who is gen z? with $44b in buying power, you should probably find out
TRANSCRIPT
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WhoisGenZ?With$44BinBuyingPower,YouShouldProbablyFindOut
PATRICKDUNCAN,SVP,MarkeKng,E-CommerceandDistribuKon,HelzbergDiamondsBILLYMAY,SVP,MarkeKng,eCommerce,andCorporateDevelopment,
AbercrombieandFitchCHRISWONG,VP,StrategyandEcosystem,IBMGlobalConsumerIndustry
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Industriesinterviewed
FoodmanufacturerApparelandfootwearmanufacturerHouseholdgoodsmanufacturerPersonalcaremanufacturerDepartmentstoreSpecialtyretailerOnlineretailer
Rolesinterviewed
ChiefMarketingOfficerChiefMerchandisingOfficerChiefInformationOfficerGVPDigitalMediaSVPDigitalandeCommerceSVPMarketing,AnalyticsandPricing
VP/Director,DigitalMarketingVP/Director,BrandStrategyVPMarketingandGlobalWholesaleDirector,GlobalConsumerInsightDirector,ProductManagementCo-founderofonlineretailer
Are we ready?
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Availablefordownload:ibm.biz/uniquelygenz