why invest in - accor...lifestyle hotel, residence, culinary & entertainment brands. team...

WHY INVEST IN THE HOUSE OF ORIGINALS

ACCOR GLOBAL DEVELOPMENT

FEBRUARY 2019

MISSIONSTATEMENT

A global tribe of individuals, partners and progressives,

devoted to creating extraordinary experiences for our community

throughout our proprietary brands—we are sbe.

Visionaries at the forefront of hospitality, cuisine, design,

residences and entertainment, our lifestyle moments are forged

with highly-curated and passionate service. We are committed

to authenticity, sophistication, mastery and innovation.

Our stage is the world. Our time is now.

2 | WHY INVEST IN THE HOUSE OF ORIGINALS | SBE LIFESTYLE PLATFORM| FEBRUARY 2019

RESTAURANTS

NIGHTLIFE RESIDENCES

& SPAS

HOTELS

FULL CIRCLE LIFESTYLE EXPERIENCE

MIXOLOGY & LOUNGES

NIGHTLIFE & DAY CLUBS

RESIDENCES

SPAS

GLOBALGLOBAL BRANDS

3 | WHY INVEST IN THE HOUSE OF ORIGINALS | SBE LIFESTYLE PLATFORM | FEBRUARY 2019

LOCATIONS HOTELS & RESIDENCES RESTAURANTS LOUNGES

CURRENT PORTFOLIO

DEVELOPMENT PIPELINE

*By the end of 2018

170 28* 96

120+ 35+ 70+

50

15

PIPELINECURRENT

CABO SAN LUCAS,

MEXICO

ZIHUATANEJO, MEXICO

PLAYA DEL CARMEN, MEXICO

CARTAGENA, COLUMBIA

ATLANTA

WASHINGTON, D.C.

MONTERREY,

MEXICO

CANCÚN, MEXICO

MEXICO CITY, MEXICO

ARENA DE JOSE IGNACIO,

ARGENTINA

PILAR, ARGENTINA

PUERTO MADERO, ARGENTINA

BODRUM, TURKEY

LOS ANGELES

SAN FRANCISCO

LAS VEGAS

CHICAGO

NEW YORK CITY

HOLLYWOOD, FL

MIAMI

NASSAU, BAHAMAS

LONDON, U.K.

ISTANBUL, TURKEY

KUWAIT CITY, KUWAIT

DUBAI, U.A.E.

DOHA, QATAR

MANAMA, BAHRAIN

TOKYO, JAPAN

MELBOURNE, AUSTRALIA

TORONTO

DETROIT

INDIAN WELLS

HALLANDALE, FL

PARIS, FRANCE

BANGKOK

CULINARY COLLABORATORS

JOSE

ICARDILeynia, Diez y Seis

SLS/Mondrian

Hyde/Delano

DARIO

CECCHINICarna

SLS

MARTIN

HEIERLING

Chief Culinary

Officer, sbe

JOSÉ

ANDRÉSThe Bazaar

SLSMichelin-

Starred

MICHAEL

SCHWARTZFi’lia

SLS/Mondrian/

Hyde/Delano

James Beard

Award Winner

DANNY

ELMALEHCleo

SLS/Mondrian

Hyde/Delano

DESIGN COLLABORATORS

PHILIPPE

STARCK SLS Atlanta

SLS Beverly Hills SLS

Brickell

SLS Las Vegas

SLS South Beach

Mondrian L.A.

Delano

LENNY KRAVITZ

DESIGNSLS Las Vegas

SLS South Beach

PIERO

LISSONISLS Cancún

SLS Puerto Madero

SLS Washington, D.C.

SLS LUX Brickell

YABU

PUSHELBERG

SLS Baha Mar

SLS Beverly Hills Renovation

AVENUE

INTERIORS

Dakota Development is a division of sbe. With

industry-leading expertise and cutting edge design

partners, Dakota Development has successfully

master planned and developed a range of

internationally acclaimed properties.

