where ecommerce innovators connect › media › 1003509 › 63339.pdf · motion content on social,...

April 5-7, 2017 • The Westin Fort Lauderdale Beach Resort, FL www.etailconnecteast.com

WHERE ECOMMERCE INNOVATORS CONNECT

April 5-7, 2017 • The Westin Fort Lauderdale Beach Resort, FL www.etailconnecteast.com • 2

WHAT IS eTAIL CONNECT?Based on the massive success of our eTail series and our new Connect portfolio, we are proud to present the third edition of eTail Connect. This intimate and interactive event brings together a very high-level audience of senior retail executives from some of the most innovative US brands, retailers and pure players to discuss risks and opportunities in eCommerce for 2017, recent customer trends and winning strategies to master the omni-channel challenge and create an exceptional customer experience.

Unlike our big eTail show we only invite 75 senior eCommerce executives to ensure delegates only network with fellow executives.

· Discuss disruptive technologies and the future of eCommerce · Assess how you can leverage predictive analytics, personalization and mobile, engage millennials and

deliver an exceptional UX & CX · Have prequalified one-to-one meetings with solution providers you want to learn from · Participate in interactive workshops, roundtables and think tanks · Attend networking meals, social events and receptions

Let us give you the tools to optimize your digital strategy and grow your e-Commerce!We provide custom-made content and arranged networking that will set you up for success: Our mission is to make your job easier.

We look forward to welcoming you to Fort Lauderdale!

Regards,

Kai Hahn Head of Production eTail Connect [email protected]


YOU’RE IN GREAT COMPANYTo ensure you receive the highest degree of specialized content, we have made eTail Connect an invitation-only gathering for key decision-makers from top retailers, etailers and brands. Why? We want you to network with fellow executives whose problems are similar to yours and who’s insights will help you to be successful.

You will be shaking hands and collaborating with CMOs/ CIOs/ CTOs/Chief Digital Officers AND EVPs/SVPs / VPs/Senior Directors of:

· Digital Marketing

· e-Commerce

· Integrated Marketing

· Omni-Channel

· Marketing

WBR Connect is a new division of WBR which focuses on bringing together the most senior-level executives for a by-invitation only gathering where they can share their actual business cases with other top executives and learn from a few selected solution providers about technologies that will aid them in their daily challenges. WBR Connect is a complement to our existing large scale conference business and serves as a sales platform for intimate business case sharing and gives us the opportunity to match senior executives with the solutions they need.

WBR - BUILDING RELATIONSHIPS ONE CONVERSATION AT A TIME.


MEET OUR DISTINGUISHED SPEAKER FACULTY Steven Schneider

President Gilt City

Chris Wantlin Chief Digital Officer Ashley Furniture Industries

Aman Grewal, Head of Member Engagement Strategy and Marketing Sears

Özgür Doğan CMO Hepsiburada.com

Eli Weiss Chief Mobile Strategist B&H Photo Video

Matthew Fisher COO Tristar Products

David Rodriguez COO Pure Formulas

Mildred Munjanganja VP of Business Development Pure Formulas

Kelly Poling Executive VP & CMO Woodspring Suites

Christopher Daly VP, Head of Experience & Product Design Sotheby’s

Justin Sellman VP of eCommerce & Digital Ghurka

Julia Kaplan VP of Product ThredUp

Christopher Barefoot VP of Communications & Guest Relations Opus One Winery

Cory M. Haldeman Head of Content Marketing & Organic Search Verizon

Gerry O’Brion Marketing Speaker and Author What Big Brands Know

Sue B Zimmerman Instagram Expert

Jaime Wilson Sr. Director, Product Design & Development Overstock

Preston Bottomy GM Fashion Jet.com

Jason Acevedo AVP Ecommerce The Limited


WHAT MAKES THE EXPERIENCE UNIQUE?eTail Connect provides the right information in the right learning environment.

Panel Debates: Carefully selected topics that inspire controversy and generate passionate opinions from the participating speakers.

Workshops: Roll-up your sleeves and choose the topics that best fit your responsibilities from over 15 hands-on workshop sessions spread throughout the three days.

Facilitated Networking: Leveraging the valuable group of executives all in one place, we incorporate structured time in to your agenda to ensure you meet with the attendees you most want to.

The Fun Stuff: There’s nothing like mixing business with pleasure, so we take full advantage of the beautiful setting to serve up spectacular social events for you and your fellow attendees to kick back and make the most of your time!

Keynote Presentations: Learn from senior-leadership representing the top retailers, etailers and brands that deliver content relevant to your job function in a TED sytle format.

