Where’s My Bus Inc.

CEO: Amro AlansariOperations & HR Manger: Kim DanceyOperations & Marketing Manger: Janelle Cain

Where’s My Bus

How it Works

Where's My Bus

Inc.

Saskatoon Transit

Information

Displays

Transit Users

Displays

Smartphone Apps

Call/Text

What it Will Cost You

•Saskatoon Transit▫Price Skimming

•Transit Users▫Price Penetration

Getting the Word Out

•USSU•Local Radio•Bus Ads•Website

FinancialsFinancial Budget

Equity Green Movement Grant $110,000

Community Improvement Grant $100,000

Personal Investment $30,000

Total $240,000

9%

36%36%

4%

16%Sales Breakdown

TextCallSubscriptionApplicationCity Contract

Risk AnalysisPayback

NPV, 5 years @ 15% $466,264

IRR 21.7%

50%

21%

17%

12%Bus Passes

Adults

High school

Seniors

U-PASS

8.4%

Conclusion