WHYARGENTINA?WHY MG54?

DIGITAL ARGENTINADIGITAL MARKET WHERE MG54 LIVES

Experience in the use of new digital media

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WHY ARGENTINA? I DIGITAL ARGENTINA

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Source: Kleiner Perkins – La Nación -http://www.lanacion.com.ar/1533260-la-argentina-es-el-pais-con-penetracion-de-internet-en-la-region

2° COUNTRY WITH THE HIGHEST INTERNET PENETRATION, AFTER THE UNITED STATES

68 %28 MILLION USERS

WHY ARGENTINA? I DIGITAL ARGENTINA

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TOTAL AD SPEND IN LATIN AMERICA GROWING AT FASTEST PACE WORLDWIDE

ARGENTINA, THE FASTEST-GROWING COUNTRY IN LATIN AMERICA, EXPANDED BY A 20% LAST YEAR, NEARLY TWICE THE REGIONAL 11% PACE

IN 2013, ARGENTINA IS EXPECTED TO OVERTAKE MEXICO TO BECOME THE NO. 2 COUNTRY IN AD SPENDING REGIONALLY.

Source: eMarketer -http://www.emarketer.com/Article.aspx?R=1009590

WHY ARGENTINA? I DIGITAL ARGENTINA

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LATIN AMERICAN COUNTRYWITH MOST INTERNET PENETRATION

Source: eMarketer -http://www.emarketer.com/Article.aspx?R=1009218&ecid=a6506033675d47f881651943c21c5ed4

WHY ARGENTINA? I DIGITAL ARGENTINA

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75% OF ARGENTINE POPULATION HAVE INTERNET ACCESS.

30,5 MILLION (OF TOTAL OF+40 MILLION ARGENTINES) OF INTERNET USERS.

3 OUT OF 4 ARGENTINES

Source: Infoabe http://www.infobae.com/notas/625030-El-75-de-la-poblacion-argentina-tiene-acceso-a-internet.html

WHY ARGENTINA? I DIGITAL ARGENTINA

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Source: Koru – IAB : http://vimeo.com/ 48484154

NSE PROFILE – SOCIOECONOMIC LEVEL (2011 YEAR)

HIGH34%

MEDIUM30%

LOW36%

WHY ARGENTINA? I DIGITAL ARGENTINA

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Source: Koru – IAB : http://vimeo.com/ 48484154

9 OUT OF 10ARGENTINES

SOCIAL NETWORKS

VISIT/USE

WHY ARGENTINA? I DIGITAL ARGENTINA

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Source: comScore - Clarín: http://www.clarin.com/sociedad/Argentina-pais-usan-redes-sociales_0_835716494.html

THE COUNTRY WHERE THE SOCIAL NETWORKS ARE MOST USED

WITH A MONTHLY AVERAGE OF 9,8 HOURS,

WELL ABOVE OF THE WORLD AVERAGE.

WHY ARGENTINA? I DIGITAL ARGENTINA

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Source: comScore

9 OUT OF 10 ARGENTINES MAKE WEB SEARCHES.

WHY ARGENTINA? I DIGITAL ARGENTINA

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Source: comScore

8 OUT OF 10 ARGENTINES

communicate using

IM (instant messaging)

WHY ARGENTINA? I DIGITAL ARGENTINA

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Source: comScore

7 OUT OF 10 ARGENTINES USE EMAIL.

WHY ARGENTINA? I DIGITAL ARGENTINA

0 20 40 60 80 100 120 140

United States

Brazil

Japan

United Kingdom

Indonesia

India

México

Canada

Spain

Philippines

Turkey

Colombia

Venezuela

Russia

South Korea

Netherlands

Argentina

France

Germany

Italy

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Source: Semiocast: http:// semiocast.com/publications/ publications/2012_07_30_Twitter_reaches_half_a_billion_accounts_140m_in_the_US

+ ARGENTINA RANKED NO. 17 ON TWITTER ACCOUNTS CREATED BEFORE 07/01/2012

+ ARGENTINA HAS APPROXIMATELY 7 MILLION TWITTER ACCOUNTS (GROWING).

Scope: million. approximate values.

