.

Real users.

In the moment.

Genuine Results.

AKA. THE PEOPLE

Page 9: WhatUsersDo: Remote UX Testing

Any website.

Mobile App.

Email, SEO, PPC.

A/B & MVT.

User research.

Anything can be tested

Printed Utility Bills.

Page 10: WhatUsersDo: Remote UX Testing

At every stage –with easeVery easy

to start/learn getting closer to user.

No installs.

Cloud based.

Accessed in any browser.

Page 11: WhatUsersDo: Remote UX Testing

The Kaizen-UX process

Page 12: WhatUsersDo: Remote UX Testing
Page 13: WhatUsersDo: Remote UX Testing

Benefits.

Insight

Optimise

Knowledge

Agility

Scale

Cost EffectiveFasterGAIN USER INSIGHT. VIA AGILE TESTING.

TO IMPROVE PERFORMANCE.

Page 14: WhatUsersDo: Remote UX Testing
Page 15: WhatUsersDo: Remote UX Testing

"WhatUsersDo provides nearly instant access to real users, and usability test recordings that show real behavior, including the good, the bad, and the ugly that you need to change right now. (Then run a new test tomorrow to see whether the fix worked.) Their large user panel with strong UK and Europe representation can help you gain insights incredibly quickly about users around the world.Jakob Nielsen

Page 16: WhatUsersDo: Remote UX Testing

Questions & AnswersYou can also ask

them on Twitter:

@wszp

Page 17: WhatUsersDo: Remote UX Testing

http://bit.ly/1TGPxo1

Claim your free test (3 participants, any platform)