who we are - cogmat – digital media marketing agencycogmat.in/cogmat_digital-credentials.pdfwho we...
TRANSCRIPT
Who We Are...
CogMat, formed in 2010, is an independent digital media outfit with operations in Mumbai and Hong Kong with over 30 clients and a 50 member strong workforce.
Strong advocates of focusing on creating relevant and contextual “brand stories” for consumers to closely identify with, we help in cutting through the clutter.
We’re consciously paving the way for an “integrated” communication approach and deem it necessary to work towards marrying offline communication with a brand’s online activities.
“Cogito Ergo Sum”
We think therefore we are!
What we do...
Social Media Marketing
Web Development
Search Engine Optimization
Search Engine Marketing
Application Development
Online Reputation Management
Some brands we have worked with...
Our WorkSMM CampaignsE-commerce & Web DevelopmentSEO&SEMBanner Development
Campaign: 101 Uses of Gadgets without Quick Heal
Social Media Activation on Facebook and Twitter
Industry: IT Security and Anti-Virus Space
Quick Heal
Quick Heal is one of the leading Anti-virus Brands in the India and the World with a turnover of more than 2.5 Billion INR.
Brief: To create mass awareness about Quick Heal’s Mobile Security Products for Smart Phone users, tablets and phablets, educating them on the importance of using an anti-virus and security software.
Solution: The Approach was different, we wanted to imbibe "humour" into our exercise and that's how 101 Uses of Gadgets without Quick Heal was born.
DVC’s Launched and Promoted to drive the message
youtube.com/watch?v=VpiZ890QGx8youtube.com/watch?v=mDp-n8qtufQyoutube.com/watch?v=9g4V-EmgzFAyoutube.com/watch?v=K4PQE1lccvAyoutube.com/watch?v=VpiZ890QGx8
The Micro-site aggregated all Content and acted as the Information point for the 5 Contests executed on Twitter and Facebook
Interactive YouTube
Tab
Interactive Social FeedInteractive
Icons for Navigation
Populated the Memes that were Circulated across the Web
Seeded, invited and moderated User Generated Memes
Media Mentions and Worldwide Trends
Also featured on
A fresh revenue stream for Quick Heal – Social Media
It was observed that Quick Heal now not only got increased traffic on their website on social media but also that Twitter became the 6th in terms of revenue generated.
6th
20th
Achievements
More than 89 mnImpressions on the
Twitter Contests executed
2 Hashtags trended Globally
#BeforeTheInternet#AdayWithoutInternet
More than 100,000 Visits to the Microsite
Featured in more than 15 Publications
including TOI and Campaign Asia
Creation of a 1283 @101usesofgadgets
Strong Community on Twitter in 5 weeks
Creation of a 81,000+ Strong Fan Base for
the Campaign
Increase in Positive Interaction and
Engagement by 213.4%
For the first time Digital Videos were
converted and published as TVC’s
The Campaign totally received more than
128 mn impressions in 5 weeks
Industry – Aviation
Campaign - #LetsGoDutch
Digital Media Activation on Facebook, Twitter, YouTube and Web
KLM #LetsGoDutch
Thought : Leveraging the similarity between going Dutch and the Dutch identity of the brand to take the brand to the next level.
Objective: Engage audiences who travel internationally and try to induce them to fly KLM WITHOUT giving free tickets
Where?
Promotes travel
Gives a boost to travelers
KLM -enabler for
European Travel
Brand Recall
?
