whoosh - quick presentation
TRANSCRIPT
OUTLINE
I. Our identity & Goals
1. Purpose of the product2. History of the brand3. Mission & Vision statements4. Strategic Objectives
II. Our products & Team
1. Business Concept2. Management team3. Products
Thursday 5 March 15
I. Our identity & Goals
Aperitifs looked like chips
Aperitifs were basic and not entertaining to realize
Aperitifs were often a fail: waste of time, food...
1. Purpose of the product
BEFORE WHOOSH
Thursday 5 March 15
I. Our identity & Goals1. Purpose of the product
WITH WHOOSH
Make funny, colorful and diversified aperitifs
Gain time and avoid food waste
Reproduce the best MasterChef’s recipes at home !
Thursday 5 March 15
I. Our identity & Goals2. History of the brand
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5 friends
A couch 1 Mutual Passion
Thursday 5 March 15
I. Our identity & Goals3. Mission & Vision statements
WE#BELIEVE#IN….#
WE#BELIEVE#IN….#
MISSION VISION
Positively impacting our Community
Becoming an influential company in the Organic Food Industry
Experiencing easy, fun and creative recipes
Strengthening bonds
Creating moments of happiness
Making a difference for the people
Inspiring creativity
Arousing passion
Creating moments of happiness
Our ability to strengthen relationships
Thursday 5 March 15
I. Our identity & Goals4. Strategic Objectives
A. Financial PerformanceGrow our our profit by 40% next year
Thursday 5 March 15
I. Our identity & Goals4. Strategic Objectives
A. Financial PerformanceGrow our our profit by 40% next year
B. International BusinessStart in the USA and conquere 5 others markets by 2016
Thursday 5 March 15
I. Our identity & Goals4. Strategic Objectives
A. Financial PerformanceGrow our our profit by 40% next year
B. International BusinessStart in the USA and conquere 5 others markets by 2016
C. Loyal CustomersGenerate a high brand recognition, awareness and loyalty
Thursday 5 March 15
I. Our identity & Goals4. Strategic Objectives
A. Financial PerformanceGrow our our profit by 40% next year
B. International BusinessStart in the USA and conquere 5 others markets by 2016
C. Loyal CustomersGenerate a high brand recognition, awareness and loyalty
D. Co-brandingFind brands willing to collaborate with us (Philadelphia, Toblerone... !)
Thursday 5 March 15
II. Our products & Team1. Business Concept
Provide Cooking Lovers with an entertaining and groundbreaking product
Thursday 5 March 15
II. Our products & Team2. Management Team
Marine Stopnicki Naomi Marcin Werner Schwich Laura Depaty Chief Financial Officer Head of Communication Chief Executive Officer Marketing Director
Oversees&accoun,ng,&tresory&and&tax&issues
Promotes&the&brand&and&its&products&in&the&media
Leads&the&development&and&strategy&of&the&company&
worldwide
Maintains&con,nious&developments&of&products
Btissame Zaouit Heaf of Supply Chain
Handles(products(from(produc1on(to(distribu1on
1 2 3 4 5Thursday 5 March 15
II. Our products & Team3. Products
All of them are...
100% Organic
Easy-to-use with an integrated syphon
Fresh & Tasty
Onctuous
Conservative free 100% Recyclable
Thursday 5 March 15