who we are - club management...with women’s golf place south african female golfers on the...
TRANSCRIPT
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WHO WE ARE
Unimedia Production is a Johannesburg based management
consultancy and media production company. Our team, consists
of seasoned and seriously experienced individuals, ranging
from:
• Full scale media • Professional / Amateur and social golfers
• Social Cohesion & Professional Entrepreneurship Unimedia is passionate about developing our future greats and places
itself at the forefront of Women’s Golf Development in South Africa.
By harnessing the power of women, in business, in sport, we plan to:
• Develop and implement programmes that provides
financial and professional support • Grow sport amongst women, children, youth and the physically
challenged.
“Consciously connecting to our limitless potential.”
Creating access to new businesses to align their brand
with women’s golf
Place South African female golfers on the International
stage
Nurturing talent through mentoring
programmes
Seeks to engage local business to grow the sport
Vehicle to attract players to compete
more at home
Flexible and adaptable
Passionate about developing future
women golfing greats
Encourages collaboration
between players, corporate and other
stakeholders
UNIMEDIA’S AREAS OF FOCUS
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In January 2017, UNIMEDIA received Promoter status from the
Sunshine Ladies Tour (SLT) and co- sanctioning status with the
Women's Professional Golf Association (WPGA)
UNIMEDIA is
creating platforms for women’s professional golf
whilst offering a turn-key solution in media
PINKSTIG is a movement and golf brand that has been
created to drive, grow and enhance women’s
professional golf
SANCTIONED BY:
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PINKSTIG LOGO - EXPLAINED
LYDIA KO – Nr 1 Ranked Female Professional in the World "By us being on tour and showcasing talent we can grow the game and make it one day to be equal between men and women" Date: 17/01/2017
• It encourages a sense of confidence, passion and
feminity. Pinks are said to have the power to increase one’s blood pressure and
pulse rate as well as motivate action and fuel
creative thought.
WHY PINK
• It is a symbol for sport professionals who aspire to be the best – it is the pun on the word ‘driver’ as the club is a driver. We believe
drive is essential to excelling in any profession.
WHY STIG
• The three curves in the Logo deliver three effects -
namely an emotional, intelligent, and social response. We believe targeting these three
aspects of human behavior will create a lasting effect.
THE LOGO
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MEDIA ACTIVATIONS
UNIMEDIA ARE EMPOWERED TO: Conceptualizing and implementing effective communication strategies includes conducting primary and secondary research, thorough analysis of target audiences and stakeholders, understanding our clients’ vision and strategic essentials, as well as determining desired perceptions. The Media campaign will be tailored to meet our clients’ unique business objectives. Unimedia accept the importance and value of a media release in communicating a message, we also offer a more proactive approach – personally briefing journalists and actively pitching opportunities. Unimedia therefore place huge emphasis on measuring the impact of our PR campaigns over: • Time on brand equity • Reputation • Value for money
GEOFF OGILVY – US Open Major Winner “The women are more accessible than the men too, way less precious. They talk to the spectators, sign every autograph and understand they have to promote their Tour” Date: 17/01/2017
Develop influential campaign goals
Create key brand and service messages
Identify and activate the relevant communication channels necessary to achieve meaningful business results
Using sponsorships, companies can efficiently address their target audience, which creates high acceptance and credibility.
With social media, these effects can be more intensified as personal
and social motives entice people to share interesting content
Company- Public Relations, Communication and Content Distribution (printed, online, corporate golf magazine, radio and broadcast)
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Unimedia key offering to members of CMASA
Unimedia can share meaningful content that will go out to all club managers through our media technology golf hub. We give presence and power to clubs by enhancing their own media platforms through social media and content distribution.
We aim to create a media technology golf hub through: • Blog/digital content • Virtual reality • Social media • Online streaming • Online digital news/mag • Digital gaming • 1Mark online scoring App and more • Publications (Sally Little) Through our PinkStig Frienship Classic events we increase and generate more revenue at clubs during quiet
periods.
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ADOPT A PRO
A holistic programme offering:
• a platform for sponsors to engage with the big golfing community through the Pro’s activities, especially in social media.
• mentorship and life-skills training, brand custodianship and talent management
support for these young ladies will prepare them for the world of international golf.
• enabling golfers to compete professionally, in South Africa and abroad, and
follow in the giant footsteps of successful professionals.
• We believe with the right support, these young professionals have the potential to become highly influential and marketable brands on the global stage.
From Left: Tijana Krajlevic (RSA) , Ivanna Samu (RSA), Carrie Park (KOR) , Michelle Leigh (RSA) and Kiran Matharu (ENG)
PinkStig Pro’s Holds 3 titles on Sunshine Ladies Tour • Kiran Matharu (ENG) - holds the Tshwane
Ladies Open title 2017 • Carrie Park (KOR) - holds the Sunshine Ladies
Tour Classic and SA Women’s Masters titles 2017
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CUBS - THE FUTURE CHAMPIONS
Xavier will have the opportunity to rub shoulders with professional golfers that have learnt and experienced many of the challenges and benefits she is yet to experience herself, in her golfing career.
Ameerah’s ambition is to become a pro golfer. One of her most memorable moments on the golf course thus far was when she joined her dad with some of the PinkStig local lady professionals and played a few holes with them.
Unimedia, has given her the opportunity to be part of a journey filled with true energy, and for bringing to life this journey of women in golf to both daughter and father, that were on their own trying to find and understand the journey of professional women in golf.
Zahra Tayob started playing golf at the young age of 7. Zahra’s goal is to achieve a scratch level handicap. With two more years left of school we look forward to see where her passion and natural ability for golf takes her.
DUBAI GAUTENG EASTERN CAPE NORTH WEST
Carrie Park – PinkStig Pro signing autographs
PinkStig Ambassadors inspire the Cubs – Sun City
Prize giving – PinkStig Invitational 2016 – Sun City
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Online app
For the golf day planner
Manage database
For the golf club
Create invitation
Live scoring
Event code
Send push notifications
Invite administrators
Scoring app branding Leader-board branding
Manage four-balls
Manage tee off times
Digital registration
Edit scorecards
Automated results sheet
Track players via GPS
Share photos Scoring made simple
Manage RSVP's
Davlynne Lidbetter - General Manager: Forbes Africa “1Mark must be the most exciting off the shelf business solution that I have come across in the golfing and events sector. The powerful yet user friendly interface makes it so simple for any corporate to use”
www.1markscoring.com