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This is Dmitriy Shakhov from RussiaPrepare to get scared

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AgendaIndex lossBot overloading, rank theft404 error that returns 200301/302 processingSite unavailabilityDDOS including site slowdown on heavy pagesChanges in robotsChanges in meta (x-robots-tag)Content changePorn content, key content or less-than-10-MB content infiltrationExternal linksCrap links (Penguin)Porn links (porn, for adults)Link removalWhat causes a fall

Driving behavioral factors upRef spamNon-targeted trafficDomain factors, issue gluingGluing to crap sites into a networkGluing to a bad domainContent or site duplicationFull duplication of a siteDuplication of certain articlesInternal duplication caused by processing issuesMirror duplicationFriendly URL duplication: slashes, index.php

BreachVirusesDoorwaysSpamSocial Engineering

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DisclaimerWe don't do it, but we help overcome it

Forewarned is forearmed

This is your sole responsibility to use the methods

The chances that something bad happens aren't 100%, the search earns its keep

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WHY DID YOU LOSEYOUR SEARCH TRAFFIC?

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Typically you is your own main enemySite closure in disallow or metaFailure to renew your hosting on timeRemoval of traffic pagesChange of address structureAggressive interlinkingChange of content on landing pagesCreation of duplicatesAnd many more...

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BUT YOUR COMPETITORSAREN'T IDLE EITHER!

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Let's omit site breach and DDOSAssume your system administrator is a god among administrators

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Which parts of your site can be affected from beyond?IndexContent (if there is UGC)Link profileBehavioral factorsDomain propertiesContent uniqueness

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Index: dangersCrawl rank theftIndex reset

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How to steal a budgetTake a scanner and parse a site for 200 or 301/302 response errorsCheck if it's possible to scale such responses, e. g. by running through argumentsScale via a botnet in social media, ping into search or link spamThis results in explosive growth of useless pages in loaded pagesAfter maintaining this growth for 2 to 3 weeks, landings indexing starts fallingRecovering takes 1 month to never

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What abnormalities look likeurlsite.com/page.html?a=1&b=2urlsite.com/jumbledtextpage.html

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An example

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A hard-core exampleAn accidental 301 can be scaled

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How to deal withAlways scan your site for possible gaps, e. g. scaling of 200 to 300 responses

Check in GWT's dashboard for the abnormal growth of pages loaded by robots

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How to reset an index from beyondMonitor a site's responseWhen site is down or they forget to renew their hosting or domain, accelerate reindexingThis results in blown index and/or snippets

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How to deal withNO WAY

To reduce the chances, use a good hosting provider and renew your domain on time

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Content changeIf you can host UGC (user-generated content):BlogsForumsPortalsEngines with non-disabled social media pluginsThenGood content can be added, but the weight can be distributed across keys or overspamming can be achievedBad content can be added and filtering can be triggered

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The "good" badFind a site with added UGC in the topPerform text-based analysisDisplace with positive commentsAccelerate reindexing

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Another "good" badPages sized more than 30 MB (with layout, but without images or videos) are completely ignored by Google. Only the first 2.5 MB of large HTML pages (less than 30 MB) get cached by Google. Google will crawl up to about 10 megabytes per page.

It's not that easy to fill a page with so much content but it's still possible

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The "bad" badPost porn comments or illegal content

Accelerate reindexing

File a complaint if applicable

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How to deal withTrack new UGC on your site

Clear any bad content

Check if good content is useful or simply prevent it from getting indexed

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External linksActually it is difficult to screw the backlink profile as not all bad links are harmful

Here's what we think about a bad link profileThere's an overlap, but it's not bigEverything is ok or neutral hereThis is where a filter is

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This means you can screw a siteIf you imitate filtered sites: the speed of purchase also matters

Or, if you can't find filtered sites, then buy it like for yourself, but do it according to 5 years old instructions, i. e. consistently and for a long period

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2 in 1If links suggesting getting porn content on your site occur continuously,expect ranking restrictions

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How to deal withI wouldn't be much afraid of spikes

But I'd be really afraid of consistent growth of poor links

For Google, there is disavow tool

For Bing, there is disavow links form

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Rather than placing can alsoremove them instead

Clear your link profile

Contact donor site owners to remove links

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How to change behavioral factorsBehavioral factors are a long game, there are only a few people who would bother doing it manually

It requires automation

Driving up with online platforms takes long, is expensive and ineffective

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Possible outcomesRef spam it's possible to automate to include your site in statistics of other sites

Non-targeted traffic consistent non-targeted suggestions to view your site (e. g. watch nude girls here!")

The traffic volume that is significant compared to total traffic

Long time to get traffic

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Non-targeted trafficBuying traffic

Placing links in public groups, forums and blogs (time-consuming and expensive)

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How to deal withJust don't bother, a small size is unlikely to do harm

And for a large size, you can't block it until it fades out on its own

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Domain factorsGluing to a "bad" domain

"Bad" sites networking / folding

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What do we know about gluing?Sanctions don't carry over

Link profile carries over

Look for domains banned for links or behavioral factors

Glue and wait for sanctions (3 weeks to 46 months)

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What do we know about folding?"Bad" sites have a set of matching properties

The simplest solution is to deploy your own network of bad sites whose properties are close to those of competitors, e. g. host, template, content, address, telephone...

And then you kill the entire network with Panda, for example

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How to deal withTrack whether abnormal sites or gluings appear

Contact the support of a hosting provider who hosts such sites

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How to blow a site using contentCreate a full duplicate of a site or a few duplicates

Duplicate certain materials

Duplicate a snippet

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ThreatsUsually there is no threat

Sometimes "authorship" changes, and your site becomes a duplicate leaving the top

Sometimes it's gluing using snippets

Often it's putting into low frequency results below and intercepting traffic and conversions

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How to deal withTrack duplicates

Eliminate them on time

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To encourage youOnly consistent work against your site has chances to succeed

The consistent work is easily recognizable and manageable

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Contact Dmitriy Shakhov520560@remarka.infohttps://www.facebook.com/bablorub

Dmitriy Shakhov is SEO Guru in Russia.Few of his projects:remarka.info (CEO)madcats.ru (founder)

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fajela.comTranslated by

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