who's the bomb
TRANSCRIPT
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Marketing
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What is Marketing?
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Attracting the right customers
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How do you do that?
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Marketing Models
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Goal Target
Channel Message
GTCM Model
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What is Messaging?
Brand and
Cause
Connecting the dots
What do you want them to
do?
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Marketing Channels
Targeted Customer Segment
Most Efficient
Maximum Results
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Let’s take a look at some of them
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1) Marketing with a cause
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https://www.youtube.com/watch?v=ts_4vOUDImE
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2) Marketing that adapts
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The time Burger King gave funny sleep masks to South
Korean Commuters
18.7% increase in morning sales and social media chatter about the brand increased by 44.5%
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3) Marketing that touches the heart
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https://www.youtube.com/watch?v=vnVuqfXohxc
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4) Seasonal Marketing
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https://www.youtube.com/watch?v=wuz2ILq4UeA
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5) Marketing that is unique
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https://www.youtube.com/watch?v=tF5YOeaBAUo
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6) Guerilla Marketing
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https://www.youtube.com/watch?v=fpXn3ae4zws
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Which works for your product?
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What do we market in AIESEC?
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“Marketing is no longer about the stuff that you have to sell, It is now about the stories you have to tell”