when content is bae

When Content is Bae

BIG DESIGN CONFERENCE 2016

@jamescabrera

When Content is Bae@jamescabrera



Physical Web Enabledhttps://google.github.io/physical-web/

http://cabr.us/contentisbae


/bā/ Before Anything Else

noun

What Is Your Product?


Google Search for “define: product”


What Are You Refining For Sale?


Entertainment


Communication Entertainment


Service/Utility Communication Entertainment


Content Service/Utility Communication Entertainment


Designing For The Product of Content


Words/Ideas Original Video Original Art + Photo


Exposure Engagement Retention



Voice Reach


Voice Reach Money


Voice


Product

Users


Product

Menus

Pattern Libraries

Responsive Design

Load Times

Animations

Gestures

Users

Mission Style Language



Simon Sinek

Fearlessly Inspire Confidence and Celebrate Individuality in

People Everywhere


“

”


Anny Wang Karan Singh

If you don’t stand for something, you’ll fall for anything.


“

”PETER MARSHALL


“IDK my BFF Jill” AT&T Cingular Commercial (2007)


Words

Context+

+

BIG DESIGN CONFERENCE 2016via Nielsen Norman Group


BEST FRIEND BIG SISTER

I want to get advice from women like me that I can relate to.


“

”


@jamescabrera on Medium


50k installs in the first two weeks of launch


40k active users per month.

How can I design for voice if I’m not the

copywriter?


“

”


Reach

Collaboration Distribution Platforms Physical Events



Collaboration

CompetitionOVER


25%

75%


75%

25%

25%

75%


Syndicated Content Cross-Posting


.com


1 out of 6 Instagram users saw #29rooms content worldwide.

Voice will only gain a bigger role in future tech.


Be bold. Stand for something.


Talk WITH your users, not TO your users.


Collaboration over Competition, always.


Exposure can be just as good as acquisition.


Leverage & embrace the differences of alternative platforms.


Nothing can beat a truly physical user experience.



Money

Advertising is a UX Problem


Bridge the Gap With Sales


Leverage Your Data Align Your Values Co-Create with Brands



Take the initiative to involve yourself in the sales process.


It will ultimately affect your UX.

Thank You.


@jamescabrera