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Page 1: WHO WE ARE - Club Management...with women’s golf Place South African female golfers on the International stage Nurturing talent through mentoring ... GEOFF OGILVY – US Open Major
Page 2: WHO WE ARE - Club Management...with women’s golf Place South African female golfers on the International stage Nurturing talent through mentoring ... GEOFF OGILVY – US Open Major

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WHO WE ARE

Unimedia Production is a Johannesburg based management

consultancy and media production company. Our team, consists

of seasoned and seriously experienced individuals, ranging

from:

• Full scale media • Professional / Amateur and social golfers

• Social Cohesion & Professional Entrepreneurship Unimedia is passionate about developing our future greats and places

itself at the forefront of Women’s Golf Development in South Africa.

By harnessing the power of women, in business, in sport, we plan to:

• Develop and implement programmes that provides

financial and professional support • Grow sport amongst women, children, youth and the physically

challenged.

“Consciously connecting to our limitless potential.”

Page 3: WHO WE ARE - Club Management...with women’s golf Place South African female golfers on the International stage Nurturing talent through mentoring ... GEOFF OGILVY – US Open Major

Creating access to new businesses to align their brand

with women’s golf

Place South African female golfers on the International

stage

Nurturing talent through mentoring

programmes

Seeks to engage local business to grow the sport

Vehicle to attract players to compete

more at home

Flexible and adaptable

Passionate about developing future

women golfing greats

Encourages collaboration

between players, corporate and other

stakeholders

UNIMEDIA’S AREAS OF FOCUS

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In January 2017, UNIMEDIA received Promoter status from the

Sunshine Ladies Tour (SLT) and co- sanctioning status with the

Women's Professional Golf Association (WPGA)

UNIMEDIA is

creating platforms for women’s professional golf

whilst offering a turn-key solution in media

PINKSTIG is a movement and golf brand that has been

created to drive, grow and enhance women’s

professional golf

SANCTIONED BY:

Page 4: WHO WE ARE - Club Management...with women’s golf Place South African female golfers on the International stage Nurturing talent through mentoring ... GEOFF OGILVY – US Open Major

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PINKSTIG LOGO - EXPLAINED

LYDIA KO – Nr 1 Ranked Female Professional in the World "By us being on tour and showcasing talent we can grow the game and make it one day to be equal between men and women" Date: 17/01/2017

• It encourages a sense of confidence, passion and

feminity. Pinks are said to have the power to increase one’s blood pressure and

pulse rate as well as motivate action and fuel

creative thought.

WHY PINK

• It is a symbol for sport professionals who aspire to be the best – it is the pun on the word ‘driver’ as the club is a driver. We believe

drive is essential to excelling in any profession.

WHY STIG

• The three curves in the Logo deliver three effects -

namely an emotional, intelligent, and social response. We believe targeting these three

aspects of human behavior will create a lasting effect.

THE LOGO

Page 5: WHO WE ARE - Club Management...with women’s golf Place South African female golfers on the International stage Nurturing talent through mentoring ... GEOFF OGILVY – US Open Major

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MEDIA ACTIVATIONS

UNIMEDIA ARE EMPOWERED TO: Conceptualizing and implementing effective communication strategies includes conducting primary and secondary research, thorough analysis of target audiences and stakeholders, understanding our clients’ vision and strategic essentials, as well as determining desired perceptions. The Media campaign will be tailored to meet our clients’ unique business objectives. Unimedia accept the importance and value of a media release in communicating a message, we also offer a more proactive approach – personally briefing journalists and actively pitching opportunities. Unimedia therefore place huge emphasis on measuring the impact of our PR campaigns over: • Time on brand equity • Reputation • Value for money

GEOFF OGILVY – US Open Major Winner “The women are more accessible than the men too, way less precious. They talk to the spectators, sign every autograph and understand they have to promote their Tour” Date: 17/01/2017

Develop influential campaign goals

Create key brand and service messages

Identify and activate the relevant communication channels necessary to achieve meaningful business results

Using sponsorships, companies can efficiently address their target audience, which creates high acceptance and credibility.

