who needs a hummer
TRANSCRIPT
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WHO NEEDS A HUMMER?By:
Samson Cameron
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Class Status Perception • Common belief :Cars improve class Status
• Flaunts wealth.• Others will connect purchases to class• Necessary to be high-class
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The Problem • This ideology isn’t accurate due to
• Changes in Consumer Demands• Changes in Industrial Production• Changes in Economic Factors
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Result of This Idea
The poor are buying cars that they ….• Can’t afford to
•Own•Maintain•Drive
• Don’t need• Don’t do anything about their class
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Result of This Idea
The poor are buying cars that they ….• believe are making them look richer• But are making them more poor• They don’t look right in• Go against their values
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Changes in Consumer Demand
Old New
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Changes in Consumer Demand (Poor)
Old
• Got you from one place to another
• Have a reasonable price
New
• Has to have• a good radio• GPS• Excellent Mileage• Seating for 6
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Changes in Consumer Demand (Rich)
Old
• Has to be the Best of the Best
• No one else’s car can be like their car
• Shows my wealth
New
• Has to have• Excellent Mileage• Environmental Safe
• Not hurt their wallets
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What Does This Mean
The Richer consumers aren’t purchasing any vehicles different than what the Poorer consumers are buying.
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Automotive Production
Old New
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Automotive Production
Old
• New car every 12 Minutes with• Barebones Essentials
• No variation
New
• New car every ½ a Minute with• Infused Complex Technologies
• Plenty of variation
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Automotive Production and This Ideology
• lower class buying cars consider to be higher class
• Rich buying the same cars but have more money in pockets afterwards
• Leaving no differences between class because• Getting the same • Getting the same socially constructed level of Car
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Economic Changes• In the Past
• Little to no mass public Transportation• More urbanized living• Always necessary to own cars
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Economic Changes• Now
• Mass public Transportation is everywhere• More City Living lifestyles• Not always necessary to own cars
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What does this mean to this idea• You cant link being poor
• Not owning a Car• Riding the bus
• This is due to • Increase of cost to own in cities• The rich aren’t driving in cities
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What does this all mean• Cars improve class Status isn’t true
• Due to • Changes in Consumer Demands• Changes in Industrial Production• Changes in Economic Factors
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And What?• No one should
• Believe this ideology• Practice this ideology• Discriminate because of this Idea• Or trying to define class using this Idea