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Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

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Page 1: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

Relax in Fairfax: New Student BBQand other Town/Gown Initiatives

City of Fairfax, VA

George Mason University

Page 2: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

The Event

An annual event, hosted in the City of Fairfax, in conjunction with George Mason University’s Good Neighbor Program, to introduce new and off-campus students to their greater community, while reminding them to be good neighbors.

Page 3: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

Page 4: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

Activities Include:

• Meet and Greet with local elected officials, police and fire personnel, and surrounding neighbors

Page 5: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

Activities Include:

• Catered lunch

Page 6: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

Activities Include:

• Karaoke Band

Page 7: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

Activities Include:

• Lawn Games

Page 8: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

Activities Include:

• Leadership challenge between City Council and Mason Student Government

Page 9: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

Background/Implementation

• Idea generated by Associate Director, Off-Campus Student Programs & Services in 2012

• Collaborated with:– Office of Community and Local Government

Relations– City of Fairfax Mayor, Council and Staff– Student Government

Page 10: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

Budget• University

– Catering: $1290; Karaoke Band: $1000; Events Production (tables & A/V Rental): $560; Student Wage Staffing: $200; Marketing Materials (11x17 posters): $150

• City of Fairfax:– CUE Bus: $80– In-Kind Services/Donations (i.e. space): Free

• TOTAL: $3280 – 350 people attended = Under $10/pp

Page 11: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

What Worked/Changes for Future:

• What Worked– CUE bus to transport students from campus to City

Hall– Karaoke Band, addition of lawn games– Leadership Challenge Cup

• Next Year– Drop “New Student” – Open to all– Taste of Fairfax Preview with City-wide event over

Labor Day Weekend (draw students back to City)– AND….

Page 12: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

Student Government wins the challenge!

Page 13: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

The Good Neighbor Program:

The Office of Community and Local Government Relations, in collaboration with our neighboring jurisdictions, has developed a multi-pronged program to strengthen the university’s relationship with our surrounding communities, as well as to help educate our off-campus student population on how to be good neighbors in the communities in which they live.

Page 14: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

Good Neighbor Initiatives:

–Arlington and Fairfax Campus Advisory Boards

–Mason/Community Forum– iContact email notification system–Student Education Materials – Cards, Magnets,

Coasters–Off-Campus Student Welcome Tables–Relax in Fairfax BBQ

Page 15: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

Additional City/University Collaborations:

–City Council Special Session on Campus

Page 16: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

Additional City/University Collaborations:

–CUE Bus - free bus rides for students (subsidized by the University)

Page 17: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

Additional City/University Collaborations:

–Welcome Banners/Signs

Page 18: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

Additional City/University Collaborations:

–“We Are Mason” Road Decals

Page 19: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

Additional City/University Collaborations:

–Joint City/University Fire Department Logos

Page 20: Where Innovation Is Tradition Relax in Fairfax: New Student BBQ and other Town/Gown Initiatives City of Fairfax, VA George Mason University

Where Innovation Is Tradition

Contacts:

CITY OF FAIRFAX

Scott Silverthorne, Mayor

[email protected]

GEORGE MASON UNIVERSITY

Traci Claar, Director for Community and Local Government Relations

[email protected]