WHY, HOW, WHAT

Inspired by Simon Sinek’s book Start with Why, we at Cultivate aim to have our our reason for being (our why) at the heart of everything we do. We believe the why should inspire the how and what of our business. Our why is to cultivate life through conscious capitalism.

How do we Cultivate Life? Through celebration and elevation of life - encouraging people to take the time to celebrate life and grow relationships over wine, and elevating others’ lives through the 10% of sales that we give away on every bottle sold. This money goes to non-profits working to better communities around the world. Cultivate allows people to express their values through the brand of wine they choose to buy, and hence people are our how.

The what is what we do as a business-- making and selling great wine. That is our expertise, and we believe that the wine itself relates back to our why - wine is about spending time with family and friends, lingering around the dinner table, and sharing stories and moments - all things that we believe are integral to cultivating life.

THE INTERSECTION OF WHAT, HOW, AND WHYOur what and our how allow our why to manifest - making and selling great wine. In our first year, we have sold 45,000 cases of wine.

WINE (THE WHAT) 45,000 cases = 540,000 bottles sold

+PEOPLE (THE HOW)

540,000 bottles shared between 2 and 5 people each means between 1,080,000 and 2,700,000 people chose to celebrate their lives with Cultivate this year because they believed in cultivating a better world.

=GIVE (THE WHY)

By choosing Cultivate, those people have helped thousands of other people around the world cultivate their own lives too - with 540,000 bottles sold, we have given away $409,000 to 51 organizations working in 50 different communities around the globe.

Just think if we grew 10x - which would still be only .02% of the wine industry - we’d give away over $4,000,000 and impact hundreds of thousands of people all because of a conscious choice to share a glass of wine with friends and family. If there is a more fun way to revive hope in this country and around the world, we want to know! Otherwise, let’s all raise a glass to the official wine of the American Dream. The best is yet to come!

A LOOK AT OUR FIRST YEAR’S GIVENow take a look at what one year and only 45,000 cases resulted in. Just imagine what our next year’s report will look like if you join us in cultivating life.

“When you walk with purpose, you collide with destiny.”

Bertice Berry

100 CHILDREN GIVEN A HOME AND FOOD

Belwop Rescue Center was founded in 2005 by one Kenyan woman with a heart for taking in

orphans. By 2012, she was housing, caring for, and educating 22 children, but there were still

many she had to turn away. With this grant, Belwop was able to purchase two homes to house

and support 100 children.

Amount: $50,000Organization: Friends of Belwop

Location of Headquarters: Charlottesville, VALocation of Project: Nyeri, Kenya

“Never was anything great achieved without danger.”

― Niccolò Machiavelli

WORLDWIDE ADVOCACY FOR ADOPTION OF OVERLOOKED KIDS

Children with HIV, Down syndrome, other medical conditions, and even older children are

often overlooked when it comes to adoption. This fearless organization advocates for these

children by bringing awareness, educating potential parents, and working to change laws that

make these adoptions more difficult.

Amount: $50,000Organization: Project Hopeful

Location of Headquarters: Joliet, IllinoisLocation of Project: Worldwide

“Kites rise against the wind. Not with it.”

Winston Churchill

PRENATAL CARE FOR HUNDREDS OF WOMEN IN THE TRI-STATE AREA

Women without insurance living in poor neighborhoods often do not receive any prenatal

medical care until they arrive at the hospital to go into labor. This leads to poor prenatal

nutrition, low-weight premature babies, fetal alcohol syndrome, and more. This grant

helped purchase medical equipment to provide free, full-service prenatal care in Arkansas,

Mississippi, and Tennesee.Amount: $50,000

Organization: The Morning CenterLocation of Headquarters: Memphis, TN

Location of Project: Memphis, TN

“The trouble with not having a goal is that you can spend your life running up and down the

field and never score.”