WHY ARGENTINA? I DIGITAL ARGENTINA

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Source: IGNIS : http:// www.ignis-arg.com/twitter-un-mundo-en-140-caracteres/

15 – 24 years:

35,5%

25 – 34 years:

23,8%35 – 44 years:

17,1%45 – 55 years:

11,8% 55+ years:

11,9%

Alcance: edad

AGE GROUP OF TWITTER ACCOUNTS IN ARGENTINA

WHY ARGENTINA? I DIGITAL ARGENTINA

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+ ARGENTINA IS THE MARKET #12 OF FACEBOOK (JANUARY 2013)

+ 20.669.880 FACEBOOK ACCOUNTS (48% MALE – 52% FEMALE)

Alcance: cuentas de FBK Source: Socialbakers: http://www.socialbakers.com/facebook-statistics/

WHY ARGENTINA? I DIGITAL ARGENTINA

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Alcance: usuarios Source: Infobae http://www.infobae.com/notas/667311-Smartphones-la-tecnologia-de-mayor-crecimiento-en-la-historia.html

Argentina (217%)

appears among the fastest growing countries

between July 2011

and the same month of

2012.

Behind China (401%),

Chile (279%) and Brazil

(220%).

WHY ARGENTINA? I DIGITAL ARGENTINA

Smartphones, the

fastest-growing

technology in history

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Alcance: usuarios Source: Diario La Nación http://www.lanacion.com.ar/1473620-el-smartphone-otra-pasion-argentina

10 MILLIONARGENTINESHAVE SMARTPHONES

24%OF THE POPULATION

WHY ARGENTINA? I DIGITAL ARGENTINA

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Alcance: usuarios Source: Diario La Nación http://www.lanacion.com.ar/1473620-el-smartphone-otra-pasion-argentina

Argentina is the

country with the

highest connectivity

in the region.

ARGENTINA

46%BRAZIL: 28% CHILE 24%OF THE CELLULAR PHONESALREADY HAVE INTERNET.

WHY ARGENTINA? I DIGITAL ARGENTINA

CREATIVE ARGENTINABENEFITS & OPPORTUNITIES : MG54

History and World Recognition

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WHY ARGENTINA? I CREATIVE ARGENTINA

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Source: The Global Innovation Index 2012 http://www..globalinnovationindex.org/gii/main/analysis/rankings.cfm

AMONG THE 15 BEST COUNTRIES

CREATIVE (IDEAS)SERVICES EXPORTS

WHY ARGENTINA? I CREATIVE ARGENTINA

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Source: The Global Innovation Index 2012 http://www..globalinnovationindex.org/gii/main/analysis/rankings.cfm

2°BEST COUNTRY IN LATIN AMERICA

CREATIVE (IDEAS)SERVICES EXPORTS

WHY ARGENTINA? I CREATIVE ARGENTINA

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Source: The Gunn Report http://www..gunnreport.com

AMONG THE 10 MOST AWARDED COUNTRIES

CREATIVITY(IDEAS)IN ADVERTISING

WHY ARGENTINA? I CREATIVE ARGENTINA

RELIABLE ARGENTINATRUST & CREDIBILITY : MG54

Because of its Awareness and Attitude

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WHY ARGENTINA? I RELIABLE ARGENTINA

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Source: The Global Innovation Index 2012 http://www..globalinnovationindex.org/gii/main/analysis/rankings.cfm

BEST COUNTRYIN ABILITY TO SUCCEED INGRADUATE STUDIES

KNOWLEDGEGRADUATE MANAGEMENT ADMISSION TEST GMATThe GMAT is a standardized test aimed

at measuring aptitude to succeed

academically in graduate business

studies.

WHY ARGENTINA? I RELIABLE ARGENTINA

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Fuente: SourcingLine http://www.sourcingline.com/top-outsourcing-countries

2°BEST COUNTRY IN LATIN AMERICA IN

OUTSOURCING (IDEAS)

WHY ARGENTINA? I RELIABLE ARGENTINA

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¿POR QUÉ ARGENTINA? I ACTITUD

WHY ARGENTINA?WHY MG54?

EXPERIENCECOMMITMENT

SUCCESSFUL CASESAWARDS

VIEW + INFORMATION OF MG54

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“INNOVATION IS ABOVE ALL, AN ATTITUDE”

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