why choose salesforce ? top 10 reasons to choose salesforce
TRANSCRIPT
How are CEOs addressing the issues they consider most critical?
3rd position for Customer Relationships strategies
SOURCE / THE CONFERENCE BOARD SURVEY 2015 2
Human capital strategies
Innovation strategies
Customer relationship
Operational strategies
TOP 5 GLOBAL CHALLENGES
1 2 3 4
Improve performance management processes and
accountability. Provide employee training and development. Enhance
effectiveness of the senior management team. Raise employee engagement.
Improve leadership development programs
Create culture of innovation by promoting and rewarding entrepreneurship and risk taking. Engage in strategic
alliances with customer, suppliers, and/or other
business partners. Find, engage, and incentivize key talent for innovation. Adopt a
user-centric approach to innovation
Engage personally with key customers/clients. Enhance quality of products/services.
Develop a more outward looking customer-centric
culture. Increase speed of products and services to market. Tailor marketing,
promotion, and communications campaigns to
key customer needs
Improve our organizational agility/flexibility. Seek better alignment between strategy,
objectives, and organizational capabilities. Raise employee
engagement to drive productivity. Redesign business
processes. Continual improvement: lean six sigma,
ect.
Sustainability strategies
5
Ensure sustainability is part of the corporate brand identity and
culture of the organization. Incorporate sustainability goals
into corporate strategic performance objectives.
Enhance portfolio of sustainable products and
services. Engage with stakeholders with long-term
sustainability goals
CEO’s are Growing their businesses and achieving their goals with Salesforce
3
TOP 10 OBJECTIVES
OBJECTIVES % OF RESPONDANTS
Improved customer data quality and data management
90%
Improved sales pipeline visibility 89%
Improved customer service and support 87%
Increased customer satisfaction 76%
Reduced sales, service, marketing or other operational costs
73%
Enhanced cross-sell and up-sell opportunities 73%
Acquired new customers 72%
Increased marketing campaign effectiveness 71%
Increased customer retention 70%
Increased Customer Loyalty 66%
SOURCE / SALESFORCE SURVEY CONDUCTED BY INDEPENDANT THIRD PARTY CUSTOMERSAT INC.
Why executives choose Salesforce
4
REASONS % OF RESPONDANTS
Ease of use 53%
Ease of implementation 49%
Hosted CRM Solution 45%
Ease of administration 43%
Ease of customization 40%
Features 33%
Price 26%
Total cost of ownership 17%
Past experience with Salesforce 14%
Customer references 13%
SOURCE / SALESFORCE SURVEY CONDUCTED BY INDEPENDANT THIRD PARTY CUSTOMERSAT INC.
TOP 10 REASONS WHY EXECUTIVES CHOOSE SALESFORCE
Companies need analytical and operational dashboards
SOURCE / SALESFORCE 5
Lead Funnel Dashboard
Forecast Dashboard Sales Leaderboard Dashboard
Competition and Win/Loss Dashboard
KPIs and Sales Activities Dashboard
Executive Daily View Dashboard
TOP 6 DASHBOARDS EVERY SALES LEADER NEEDS
6
Lead Response Time
Rate of Contact
Rate of Follow Up Contact
Clicks from Sales Follow-Up EmailsSocial Media Usage
Usage Rate of Marketing Collateral
Opportunity-to-Win Ratio
Sales managers need indicators to take decisions
SOURCE / SALESFORCE
7 KEY PERFORMANCE INDICATORS THAT EVERY SALES MANAGER SHOULD USE
7
94% of success rate
SOURCE / SALESFORCE SURVEY CONDUCTED BY INDEPENDANT THIRD PARTY CUSTOMERSAT INC.
WHY CHOOSE SALESFORCE
8
Salesforce users report average ROI of 45% achieved in 8 to 9 months
SOURCE / SALESFORCE SURVEY CONDUCTED BY INDEPENDANT THIRD PARTY CUSTOMERSAT INC.
WHY CHOOSE SALESFORCE
9
91% would refer to a colleague
SOURCE / SALESFORCE SURVEY CONDUCTED BY INDEPENDANT THIRD PARTY CUSTOMERSAT INC.
WHY CHOOSE SALESFORCE
10
66% have already recommended to a colleague
SOURCE / SALESFORCE SURVEY CONDUCTED BY INDEPENDANT THIRD PARTY CUSTOMERSAT INC.
WHY CHOOSE SALESFORCE
11
Small Business up to 100 employees deploy Salesforce in 15 days and
Medium to Big Business up to 1000+ employees in 27 days
SOURCE / SALESFORCE SURVEY CONDUCTED BY INDEPENDANT THIRD PARTY CUSTOMERSAT INC.
WHY CHOOSE SALESFORCE