Target Audience
Engaging the correct Target Audience
Engaging the correct Target Audience
Travel Blogger Travel Blogger Lifestyle Blogger Lifestyle Blogger Travel Blogger
Travel Blogger Travel Blogger CEO of an agency Travel Blogger
Engaging followers during the contest
Engaging followers during the contest
Signature Creatives
Creatives
Creatives
Creatives
Industry – Aviation
Campaign - #ColorTheWorld
Social Media Activation on Facebook and Twitter
KLM #ColorTheWorld
KLM Airlines, now part of Air France is one of the leading European Airlines. Both the Airlines now fly from more than 20 locations from India
Brief: To create a Holi Activation for the Brand to help its positioning as the preferred Airline for Indians to European & certain North American Destinations
Color
TravelIndia Cultures
KLM
Solution:
Activation on Facebook and Twitter
Signature Creatives were created to celebrate the festival. The brand’s initial reluctance to deploy themed hygiene creatives was overcome by meeting their exacting quality standards
Twitter Activity: A Real Time Image Quiz on Twitter where we picked cities and places around the world and connected them to colors that were significant in their Culture
The Campaign
Facebook Activity – Users were asked to Upload a Picture of their Holi Celebrations and asked to Connect it with a Travel Destination that is as colourful as the Image uploaded
The Campaign Continued
Creative Posts on Twitter and Facebook
Achievements
1,257,000+ Impressions on
165 Followers added Organically in One
day
#ColorTheWorldtrended for an
entire day in India
Reached more than 3 lakh users on Facebook and
More than 3,000+ entries and
Endorsements on Twitter and Facebook
Industry - Electronic Retail
Campaign - 1,00,000 Thank You’s
Live StreamedOnline – Offline Integration
Vijay Sales
Vijay Sales is an Indian electronics retail store chain based out of Mumbai. It is headquartered in Kandivali, Mumbai. Vijay Sales was started as a small TV showroom at Mahim by Nanu Gupta in 1967
Brief: To Celebrate the achievement of reaching 100,000 Fans on Facebook
Solution: We got the Employees of the Brand to virtually Thank each and every Fan! More than 100,000 Thank you’s in the span of 9 hours!Broadcast live over YouTube and the Brand’s Facebook Page
100K
Vijay Sales – 100,000 Thank You’s
UGC – A Fan Made Video specially for the Vijay Sales team!
https://www.youtube.com/watch?v=kkd6qWF1L5s
Covered as one of the top 40 Digital Campaigns for the year 2013 by Afaqs!
Achievements
6,57,000 Impressions on
7,500 Fans Added on a Single Day
Organically!
@Vijaysales was trending in Mumbai
for 6 Hours!
@Vijaysales was trending in Mumbai
for 6 Hours!
675 tweets generated in under 6 hours on Twitter
Featured on AfaqsDigital@work as one of the top 40
Case Studies in 2013
Industry - IT Consultancy/CSR
Campaign – TCS IT Wiz #Cipher
Social Media Marketing
TCS IT Wiz
TCS IT Wiz, India's biggest IT Quiz for schools, was started, in 1999 for students studying between class 8- 12.Today TCS IT Wiz has become a national benchmark in the inter-school quizzing circuit for the level of research, the intensity with which teams compete and the sheer participation number it draws.
Brief: To engage with a very technologically aware audience and increase interactions with them
Solution: #Cipher uses cryptography to encrypt questions based on technology, which the participant must decrypt to answer. A series of #Ciphers are planned each leading to the next, over the span of the TCS IT Wiz season. #Cipher is takes place on the platforms of Facebook and Twitter.
#Cipher
What is #CIPHER?• An online treasure hunt conducted over the TCS IT Wiz social media properties
• The hunt and clues are predominantly technology based
• It has #Ciphers as anchors, allowing a chain of interconnected clues, hints and waypoints-each pointing to the next...
Creatives
Creatives
Achievements
Organic Growth of 400+ followers on
Twitter over 4 weeks
#TCSITWiz received over 15,000
Mentions over 3 events and 4 weeks
Over 200 Unique Entries in #Cipher
Contests
*Note: #Cipher is an ongoing campaign
Results Expected*
Industry - Clothing
Social Media Marketing
Web Development
Mufti Jeans – Social Properties
Mufti Jeans - Website
SocialBakers.com Global Statistics
Mufti is among the “Top 500” brands globally on SocialBakers.
Mufti ranks 67 among Fashion brands globally. We rank above Prada, Reebok, QuickSilver and
Crocs (all international pages)
Industry – Luxury Clothing
Ecommerce Website Development
Search Engine Optimisation & Search Engine Marketing
Social Media Marketing
Benzer – Ecommerce Site Development
Benzerworld.com – SEO & SEM
Sales more than doubled in Jan 2015 as compared to Jan 2014 – 114% increase in
revenue was seen
More than 125% Increase YOY (Organic traffic)
116% Increase YOY (Overall traffic)
Industry – Luxury Retail
E-commerce Website Development
Seventy Eight Percent - E-commerce Website Development
Industry: Consumer Electronics Retail
Experiential Marketing App
Croma – Experiential Marketing App
“Augmented Reality Aided Shopping” An Experiential App allowing consumers to browse the inventory along with product information while they shop.
Industry - BFSI
Interactive Banner Development
Interactive Banner Development for Ads and Websites
Thank You