1. 1. Where Is Your Sweet Spot?The Contractors GuideTo Capturing Exactly The JobsThat Make You The Most Money
2. 2. Smart Contractors Focus Marketing On Most Profitable WorkFor Their Unique Resources, Skills, Territory & Competitive AdvantageHelicalPiersSlideRepairNewFoundationsFoundationRepairHouseMovingFloorDrainage LevelingRetainingWallsExcavationShotcreteShoringSewerWorkWetBasementsUnderpinningTie-backs
3. 3. Target Incoming Work By DistanceLocal Nearby Outer Local Radius Worth RemoteWorkDrainage ProjectsEngineered Retaining Walls Engineered Retaining Walls Engineered Retaining WallsFoundation Repair Foundation RepairFloor Leveling Floor LevelingHouse Moving House Moving House MovingShotcrete Shotcrete ShotcreteShoringExcavation ExcavationUnderpinning UnderpinningTie-Backs Tie-BacksNew Foundations New Foundations New FoundationsHelical Piers Helical PiersSewer Work Sewer Work Sewer WorkWet Basements Wet BasementsDistinguish types of work you are willing to travel for to your outer local radius & work worth doing remotely.
4. 4. Target Incoming Work By ProfitabilityLocal Nearby Outer Local Radius Worth RemoteWorkDrainage ProjectsEngineered Retaining Walls Engineered Retaining Walls Engineered Retaining WallsFoundation Repair Foundation RepairFloor Leveling Floor LevelingHouse Moving House Moving House MovingShotcrete Shotcrete ShotcreteShoringExcavation ExcavationUnderpinning UnderpinningTie-Backs Tie-BacksNew Foundations New Foundations New FoundationsHelical Piers Helical PiersSewers Work Sewers Work Sewers WorkWet Basements Wet BasementsDistinguish types of work that are most profitable.
5. 5. Focus Resources On HotspotsFirst Get All Available LocalTraffic For Most ProfitableWork Market To Outer AreasOnly For Work WorthTraveling For You Can Market ForSpecific Work By Location Almost Nobody IsFocusing This Clearly &Deliberately
6. 6. Avoid Wasting MoneyChasing Less ProfitableOuter-Ring Business
7. 7. Discover Markets Youve Missed Know what people are looking for in your field. See what they are typing in to Google to find you. Build marketing messages into what they seek.Your diamonds arenot in far distantmountains or inyonder seas; they arein your own backyard,if you but dig forthem.- Russell H. Conwell
8. 8. Fill Your Funnel WithLeads You Really Want
9. 9. Get It Now. Plug In ToFoundation Contractor Profits