Roundtables: Informal discussions with your peers moderated by an industry innovator. You choose the roundtable based on your interests and have actual conversations that produce actionable takeaways.

Consultative Business Meetings: An integral part of your agenda is the one-to-one consultative business meetings with leading solution providers. You choose who you want to meet based on the solutions your business needs. This unique aspect of eTail Connect serves to simplify and save you time for sourcing new technology, services and solutions.


AGENDA-AT-A-GLANCE:

DAY ONE • April 5, 2017

DAY TWO • April 6, 2017

DAY THREE • April 7, 2017

12:00-1:00 CONFERENCE REGISTRATION

1:00-1:10 SOLUTION PROVIDER ORIENTATION

1:10-1:15 DELEGATE ORIENTATION

1:15-1:30 CHAIR’S WELCOME AND OPENING REMARKS

1:30-2:00 ICE BREAKER: Speed Business Card-Swap And Delegate Introductions

2:00-2:20 KEYNOTE: Move Me! The Rise Of Motion Content

2:25-2:45 INNOVATOR CASE STUDY: Use Predictive Analytics To Super-Charge Customer Engagement

2:50-3:10 INNOVATOR CASE STUDY: Driving eCommerce Growth Through Predictive Analytics

7:30-8:30 BREAKFAST

8:30-8:45 CHAIR’S DAY TWO WELCOME

8:45-9:05 KEYNOTE: Develop Your Web & Mobile Optimization Playbook

9:10-9:30 INNOVATOR CASE STUDY: Creating An Exceptional User Experience

9:35-10:15 OUT-OF-THE-BOX KEYNOTE SESSION: How to REALLY Amplify Your Online Presence: The 3-for-1 Social Media Strategy

10:15-10:40 NETWORKING BREAK

10:40-11:10 DELEGATE TO DELEGATE NETWORKING: Birds Of A Feather Session

11:15-11:45 BUSINESS MEETINGS | INNOVATION WORKSHOP: How Address Verification Improves UX And Conversion At Checkout

11:50-12:20 BUSINESS MEETINGS | INNOVATION WORKSHOP

12:20-1:20 NETWORKING LUNCH

7:30-8:30 BREAKFAST

8:30-8:35 CHAIR’S DAY THREE WELCOME

8:35-8:55 INNOVATOR CASE STUDY: Moving From A Legacy Website To A Mobile First Approach

9:00-9:20 INNOVATOR CASE STUDY: Enabling eCommerce Scalability In A Volatile Market

9:25-9:55 INNOVATOR CASE STUDY: The Landscape Of Marketplaces – Key Considerations For Your Business

3:15-3:45 PANEL DISCUSSION: Attribution –The Toughest Nut To Crack




5:20-6:20 ROUNDTABLES: Four static roundtables with 10 delegates each



7:30-8:30 COCKTAIL HOUR

8:30 DINNER FOR ALL GUESTS

1:20-2:20 ROUNDTABLES: Four static roundtables with 10 delegates each




3:55-4:35 OUT-OF-THE-BOX KEYNOTE SESSION: Attract Your Ideal Customers And Turn Them Into Vocal Advocates

4:40-5:00 KEYNOTE SESSION BROUGHT TO YOU BY SPONSOR COMPANY

5:05-5:35 PANEL DISCUSSION: We Want You Back! Effective Lifecycle Marketing Strategies To Boost Sales Through Mobile



6:45-7:45 COCKTAIL HOUR


10:00-10:30 PANEL DISCUSSION: Discussing The Role Of Stores, Marketplaces And eCommerce In The Future





12:50 CLOSING LUNCH


DAY ONE: ECOMMERCE IN 2017 RISKS AND OPPORTUNITIES April 5, 2017

12:00 - 1:00 CONFERENCE REGISTRATION OPENS

1:00 - 1:10 SPONSOR ORIENTATION

1:10 - 1:15 WELCOME REMARKS AND DELEGATE ORIENTATION

A brief welcome from the event organizer with an overview of the day’s sessions and activities.

1:15 - 1:30 CHAIR’S WELCOME AND OPENING REMARKS

Jess Stephens, CMO, SmartFocus

1:30 - 2:00 ICE BREAKER: Speed Business Card-Swap and Delegate Introductions

Delegates have an opportunity to introduce themselves to one another in a “speed-dating” format. They are each given three questions to answer during the introduction and then move on to the next delegate.

