where do we lose our precious traffic?
DESCRIPTION
Leads are by far the most important part of digital marketing. Without sufficient flow of organic and paid traffic you can’t increase your sales and push your business forward. Alexandra Tachalova covers the best strategies and techniques to improve your traffic dramatically and shows the proven methods of generating more users with the help of widely popular tools and techniques.TRANSCRIPT
"My Precious!”
SEO Fails
Non-paid traffic sources
- Google organic results
- Referral traffic
- SMM traffic
How do we collect traffic from Google’s organic results?
Organic Traffic
SMM Traffic
How does it usually work?
Google results
Your website
Where do we lose our precious traffic?
Google results
SMM channels
Your website
All our posts and SMM communities are indexing in Google. All we need to grab traffic from these sources is
SEO optimization.
The presence of SMM channels in Google US
Facebook.com Slideshare.net Linkedin.com0
35,000,000
70,000,000
105,000,000
140,000,000
175,000,000
2012 2013
2014
Not just pizza…
Facebook Community in SERP’s
70% of branded and misspelled branded keywords
Facebook Community pages and long-tail keywords
Search Volume - 320
Backlinks power
How to be like Papa Johns:
- Add keywords to your FB “About” section
- Put new posts that include the right keywords in your feed
- Use the right #hashtags to boost the likes and traffic to your post/page
- Try to collect more backlinks on your FB Community page
http://www.slideshare.net/gabner/the-very-hungry-caterpillar-presentation-691778
On Slideshare:
What appears in SERP?
Backlinks and Social Signals Analysis
How to boost your Slideshare traffic:
- Select interesting topics
- Select relevant keywords
- Create slides and add selected KWs to them
- Promote your Slideshare on SMM channels/on your blog/on other resources
On LinkedIn:
https://www.linkedin.com/company/resistednormalcy-com-seo-expert-in-miami
Rankings in Google:
Backlinks and Social Signals Analysis
How to improve your LinkedIn rankings:
- Select the right URL (use not only your brand name)
- Select relevant keywords and add them in the “About” section
- Backlinks quality and quantity don’t influence LinkedIn rankings a lot
http://bit.ly/21Octwebinar
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