August, 2016

MIRUM AGENCY 2015

Why Do You Need SEO?

MIRUM AGENCY 2015

Delivers a High ROI

When done correctly SEO can deliver nonstop organic traffic that would cost a tremendous amount of money if it was being paid for through a paid search campaign on a per click basis.

Organic search take on the second place of the effectiveness to deliver ROI

Based on BrightLocal’s data

MIRUM AGENCY 2015

SEO Works

SEO is not dead and it continues to work. When done correctly it can deliver endless and consistent traffic to your website.

Source: www.webmynesystems.com

MIRUM AGENCY 2015

SEO Will Not Disappear

SEO will never go away. It continues to evolve over time and the companies that understand it are constantly adapting with it and not skipping a beat SEO will be around as long as the Internet is, so it is a good idea to get involved now instead of sitting on the sidelines.

MIRUM AGENCY 2015

The Competition Does It

Many businesses are under the assumption that SEO only needs to be done until top rankings are achieved, but that is not accurate at all. Your competition is going after those top positions as well, so you need to either compete to beat them to it or sit back and let them take the majority share of traffic for your industry.

MIRUM AGENCY 2015

Your Customers Are Mobile & Searching

Ø Mobile traf f ic cont inues to increase at a rapid rate and it is now outpacing traffic from desktop computers.

Ø SEO allows your business to be found by consumers that are actively looking for the services and products your business provides.

Ø Mobile search is the future, so you need to make sure your business is ready for it.

source: APJII 2014 -2105

MIRUM AGENCY 2015

Everyone Looks For Businesses Online

Think about how convenient the Internet is for a consumer. They can search for a business, review products, review the business, and even make purchases. There is no denying every business needs a SEO strategy in place to attract organic traffic and be found online.

Source: Statista, 2015, Indonesia Digital Data

MIRUM AGENCY 2015

SEO Strategy During A Website Redesign

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Know Your Website

During a website update, it is possible that your page URLs may change (even if you aren’t moving to a new domain). If not handled properly, this can result in a loss of individual page rankings, culminating in a loss of overall site visibility in search engines. Start by creating a list of all the URLs on your website, and identify any pages that will need to be rerouted with a permanent 301 redirect. I recommend redirecting all existing site pages whose URLs are changing, as these URLs may still provide some value for internal linking and SEO signals.

MIRUM AGENCY 2015

Analyze Inbound Links Inbound links help develop authority for your pages in search. As URLs change, links that point to your digital content will need to be updated. Perform an inbound link audit to determine your link profile and create a list of pages that must be reclaimed, then sort results by sites with the highest domain authority and relevance. Direct links are preferred over redirected links because they have less moving parts and provide a faster, clearer path to content. Ideally, you should contact the webmaster hosting each link pointing to your site and request for them to update the URL. If this is not attainable due to the number of links or webmaster inaccessibility, preserve your link juice by establishing 301 redirects that point old URLs to new ones. If you are purchasing a new URL that was previously hosting another brand’s site, understand that you will often inherit their backlink profile. Your brand must investigate the source of these backlinks and update them accordingly to preserve or remove connections as needed.

MIRUM AGENCY 2015

Conduct An SEO Audit

An SEO audit can identify the strengths, weaknesses, risks, and opportunities of your current website. What To Look For: ü  Missing page titles ü  Duplicate page titles ü  Page titles over 512 pixels ü  Page titles below 200 pixels (Resize to 201 – 482 pixels) ü  Missing H1 tags ü  Duplicate H1 tags ü  Multiple H1 tags ü  Missing meta descriptions ü  Duplicate meta descriptions ü  Meta descriptions over 923 pixels

MIRUM AGENCY 2015

Conduct An SEO Audit What To Look For: ü  Canonical tags ü  Canonicalisation ü  Broken internal/external links ü  Structured markup usage (correct tagging, applicable page usage) ü  Image alt text ü  XML sitemap ü  Robots.txt ü  Duplicate content ü  Pages indexed by Google ü  Site speed and performance ü  URL structure ü  Footer ü  Sitemap

MIRUM AGENCY 2015

Live And Breathe Analytics What To Look For: ü  Crawl errors ü  Mobile usability ü  Broken links (internal and external) ü  Link count (internal and external) ü  Pages indexed ü  Top keywords driving traffic ü  Organic search traffic

MIRUM AGENCY 2015

THANK YOU