Bill Copeland

UNIVERSITY OF VIRGINIA

In an environment of ever-decreasing public funding for education, Cultivate made a wine

specifically with and for the University of Virginia. 25% of every bottle sold goes back to the

University to support programs chosen by the school and its alumni. This provides an ongoing

revenue stream for scholarships and facility improvements. We are excited to expand this

program to additional universities. Amount: $30,000

Organization: University of VirginiaLocation of Headquarters: Charlottesville, VA

Location of Project: Virginia

“Try not to become a man of success. Rather, become a man

of value.”

Albert Einstein

AID TO A SEVERELY IMPOVERISHED NEIGHBORHOOD

Kara Kore is one of the poorest neighborhoods in Addis Ababa. The Lelt Foundation is

working to holistically improve the whole community, with programs in nutrition for severely

malnourished children, business start-up opportunities, a shelter for abused or abandoned

children, counseling, and computer training. This grant allowed the expansion of these

programs, greatly impacting the whole community.Amount: $10,000

Organization: The Lelt FoundationLocation of Headquarters: New York City, NY

Location of Project: Addis Ababa, Ethiopia

“Coming together is a beginning; keeping together is progress; working together is

success.”

Henry Ford

CONSTRUCTION OF A NEW SCHOOL IN RURAL MALI

In Mali, under half the population is literate, and in many areas, children must walk miles to

get to the nearest school. Mali Rising has already built 13 schools in Mali, and this grant went

towards building one in the underdeveloped area of Kiniero, Mali.

Amount: $10,000Organization: Mali Rising

Location of Headquarters: Sandy, UTLocation of Project: Kiniero, Mali

“If you’re not going to make a difference, get out of my way.”

Bono

PUBLIC LATRINES IN HAITI TO STOP THE SPREAD OF CHOLOERA

Haiti is currently experiencing a major cholera epidemic that began in 2010. The primary

cause of the spread is unclean water and poor sanitation. These eco-friendly composting

latrines will help with waste, and CDI is teaching the local community how to safely use the

compost material.

Amount: $10,000Organization: Community Development International

Location of Headquarters: New York City, NYLocation of Project: Seguin, Haiti

“Darkness cannot drive out darkness: only light can do that.

Hate cannot drive out hate: only love can do that”

Dr. Martin Luther King, Jr.

PROVIDED 3,000 HATIANS WITH PHYSICAL REHABILITATION

AFYA is working to establish a nationwide model for delivering rehabilitation care for those

disabled by the 2010 earthquake. They focus on training local people to provide the necessary

care, simultaneously spreading education and creating jobs. With this grant, they were able to

treat 3,000 people.

Amount: $10,000Organization: AFYA Foundation

Location of Headquarters: Yonkers, NYLocation of Project: Haiti

“Act as if what you do makes a difference. It does.”

William James

ONE YEAR’S TUITION FOR AN INNER-CITY CHILD’S EDUCATION

Anna Julia Cooper School is a tuition-free inner-city Richmond school that aims to change the

trajectory of children’s lives. Student tuition includes classes, meals, transportation, extended

day & summer programs, sports, & extra-curriculars.

Amount: $10,000Organization: Anna Julia Cooper School

Location of Headquarters: Richmond, VALocation of Project: Richmond, VA

“Although the world is full of suffering, it is also full of

overcoming it.”

Helen Keller

A MUSIC CLASSROOM AND INSTRUMENTS FOR 20 STUDENTS IN RWANDA

Playing for Change’s music and dance programs immerse former street children in their

cultural music traditions and teach them valuable skills while improving self-esteem and

community connections. This funding provided a classroom, drums and drum sticks, as well

as instruction of dance and drumming for 15-20 men.

Amount: $10,000Organization: Playing for Change

Location of Headquarters: Los Angeles, CALocation of Project: Rwanda

“I like the dreams of the future better than the history of the

past.”

Patrick Henry

CONSTRUCTION OF A PEACE CENTER IN SIERRA LEONE

The Peace Center will transform thousands of lives through training, arts, cultural, and micro-

loan programs, all designed to get people working and out of poverty quickly. This helped

pay for the design and construction of the first Peace Center in Sierra Leone, a country still

struggling after an eleven year civil war.

