Introducing

A Quick Overview

What is This G7® Thing Anyway?

Universal grayscale definition

Simple calibration method ISO 12647-2 compliant

The best way to control any color printing workflow!

What Else?

Is the World’s first Gray Management system

Ensures consistent neutral tonality

Ensures consistent gray balance

G7 is a Photographic Solution

Photography used gray scales for 100 years G7 brings the same concepts to commercial

printing

Who’s Using G7?

Consumer products companies Retailers Corporations US Government Ad agencies Publishers Catalogs Printers Designers Probably you

Agency /Print Buyer

PrinterPrepress

Did You Know…

All major US proofing systems are based on G7 Adobe® CS5® Color Settings defaults are

based on G7** (North America installs)

If you are printing, proofing or designing to GRACoL or SWOP, YOU are in fact using G7

Did You Know…

Virtually all current US printing is based on G7 GRACoL and SWOP are based on G7 FTA’s FIRST recommends G7 for flexo Any printing system that simulates SWOP or

GRACoL is effectively using G7

(e.g. gravure, digital, ink-jet)

G7 at the US GPO

Courtesy US Government Printing Office & YouTube

What is G7 Used For?

Offset Flexo Gravure Newsprint Wide format ink jet Digital (electro-photographic) Screen printing Dye-sublimation Virtually any CMYK printing process

G7 Works With…

Any stable, repeatable printing system

Any CMYK inks Any substrate Any screening method Existing tools and

technologies

G7 Benefits

Lower costs Quicker turn-around Higher quality Greater consistency Easier re-prints Customer satisfaction Shared Neutral Appearance

on multiple media

Shared Neutral Appearance

GRACoLSWOP

Flexo

Same CMYK file after G7 calibration…

G7 Benefits To Offset printers

More effective “printing to the numbers” Easier press-to-proof match Gray balance without guesswork Reduces the need for custom press profiles

G7 Benefits For Print Buyers

Easier and cheaper file sharing between different print sites or technologies

Less danger of “accidental re-purposing” G7 Master Printers meet the latest printing

specifications and deliver the most consistent, repeatable work

Brand Testimonial…

“At Potpourri, all 13 of our catalogs are designed and proofed to G7 Specifications. We pride ourselves on excellent color reproduction and G7 has helped us achieve this.”

Jeff Elsing, Potpourri Group Inc.

Brand Testimonial

“Proof matches are excellent between our own SWOP proofers and the webs that run our catalogs.”

Jeff Elsing, Potpourri Group Inc.

G7 Printer Testimonial…

“G7 made a big difference right away. Things are more efficient and the jobs move through the plant more quickly. There is less rework and waste, but I think what is more important is that there is more confidence in our abilities throughout the organization.”

Gerry Gerlach, Integrity Graphics

G7 Printer Testimonial

“Using the two basic elements of G7 - tone shape and gray balance - we were able to match the color between a 20-year-old press and a virtually new press.

If you ask me does the process work? - I have a ton of printing that says that it does.”

Gerry Gerlach, Integrity Graphics

Getting Started

Visit www.gracol.com Read the G7 How To Contact a G7 Expert Use G7 Settings in

Adobe® Creative Suite®

G7 Color Settings (for Adobe® Creative Suite®)

GRACoL2006_Coated1v2.iccor SWOP2006_Coated3v2.iccFree profiles at

www.g7global.org

Free GRACoL & SWOP .csf Color

Settings Files

G7 Proof Control

Make sure every proof has an ISO 12647-7 Digital Control Strip

Free at www.g7global.org

Free G7 Fangraph Calibration

Free at www.g7global.org

Automated G7 Calibration

Certified G7 Calibration software* generates RIP curves automatically

Using P2P (or IT8.7/4) target*Listed at www.g7global.com

Compare Results

Before

AfterIdeal tonality

Uncontrolled tone curves

Ideal gray balance

Unbalanced grays

G7 does NOT guarantee perfect colorNothing does!

G7 only “color-manages” grays, not colors G7 does not compensate for…

Inconsistent materials

Unstable processes

Bad process control

Limited color gamut

Cautions And Limitations

Learning More

Step-by-step guide to calibrating, printing & proofing with G7 Available from IDEAlliance www.gracol.org