With social media, these effects can be more intensified as personal

and social motives entice people to share interesting content

Company- Public Relations, Communication and Content Distribution (printed, online, corporate golf magazine, radio and broadcast)

Page 6: WHO WE ARE - Club Management...with women’s golf Place South African female golfers on the International stage Nurturing talent through mentoring ... GEOFF OGILVY – US Open Major

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Unimedia key offering to members of CMASA

Unimedia can share meaningful content that will go out to all club managers through our media technology golf hub. We give presence and power to clubs by enhancing their own media platforms through social media and content distribution.

We aim to create a media technology golf hub through: • Blog/digital content • Virtual reality • Social media • Online streaming • Online digital news/mag • Digital gaming • 1Mark online scoring App and more • Publications (Sally Little) Through our PinkStig Frienship Classic events we increase and generate more revenue at clubs during quiet

periods.

Page 7: WHO WE ARE - Club Management...with women’s golf Place South African female golfers on the International stage Nurturing talent through mentoring ... GEOFF OGILVY – US Open Major

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ADOPT A PRO

A holistic programme offering:

• a platform for sponsors to engage with the big golfing community through the Pro’s activities, especially in social media.

• mentorship and life-skills training, brand custodianship and talent management

support for these young ladies will prepare them for the world of international golf.

• enabling golfers to compete professionally, in South Africa and abroad, and

follow in the giant footsteps of successful professionals.

• We believe with the right support, these young professionals have the potential to become highly influential and marketable brands on the global stage.

From Left: Tijana Krajlevic (RSA) , Ivanna Samu (RSA), Carrie Park (KOR) , Michelle Leigh (RSA) and Kiran Matharu (ENG)

PinkStig Pro’s Holds 3 titles on Sunshine Ladies Tour • Kiran Matharu (ENG) - holds the Tshwane

Ladies Open title 2017 • Carrie Park (KOR) - holds the Sunshine Ladies

Tour Classic and SA Women’s Masters titles 2017

Page 8: WHO WE ARE - Club Management...with women’s golf Place South African female golfers on the International stage Nurturing talent through mentoring ... GEOFF OGILVY – US Open Major

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CUBS - THE FUTURE CHAMPIONS

Xavier will have the opportunity to rub shoulders with professional golfers that have learnt and experienced many of the challenges and benefits she is yet to experience herself, in her golfing career.

Ameerah’s ambition is to become a pro golfer. One of her most memorable moments on the golf course thus far was when she joined her dad with some of the PinkStig local lady professionals and played a few holes with them.

Unimedia, has given her the opportunity to be part of a journey filled with true energy, and for bringing to life this journey of women in golf to both daughter and father, that were on their own trying to find and understand the journey of professional women in golf.

Zahra Tayob started playing golf at the young age of 7. Zahra’s goal is to achieve a scratch level handicap. With two more years left of school we look forward to see where her passion and natural ability for golf takes her.

DUBAI GAUTENG EASTERN CAPE NORTH WEST

Carrie Park – PinkStig Pro signing autographs

PinkStig Ambassadors inspire the Cubs – Sun City

Prize giving – PinkStig Invitational 2016 – Sun City

Page 9: WHO WE ARE - Club Management...with women’s golf Place South African female golfers on the International stage Nurturing talent through mentoring ... GEOFF OGILVY – US Open Major

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Online app

For the golf day planner

Manage database

For the golf club

Create invitation

Live scoring

Event code

Send push notifications

Invite administrators

Scoring app branding Leader-board branding

Manage four-balls

Manage tee off times

Digital registration

Edit scorecards

Automated results sheet

Track players via GPS

Share photos Scoring made simple

Manage RSVP's

Davlynne Lidbetter - General Manager: Forbes Africa “1Mark must be the most exciting off the shelf business solution that I have come across in the golfing and events sector. The powerful yet user friendly interface makes it so simple for any corporate to use”

www.1markscoring.com