Amount: $10,000Organization: The Peace Project

Location of Headquarters: Los Angeles, CALocation of Project: Sierra Leone

“Hope is the dream of the waking man.”

French Proverb

SHOEMAKING TRAINING PROGRAM IN ZAMBIA

Most children in Ndola, Zambia do not have shoes, making them highly susceptible to a

ubiquitous sand flea that causes severe infection in the feet. Sole Hope teaches locals the trade

of shoemaking, which increases employment while providing shoes for children. This grant

helped pay for a classroom building where shoemaking will be taught.

Amount: $10,000Organization: Sole Hope

Location of Headquarters: Asheville, NCLocation of Project: Ndola, Zambia

“There is no failure except in no longer trying.”

Elbert Hubbard

INSPIRING THOUSANDS TO TAKE ACTION THROUGH FILM

“Moving On” is a film that steps into the lives of three incredible Ugandans moving on past

pain and apathy. Through the power and beauty of film, “Moving On” captivates audiences

and calls them to take a risk - to use their passions and skills to change the world. This money

has helped take the film on a US tour, calling tens of thousands of people to action.

Amount: $10,000Organization: Light Gives Heat

Location of Headquarters: Grand Junction, COLocation of Project: All over the US

“The mind, once expanded to larger ideas, never returns to its

original size.”

Oliver Wendell Holmes

HOMELESS IDENTIFICATION SYSTEM FOR INDIANAPOLIS

The PourHouse provides military dog tags for identification purposes for the homeless. These

tags provide a toll free number for 24/7 assistance, as well as a unique identifier unmber. This

allows the organization to provide the name and medical history of an individual if emergency

or public safety personnel call. This funding provided a new dog tag machine and tags for

hundreds of homeless people. Amount: $10,000

Organization: PourHouseLocation of Headquarters: Indianapolis, IN

Location of Project: Indianapolis, IN

“We make a living by what we get. We make a life by what we

give.”

― Winston Churchill

13 COMPUTERS FOR STREET CHILDREN IN MEXICO

Oaxaca’s poorest children do not have access to public services or education, and are often

forced to support their families by selling trinkets to tourists. This organization aims to break

that cycle of poverty by educating as many street children as they can. This grant purchased

13 computers and a printer for their school.

Amount: $10,000Organization: Oaxaca Streetchildren Grassroots

Location of Headquarters: Benton, ARLocation of Project: Oaxaca, Mexico

“Never doubt that a small group of people can change

the world.”

Margaret Mead

A SECONDARY SCHOOL BUILT IN TANZANIA

Two thirds of children in Tanzania never receive an education beyond primary school, and in

the town of Olasiti (a town of over 15,000 people,) they have never had a secondary school.

The Uplifting Project has used this grant to build the first ever secondary school in Olasiti,

and it will educate over 300 kids per year..

Amount: $10,000Organization: The Uplifting Project

Location of Headquarters: New York City, NYLocation of Project: Olasiti, Tanzania

“It’s amazing what you can accomplish when you don’t care who gets the credit.”

Harry S. Truman

A FILM TO RAISE AWARENESS OF AUTISM IN UKRAINE

In Ukraine, a child diagnosed with autism is seen as bringing great shame to the family, and

there is only one school for children with autism in the whole country. “Not Forgotten” will

use this funding to distribute their documentary about this issue, with the goal of raising

awareness and ultimately fund for a new autism center in Ukraine.

Amount: $10,000Organization: Not Forgotten

Location of Headquarters: Birmingham, ALLocation of Project: Ukraine

“A rising tide lifts all boats.”

John F. Kennedy

EXPANDED HOME FOR 55 CHILDREN IN MEXICO

Casa Hogar is a home for children of single mothers who work at night, many of whom are

prostitutes. The children are educated, fed, and taken care of. Previously, the home was

housing 55 children in 3 bedrooms. This grant was used to expand their house.

Amount: $10,000Organization: Casa Hogar

Location of Headquarters: Austin, TXLocation of Project: Oaxaca, Mexico

“If you want to make the sale, sell the heart.”