2:00 - 2:20 KEYNOTE: Move Me! The Rise Of

Motion Content On Social, Mobile And Digital Platforms• Present insights into planning, creating

and managing motion content for multi-screen commerce

• Demonstrate the most effective content practices through case studies

• Highlight best practices concerning the creation and distribution of engaging content for marketers

CreativeDrive Group

2:25 - 2:45 INNOVATOR CASE STUDY: Use Predictive Analytics To Super-Charge Customer Engagement• Where does predictive analytics fit in the

overall business picture?• What to focus on! What are the big bang

areas?• You bet you’ll need an implementation

plan. What should it look like? Aman Grewal, Head of Member

Engagement Strategy and Marketing, Sears

2:50 - 3:10 PRESENTATION: Driving eCommerce Growth Through Predictive Analytics • Using practical applications including

product modeling, CRM, cross-channel orchestration

• Value Modeling Özgür Doğan, CMO, Hepsiburada

3:15 - 3:45 PANEL DISCUSSION: Attribution – The Toughest Nut To Crack

• Understand attribution in the multitude of customer touch points

• How to track from first click to last click?• The role of testing when isolating which

combination drove conversion• What benchmarks are being used and

tested?• Mastering the migration from one

attribution logic to the next Kelly Poling, EVP & CMO, Woodspring

Suites


DAY ONE: CONTINUED

3:50 - 4:25 BUSINESS MEETINGS Concurrent with Business Meeting

30MIN INNOVATION WORKSHOP: Enabling Personalized One-On-One Communication• Generate fresh content for every

customer experience• Listen across channels and learn from

every interaction• Adapt experiences to foster a dialogue

with each customer Lead by Jetlore


30MIN INNOVATION WORKSHOP: Cross-Channel Experience Synchronization And Personalization• Practical examples and easy-to-deploy

customer engagement strategies that cut across all your channels

• Discussing high-impact use cases you should deploy that can have a material impact on your eCommerce revenue

Lead by Dynamic Yield

4:55 - 5:20 NETWORKING BREAK

5:20 -6:20 ROUNDTABLES: 1. ROUNDTABLE: Effective Strategies

To Detect And Tackle Fraud Justin Sellman, VP of eCommerce &

Digital, Ghurka 2. ROUNDTABLE: Data Driven

Decision Making, KPI’s And How To Communicate, Interpret & Use Them To Make Key Business Decisions

David Rodriguez, COO, Pure Formulas Mildred Munjanganja, VP of Business

Development, Pure Formulas 3. ROUNDTABLE: SEO – The Things

That Truly Matter Cory M. Haldeman, Head of Content

Marketing & Organic Search, Verizon 4. ROUNDTABLE: Lessons Learned

From Personalization Initiatives Julia Kaplan, VP of Product, ThredUp

Other Suggested topics include• The Impact Of New Payment Systems• Putting Geo Data To Good Use• Golden Rules For Customer Acquisition• Effective Ad Spending What Really Makes

An Impact


30MIN INNOVATION WORKSHOP: Connect And Convert: Paid Search Strategies To Maximize Online Reach

With all the modern demands on your custom-ers’ time and attention, it’s more important than ever to have diverse online strategies to engage and convert your customers wherever they are. Learn how to solve this problem by creating a coordinated multichannel online strategy that achieves continuous growth. In this session, you’ll gain specific strategies and recommendations to accelerate your year over year growth through popular channels like Google Shopping, AdWords, mobile shopping, and Facebook.

Lead by ROI Revolution

7:00 -7:30 BUSINESS MEETINGS Concurrent with Business Meeting

30MIN INNOVATION WORKSHOP: How Address Verification Improves UX And Conversion At Checkout• An analysis of how the top 100 US

ecommerce companies capture and validate customer data

• Our finding on the UX for different verification methods and impact on conversions

• A brief case study on implementation and experience of using search based validation

Lead by Guy Mucklow, CEO & Co-Founde, PCA Predict

7:30 - 8:30 COCKTAIL HOUR



DAY TWO: CUSTOMER 360 - DELIVERING AN EXCEPTIONAL UX & CXApril 6, 2017

7:30 - 8:30 BREAKFAST

8:45- 9:05 CHAIR’S DAY TWO WELCOME & RECAP OF DAY 1

By Smith Micro

8:45- 9:05 KEYNOTE: Develop Your Web & Mobile Optimization Playbook

Customer-obsessed retailers win, serve, and retain customers by continuously finding new ways to deliver new sources of customer value. These companies have mastered the art of high-quality digital experiences that drive purchases, repeat sales, and loyalty. They have successfully transformed their organizations to deliver integrated, secure, omnichannel experience. • Best practices when developing

your digital experience strategy alongside your technology roadmap

• How to ensure your digital experience strategy supports your business SLAs and innovation initiatives

