where have you gone, social media

SCHOOL OF NEW MEDIA, www.schoolofnewmedia.pl#SONMPL

Social Media, rly?


People will be closer to each other

The world is finally connected

We head towards the new prosperity – world harmony

World, where it is much easier to get the wide range of information

We will have to master brand new skills

The world will be a better place


Social Media...?

Internet...?

NO. This was written 150 years ago. About telegraph.

The world will be a better place


...you remember BECAUSE these were social media campaings? And how many you remember because the idea behind was brilliant, there was a perfect copy, interesting plot or cats?

How many campaigns...


In 2007

I was in charge of on-line communication in Czech mBank No Facebook, no Twitter... just blog & discussion forum But the community was real: because we CARED My role was soon more focused INSIDE the company to

change the stuff we were asked to change


Is it smart usage of FB Ads so you sell shitload of goods?

Is it hitting 10k likes on a single picture (without cats)?

Is it replying to hundreds enquiries on FB / Messenger?

Guys, is this really SOCIAL MEDIA?

So what exactly is „successful social media today”?


But the reality is even worse


Do people believe in user reviews? Lets fake them! Influencers? Bribe them! Negative comments? Hide them! Cool user generated content? Free for brands to use! And actually... Big media is still important as before

Empowered consumer, rly?


Is your company / client „social devoted”? This does not mean „five minutes reaction time”, wake up.

Do the people in management want to know what customers and employees really think?

Do the marketing people know A LOT about product, including all the skeletons in the closet?

Aim high shoot low


You don't need a guru


Metro: looking for a butcher-blogger

Real employee with a credit from foodies

On-line and off-line meeting at once

Human touch for a corporation

A Story That Never Happened


Whom you really need? Customer Care with empathy

Sales which is creative

Marketing that does not bullshit

PR open and honest

C-level management that can be reached

Employees of all levels loving the company they work for

All of them should be your social media workforce


The New Buzzword


Adam Zbiejczuk Social media consultant, Influencer.cz co-owner,

BabelCamp.cz organizer, Newsfeed.cz founder, ROI Hunter brand ambassador

http://zbiejczuk.com http://influencer.cz http://babelcamp.cz

[email protected] | +420736779920 | fb.com/zbiejczuk

Hate me now, hire me later

http://zbiejczuk.com/

http://influencer.cz/

http://babelcamp.cz/

mailto:[email protected]