Presenting today:Melisa Díaz AcuñaCampaign Analyst

What design and content changes have worked well for PRTC?

Old

Site

New

Site

- Main Design Changes:

251,621 people visited this site

Unique Visitors: + 130.43% 251,621 vs 109,196

Visits: + 123.54% 301,630 vs 134,930

Pageviews: + 37.23% 1,294,072 vs 942,973

Pages/Visit: -38.63% 4.29 vs 6.99

21.46% through

the mobile site

% New Visits: + 4.31 81.67% vs 78.29%

- Main Design Changes: Menu

OLD MENU

NEW MENU

- Main Design Changes: Menu

3.52% (8,211 Visits)

0.45% (1,059 Visits)

95.77% (223,427 Visits)

Significant source to build our own Database:

547 users have already created their own account

More than 470 hours of videos and

79,846 photos have been viewed

• Most watched Videos

• Favorite Photos

Events, before called Entertainment, is now

more visible , and has been visited 23% more times than /entertainment (17,240 vs 13,962)

• Most visited eventGet tickets for “Coors Light Indie Fest 2012” (April 14)

- Main Design Changes: Offers

The Section Deals changed its name to Offers, generating a positive visual

impact on users of the site. In fact

/Offers has been viewed 36% more

times than /Deals (43,791 vs 32,205)

OLD MENU

NEW MENU

- Main Design Changes: “Download” banner

OLD BANNER NEW BANNER The “Download”

banner has been

also updated. The

daily average

downloads has

increased from 52

to 69.The App “Puerto Rico Pocket Guide” has been

installed 3,896 times and updated 1,221

times since the website was improved,

being 87% of the users from United States.

- Main Design Changes: Booking Engine

The static Booking engine was replaced by an expandable.

OLD BOOK NOW NEW BOOK NOW

As consequence, the use of this

element decreased by - 81.49%

Conclusions

- My Account: Is helping to build our own Database that could be helpful in future campaigns.

- Gallery: “Museo de Arte de Ponce” is the most watched video, but it also is the first video that is automatically displayed when entering the gallery.

Our Recommendations

- Include other mandatory fields in the Register Form, such as, nationality, country of residence, birthday, in order to create a more complete database.

- Videos may not play automatically when entering the gallery.- Add more photos of wonderful beaches.

- Review the design of this element.- Booking Engine: The use of this element has declined.

- Events / Offers: The sections have been renamed, producing a big impact on the users

- Consider the impact of a good section name.