• Mapping your customer journey in order to deliver digital interactions that stimulate profitable growth

Shailesh Shukla, CMO & VP of Product, Instart Logic

9:10 - 9:30 INNOVATOR CASE STUDY: Preserving The Luxury Experience In A Digital Environment • An approach to translating the

physical experience and delivering the brand promise on-line

• Creating a sense of community and belonging for the customer as they engage with the brand

• Leveraging CRM and Social Media to personalize and customize the shopping experience, including upselling

Christopher Barefoot, VP of Communications & Guest Relations, Opus One Winery

9:35 - 10:15 OUT-OF-THE-BOX-KEYNOTE: How To REALLY Amplify Your Online Presence: The 3-for-1 Social Media Strategy

It’s easy to spend hours working on your social media strategy. Converting your efforts into revenue has never been cheaper, or easier. So why are so many people struggling to spread the word about their brand and business? In Sue’s session she’ll explain how Instagram can be used as the home base of your social media strategy. She’ll teach you how to strategically cross-promote one message to reach thousands of people without hours of extra work being required. She’ll also explain how to leverage the newest live streaming platforms to prime your audience for your latest offers. By the end of the session you’ll be able to take one dynamic message and turn it into your weekly social media strategy, and growing your business faster than ever before!

Sue Zimmerman, Instagram Expert


10:35 - 11:15 DELEGATE TO DELEGATE & SPONSOR TO SPONSOR NETWORKING

Birds Of A Feather Session


DAY TWO: CONTINUED


30MIN INNOVATION WORKSHOP: Fighting Fraudsters Without Losing Sales

With the recent rise of online fraud, merchants are focusing on how to protect themselves. Hear a leading e-commerce merchant share their experiences of what works and what doesn’t, and get insights from fraud prevention experts at Forter about what’s driving the spike in online fraud and what retailers can do about it without losing sales or impacting customer experience.

Lead by Forter


30MIN INNOVATION WORKSHOP: Upping Your Game With Push Notifications To Drive Engagement

Discussing the decline of email and the rise of SMS and how to use highly-targeted and customized messages and SMS for eCommerce across various channels

Lead by Iterable

12:20 - 1:20 NETWORKING LUNCH

1:20 - 2:20 ROUNDTABLES 1. ROUNDTABLE: Economy Of

Convenience: Technologies To Help Retailers Compete When Consumers Demand Everything Right Now

There once was a time when retailers were convinced that certain purchases—like shoes or cars--would never take place online. eBay and, of course, Amazon, have proven otherwise. Now, the question is how to get consumers to buy from you when they have every option available at their fingertips. In this roundtable, we’ll discuss how convenience can be either an ally or an enemy when it comes to e-commerce. As shoppers want everything instantly, from payment to

delivery, retailers have an opportunity to win more share of wallet by using technologies that make them the easiest, most convenient option to choose from.

Ajay Kapur, CEO and Founder, Moovweb

2. ROUNDTABLE lead by FuelX

3. ROUNDTABLE lead by BloomReach

4. ROUNDTABLE lead by Smith Micro


30MIN INNOVATION WORKSHOP:

Driving Shopper Loyalty In Omnichannel Retail

Digitally demanding consumers have very high expectations. The message is clear, retailers must evolve to meet customers’ demands. During this session we’ll discuss the current state of retail and trends/technologies leading retailers are leveraging with their digital stores to deliver omnichannel strategies that gain market share and win shopper loyalty.

Lead by Kibo

3:00 -3:30 BUSINESS MEETINGS Concurrent with Business Meeting

30MIN ROUNDTABLE: 10 Quick AdWords Audits You Can Do Yourself

Are your Paid Search campaigns meeting and exceeding your goals? Could they be doing better? Use these 10 Quick AdWords Audits to check the pulse of your Paid Search strategy and leave with a few quick-wins to boost SEM performance.

Join this discussion to learn:• How to check if you’re following best

practices – and what to do if you’re not• Our top quick-wins: 30 minutes or less

to drive Paid Search performance• What SEM opportunities you are

probably missing out on Jesse Eisenberg, VP of Client Services,

Elite SEM


DAY TWO: CONTINUED


3:55 - 4:35 OUT-OF-THE-BOX-KEYNOTE: Attract Your Ideal Customers And Turn Them Into Vocal Advocates

To win in business today, it’s no longer sufficient to be faster or better at what you’re already doing. The most successful companies are adept at navigating change. Effective leaders create companies where every employee has clarity about where they are going and why.

