Why I chose music mags.They distribute similar magazines to my own.

However these magazines aren't very well known so may not get me the publicity needed to publicise a new magazine. These three images how the

diversity of music genres distributed within the company, this is good because the institution will have a good idea of how to distribute best, any genre.

They also claim that they have a high usage of synergy within the company, for example they also review and sell instruments involved in some of the

distributed magazines.http://www.musicmags.net/

Why I did not chose IPC media.

Although the institution is very well known and has been established for many years, the growth of the company has lead to many recent job cuts. This may cause bad press for the company and also on my magazine, if I were to chose them. There will also be changes in contracts for new employees, again, which may create bad press. The news was announced by the chief executive, Sylvia Auton;Dear colleague,Earlier this month, I informed you of some of the difficult decisions the IPC board has had to make in order to develop our strategy to focus on activities that will ensure our future growth, as well as help weather the challenging market conditions.Today, I am writing to you again to advise you that, in line with similar measures being taken across Time Inc, we have this morning advised the staff council of a number of planned organisational changes that may result in up to 150 fewer roles at IPC. As these proposed changes affect more than 100 staff, a 90-day consultation period is now required. I regret having to bring this news to you but can assure you that the redundancy process will be carried out in a considered manner so that we can properly investigate all options as we consult, and provide those who may be affected with as much support as we can. Dee Mair, our HR director, will advise how the full process will work over the coming days and more information about how this may affect your specific business area will be communicated by your Board director.At the same time as we are consulting with the staff council over these potential redundancies, we will also be consulting with them over two further proposed changes: amendments to some of the terms and conditions for new starters; and alterations to our maternity leave policy for new pregnancies among both new and existing staff with effect from a date to be agreed with the staff council. Please note that these proposed changes will not affect staff who are already pregnant or on maternity leave.Of course, no-one likes the uncertainty that such changes bring and I thank you for your patience and understanding over the forthcoming months. But I believe strongly that it is the quality of IPC's people and the content we create that sets us apart from our competitors and makes us the successful business we are. I know that I can continue to count on your talent, creativity and hard work to ensure we achieve our future goals in the constantly changing media landscape in which we operate.Sylvia Auton

This is a shame because this institution produces much more well known magazines than music mags. For example Marie Clair and women's own. However, Not as many music magazine as music mags, which may also be a problem.

http://www.guardian.co.uk/media/greenslade/2013/jan/31/ipc-downturn