why companies need a mobile strategy
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Why companies need a mobile strategy. - Trends- Opportunities- BenefitsTRANSCRIPT
A Partner for Growthinnovative – practical – dedicated
Whycompanies need a
mobile strategy?
Thomas HofstetterCEO, Points Group
www.PointsGroupLLC.com
More Time Spent on Mobile vs. Web
Facebook mobile users are 2X more active than desktop users.
Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.
Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.
Device Growth Is Exploding, Driven By Consumers
CIOs Surveyed on Tablet Usage
Morgan Stanley, “Tablet Demand and Disruption”, February 14, 2011.
Purchased for EmployeesEmployee-owned
Not Allowed
Tablets Are Forcing IT To Rapidly Reshape Policies
IPad Dominant TodayNot Tomorrow
Gartner Group, 2011 http://www.gartner.com/it/page.jsp?id=1622614Comscore 2010 Mobile Year in Review
No Dominant Mobile Platform
Gartner Group, 2011 http://www.gartner.com/it/page.jsp?id=1622614Comscore 2010 Mobile Year in Review
An Industry Convergence Is Happening
Laptops
Smartphones
Tablets
Touch-based navigation and HTML5 are changing how we access data
HTML5 Web Apps on the Rise
What is so unique about
mobile devices?
You can use mobile devices anywhere and anytime
Mobile devices are the most personal marketing platform today
Companies can reach customers where they are
Mobiles are build for engagement and transaction.
The average user has a mobile device in reach for 14 hours per day.
HOW mobile technology
helps you grow?
• Improve Working Process• Increase Communication and
Knowledge Sharing• Enhance Sales and Marketing
Effectiveness
Tangible benefits of
mobile device?
Cost SavingsProductivityProfitability
Intangible benefits of
mobile device?• Better Customer Service• Increased Knowledge about Customers• Improved Colaboration
(internal/external)• Improved Product Quality• Competitive Advantages
Common Strategic Objectives
• Maximize customer service• Maximize company image• Maximize employee satisfaction• Maximize efficiency• Maximize effectiveness• Minimize cost
About Points Group
We are an International
Consulting and Marketing Agency
specializing in helping companies
build brands and grow their
business.
WE OFFERStrategic Growth
OUR LOCATIONS
BERLIN NEW JERSEY
OUR SERVICESOVERVIEW
OUR SERVICES
Go Mobile!
Strategy andConsulting
WebsiteDevelopment
Social Media
Search Engine Optimization
CreativeServices
PR andCommunication
VideoProduction
SOLUTIONS FORGROWTH
HEALTHCARESOLUTIONS
Improve Quality of ServicePractice Marketing Campaign Execution
Increase Patients
Catch Basin Expansion
Practice StartupBusiness Development
CUSTOMER
MEASURE PERFORMANCESATISFACTION
- Fully Automated Online Surveys- Unlimited Surveys- Online Analysis Tools- Real-time reporting online- Easy Setup within minutes- Healthcare Solution for Patient
Satisfaction
Cost EffectiveAutomatedReal-time Information!
CUSTOMER SATISFACTIONSOLUTIONS
Communication Manual
Staff Communication TrainingQuality of Service Improvement Plans
Quarterly AnalysisCRM Process Integration
Healthcare Solution
NOTIFICATION
COMMUNICATION2
MESSENGER
- Automated notification via SMS, telephone, voice mail and email
- Interactive Notification Capabilities- Appointment confirmation- Automated voice messages in English,
Spanish, German and French- Easy and intuitive setup
Cost SavingsImprove ServiceImprove Communication!
Improve Decision MakingMaximize Marketing BudgetImprove ROI!
HOW EFFICIENT IS YOUR MARKETING?
- Measure effectiveness of campaigns- Integrates with Search Engine Marketing- Measures online and offline campaigns- Online reporting in real-time- Know how many clients called from a
campaign- Monitor Quality of calls
CAMPAIGN ROICALCULATOR
Improve Decision MakingMaximize Investment DollarsImprove quality of new locations
!
WHERE IS THE GROWTH OPPORTUNITY?
- Determine Demographic Patterns of high and low performing locations
- Determine customer catch basin for your business locations and corporate averages
- Understand your client base- Find locations for expansion based on
demographic patterns
CATCH BASINANALYZER
CUSTOMER CATCH BASINSOLUTIONS
Referrer Strategy
Customer Demographic AnalysisGeographic Expansion Plans
VIDEOPRODUCTION
- HD Production- Company Overviews and
Presentations- Service Presentations- Testimonials and Interview
One-stop-shopWider reachStay with the trend!
OUR DELIVERY FRAMEWORKSimple, but effective
the WHAT
the HOW
the WHO
OUR DELIVERY FRAMEWORKSimple, but effective
WHYPOINTS GROUP
Ease of Engagement
One-Stop-Shop Services for Growth
Guaranteed Brand ConsistencyWe have a Delivery Framework that works
We bend over backwards for our clients