Gerry O’Brion is a nationally recognized marketing and branding expert who has worked on several billion dollar brands and distilled that experience into growth strategies you can im-plement immediately, regardless of your budget.

His presentation is a fun, thought-provoking dialogue that will generate real ideas you can use to ignite your growth. You will learn the four critical questions your company should be asking to attract your ideal customers and turn them into passionate fans. You will leave with an action plan to navigate your company to long-term success.

The presentation is packed with strategies and case studies from several different industries that you can leverage right now in your business.• Four steps to attracting your ideal

customers• Strategies for navigating disruptive

change• Creating passionate, vocal fans• How to be different when you seem

the same• Driving more word of mouth referrals

Gerry O’Brion Marketing Speaker and Author What Big Brands Know

4:40 - 5:00 KEYNOTE: by UNBXD

5:05 PANEL DISCUSSION: We Want You

Back! Effective Lifecycle Marketing Strategies To Boost Sales Through Mobile• Effective engagement and re-

engagement strategies through Mobile• Best practices to re-engage abandoned

carts• Lessons learned from promotions

through mobile Moderated by Myles Kleeger, CRO,

Appboy Jaime Wilson, Sr. Director, Product

Design & Development, Overstock Eli Weiss, Chief Mobile Strategist, B&H

Photo Video


30MIN ROUNDTABLE: Mastering Your Product Information Chaos

Lead by EARLEY

6:15- 6:45 BUSINESS MEETINGS Concurrent with Business Meeting

30MIN ROUNDTABLE: Understanding Trends In Mobile Payments

6:45 - 7:45 COCKTAIL HOUR



DAY THREE: PREPARING FOR THE FUTURE April 7, 2017

7:30 - 8:30 BREAKFAST

8:30 - 8:35 DAY THREE WELCOME

8:35 - 8:55 INNOVATOR CASE STUDY: Moving From A Legacy Website To A Mobile First Approach• Educating guests about a new hotel

brand • Targeting a millennial audience• Integrating personalization• Simplifying the shopping and booking

process Kelly Poling, EVP & CMO, Woodspring

Suites

9:00 - 9:20 INNOVATOR CASE STUDY: The Future Of UX And Ambient Design

Christopher Daly, VP, Head of Experience & Product Design, Sotheby’s

9:25 - 9:55 PRESENTATION: The Landscape Of Marketplaces – Key Considerations For Your Business• Applying trends in consumer

shopping behavior to the marketplace context

• Harnessing power and creating value for Brands and Retailers

• Building a differentiated customer experience

Preston Bottomy, GM Fashion, Jet.com

10:00 - 10:30 PANEL DISCUSSION: Discussing The Role Of Stores,

Marketplaces And eCommerce In The Future• Assess the technology landscape in

retail

• Outline the role of eCommerce and stores in the future

• Discuss the impact of Amazon and other Marketplaces

Steven Schneider, President, Gilt City

Chris Wantlin, Chief Digital Officer, Ashley Furniture Industries

Matthew Fisher, COO, Tristar Products

Julia Kaplan, VP of Product, ThredUp


30MIN INNOVATION WORKSHOP: Same Day Delivery - Discussing The Impact Of Logistics On Customer Experience

Jason Acevedo, AVP Ecommerce, The Limited


30MIN INNOVATION WORKSHOP: Leverage Dynamic Pricing


30MIN INNOVATION WORKSHOP: Developing A Beacon Strategy


30MIN INNOVATION WORKSHOP: Breaking Into Emerging Markets: Do’s And Dont’s

12:50 Closing Lunch


INTERESTED IN ATTENDING?

INTERESTED IN SPONSORING?

If you’re the eCommerce leader in your business and could benefit from exclusive knowledge sharing with your peers and insight into the most innovative technologies on the market, then eTail Connect is designed specifically for you. To request an invite please contact:

Leah Price Head of Audience Development Phone: 646.200.7512 Email: [email protected]

Meet senior eCommerce executives, benchmark and build relationships to advance deals with your target market. You’ll meet with companies that are qualified - and presently looking to - invest in your area of expertise. For more information on a customized package which can include: 1-to-1 meetings, networking and speaking engagements please contact:

Felippe Velloso Managing Director Phone: 646.200.7840 Email: [email protected]

where ecommerce innovators connect › media › 1003509 › 63339.pdf · motion content on social,...

Documents