Nelson Mandella

EDUCATION AND EMPOWERMENT FOR GIRLS AND WOMEN IN KENYA

Most girls in Kenya never make it past primary school because needs at home take them away.

The Lwala Community Alliance was started by two natives to the town of Lwala who wanted

to comprehensively improve the community. They have programs in education, business

development, and health care, and this grant was used to promote and provide education for

girls.Amount: $10,000

Organization: Lwala Community AllianceLocation of Headquarters: Sandy, UT

Location of Project: Lwala, Kenya

““The way to get started is to quit talking and begin doing.”

The Walt Disney Company

FACILITATION OF 10 ADOPTIONS OF CHILDREN WITH DOWNS SYDROME

Orphans with Down syndrome around the world are often overlooked by adoptive parents

and are living in terrible conditions in their home country. Reece’s Rainbow works to

advocate for such children and provide financial assistance in the adoption process. This grant

aided in the adoption of 10 such children.

Amount: $10,000Organization: Reece’s Rainbow

Location of Headquarters: Gaithersburg, MDLocation of Project: All over the world

“Knowing is not enough; we must apply. Wishing is not

enough; we must do.”

Johann Von Goethe

K-8 SCHOOL GIVEN NUTRITION EDUCATION FOR A YEAR

Jones Valley Teaching Farm has planted a farm in a low-income area of Birmingham in an

effort to help the diabetes and obesity epidemic in Alabama. They are using the farm to teach

kids about where food comes from and to provide fresh produce for school lunches.

Amount: $10,000Organization: Jones Valley Teaching Farm

Location of Headquarters: Birmingham, ALLocation of Project: Birmingham, AL

“How wonderful it is that nobody need wait a single moment before starting to

improve the world.”

Anne Frank

500 CHILDREN’S MEDICAL NEEDS PROVIDED FOR

Sixty Feet provides for the needs of abandoned, orphaned, and imprisoned children in

Uganda dealing with the common ailment of dysentary. This grant allowed 500 children to be

treated.

Amount: $5,000Organization: Sixty Feet

Location of Headquarters: Atlanta, GALocation of Project: Uganda

“If your actions inspire others to dream more, learn more, do more, and become more, you

are a leader.”

John Quincy Adams

LIFE-CHANGING SURGERIES FOR 5 CHILDREN

Childspring International works to provide first world medical procedures for third world

children by getting them to a location and doctor who can provide the surgeries they need.

This grant provided heart surgeries for three Salvadoran children, a prosthetic eye for a

Honduran girl, and reconstructive plastic surgery for a girl from the Philippines.

Amount: $5,000Organization: Childspring International

Location of Headquarters: Atlanta, GALocation of Project: Atlanta, GA

“You have to think anyway, so why not think big?”

Donald Trump

200 ADULT LEARNERS PROVIDED WITH BOOKS

One in five adults in Nashville is illiterate. This organization teaches U.S. born adults to read

and teaches English skills to adult immigrants through classes and one-on-one tutoring

sessions with volunteers.

Amount: $5,000Organization: Nashville Adult Literacy Council

Location of Headquarters: Nashville, TNLocation of Project: Nashville, TN

“Educating the mind without educating the heart is no

education at all.”

Aristotle

6 INDUSTRIAL SEWING MACHINES PURCHASED FOR REFUGEES

Plywood People teaches Burmese refugees in Atlanta to make bags out of recycled billboards.

This is a skill set that allows them to thrive in their new country. Their grant money paid for

six industrial sewing machines, creating jobs for 10 Burmese refugees.

Amount: $5,000Organization: Plywood People

Location of Headquarters: Atlanta, GALocation of Project: Atlanta, GA

“Be sure you put your feet in the right place, then stand

firm.”

Abraham Lincoln

21 ACRES OF FARMLAND DEVELOPED IN VIRGINIA

This money helped to purchase equipment and material, and paid for labor to develop a

21 acre educational organic farm in Virginia Beach. The farm will be used for students and

campers to learn about farming, sustainability, and nutrition.

Amount: $5,000Organization: Community Development International

Location of Headquarters: New York City, NYLocation of Project: Virginia Beach, VA

“Think like a man of action - act like a man of thought.”

Henri-Louis Bergson

500,000 SEEDS PACKETS PROVIDED FOR COMMUNITY GARDENS

By making produce free and accessible, this organization fights the growing problem of

poverty and obesity. This funding provided over 500,000 seeds for groups to plant their own

community gardens, providing 3,000 volunteer opportunities and potentially feeding over

50,000 people.

Amount: $5,000Organization: Nourishing USA

Location of Headquarters: New York City, NYLocation of Project: All over the US

“Belief is easier when it occurs within a community.”

Charles Duhigg

CAREER EDUCATION FOR OAKLAND YOUTH

Ambitious youth often miss out on a potential career simply because they are never exposed

to it as an option. ODALC introduces youth to digital media industry professionals as guest

lecturers and raises student awareness of future opportunities.

Amount: $1,000Organization: Oakland Digital Arts Center

Location of Headquarters: Oakland, CALocation of Project: Oakland, CA

“It is easier to make powerful ideas practical than it is

to make pedestrian ideas powerful.”

David Novak

15 CRIBS GIVEN TO NEW MOMS TO PREVENT SIDS

Sudden infant death syndrome (SIDS) is still a serious issue, and simply providing safe

sleeping environments (not sofas or adult beds) can prevent many of these deaths. This grant

purchased cribs and paid for a safe sleep educator to distribute the cribs and conduct parent

education.

Amount: $1,000Organization: CJ SIDS Foundation

Location of Headquarters: Hackensack, NJLocation of Project: All over the US

“All great change in America begins at the dinner table.”

Ronald Reagan

143 VISION SCREENINGS

Many children fall behind early in school simply due to undiagnosed eyesight problems. Early

screening will ensure these kids are ready for educational success.

Amount: $1,000Organization: Prevent Blindness

Location of Headquarters: Atlanta, GALocation of Project: GA

“Few will have the greatness to bend history itself, but each of us can work to change a small

portion of events. It is from numberless diverse acts of

courage and belief that human history is shaped.”

Robert F. Kennedy

12 WEEKS OF THERAPY FOR AN ABUSED CHILD

Orphaned children often have a hard time assimilating into their adoptive families.

This equine therapy program caters to abused children, helping them successfully

transition into their new loving families.

Amount: $1,000Organization: Harmony Adoptions

Location of Headquarters: Maryville, TNLocation of Project: TN

“We’re looking to break a few rules, fall on our faces, pick

ourselves up, learn, reason, and march ahead.”

Umaimah Mendhro

8 SETS OF WINTER UNIFORMS FOR HOMELESS WORKERS

This organizations offers the homeless basic training skills, computer education, and job

preparation in exchange for cleaning the streets of New York. These eight new uniforms

allowed eight more homeless men and women to be given winter jobs cleaning the streets.

Amount: $1,000Organization: ACE Homeless Services

Location of Headquarters: New York City, NYLocation of Project: New York City, NY

“Even if you’re on the right track, you’ll get run over if you

just sit there.”

Will Rogers

1 CAMP SCHOLARSHIP FOR A DISABLED CHILD

Easter Seals provides year round camping and respite sessions for both children and adults

with disabilities. This grant paid for one new participant.

Amount: $1,000Organization: Easter Seals of TN

Location of Headquarters: Nashville, TNLocation of Project: TN

“Where your talents and the needs of the world cross, there

lies your purpose.”

Aristotle

MEDICAL CARE FOR ABANDONED CHILDREN

This organization helps abandoned babies and children (many who are HIV positive) in South

Africa by providing them with permanent loving homes and often critical medical care.

Amount: $1,000Organization: Acres of Love

Location of Headquarters: San Juan Capistrano, CALocation of Project: Bryanston, Gauteng, South Africa

CONCLUSION: JOIN US!

If you share in our why, join us in celebrating more moments in your life, and by doing so, elevating those around you. As Ronald Regan said, “All great change in America begins at the dinner table.”

Raise a glass of Cultivate at your table and be a part of the change!