DANIEL

BOULUDFrench Concept

SLS

James Beard

Award Winner

MAKOTO

OKUMAPan-Asian Concept

SLS

James Beard

Award Winner

KATSUYA

UECHIKatsuya

SLS/Mondrian

Delano

James Beard

Award Winner

With professional entertainment and renown chefs,

Disruptive Innovation Lab has designed amazing

culinary and nightlife concepts.

DAVID ROCKWELL

THE ROCKWELL

GROUPHyde

MARCEL

WANDERSMondrian South Beach

Mondrian Doha

TOM

DIXONMondrian London

LEVERAGE THE

Providing our development partners an opportunity

to program a one of a kind destination experience.

40 BRANDS

Established & diversified

portfolio of iconic luxury

lifestyle hotel, residence,

culinary & entertainment

brands.

TEAM

Best-In-Class team

of Senior Executives,

Chefs, Designers,

Promoters.

MARKET

Expansive footprint across

the world’s leading

gateway markets.

INNOVATION

Proven brand & concept

incubator of culinary

and entertainment

concepts.

NETWORK

Access to shared

services, including a

centralized platform

providing sales,

marketing, social media,

influencers, partner and

vendor databases,

events partnerships

and sponsorship

support.

SINGLE

SOURCE

Unique 360 approach

to hospitality with

turnkey solutions for

branding,

development* and

management of a

property.

*Engaging Dakota for

Development Management is

encouraged but not required.

Platform

6 | WHY INVEST IN THE HOUSE OF ORIGINALS | SBE LIFESTYLE PLATFORM | FEBRUARY 2019

The House of Originals is a vibrant collection of hotels with a

bold spirit that challenges and inspires.

THE MISSION

COMMUNITY / UNPRETENTIOUS LUXURY

CULINARY AND MIXOLOGY EXPERIENCE / INDIVIDUALITY

Some people can do innovative things. Some people are innovators. Inside our

community, we share a common spirit. A spirit of constant innovation. The

House of Originals has historic hotels, iconic even - but that is not what makes

them one of us. They recognize their heritage alone is not enough. True

originals don’t question once, they always question. We are this bold spirit. A

community that challenges, learns and inspires. Not following fashions, but

leading fashions. From nightlife, to design, culinary and mixology. For every

hotel with this undying spirit and promise of originality. Welcome to The House

of Originals.

7 | WHY INVEST IN THE HOUSE OF ORIGINALS | POSITIONING| FEBRUARY 2019

THE HOUSE OF ORIGINALS top 3 USPs

8 | WHY INVEST IN THE HOUSE OF ORIGINALS | BRAND USPs | FEBRUARY 2019

INDIVIDUALITY

MEETS COMMUNITY

• A vibrant collection of

hotels with a bold spirit

that inspires – each

property is unique, with

deep roots within the city

that it resides in. They do

not follow trends. They

are original in all that they

do.

• The properties in The

House of Originals are not

buying into a corporation

but instead a community -

a network. A group that

learn from each other.

That inspire each other.

UNPRETENTIOUS

LUXURY

• A sense of luxury that

never takes itself too

seriously

• No need to conform to

the norms of the

hospitality industry.

THE sbe

PLATFORM

• Unique lifestyle living expertise to program a one of a kind destination experience

• Unique expertise in design, restaurant & nightlife concepts with reknown interior designers & chefs

• Unique full circle approach to hospitality with turnkey solutions for branding, development, management of a property

+ +

SHORE CLUB SOUTH BEACH

PIPELINECURRENT

ORIGINALS DOWNTOWN

LOS ANGELES

10 KARAKÖY ISTANBUL

SANDERSON LONDONST MARTINS LANE LONDON

ORIGINALS DETROIT

NETWORK & PIPELINE

AMERICAS EUROPE TOTAL

170 rooms

1 hotel

CURRENT PORTFOLIO

DEVELOPMENT PIPELINE

*By the end of 2018

9 | WHY INVEST IN THE HOUSE OF ORIGINALS | NETWORK & PIPELINE | FEBRUARY 2019

1,186 rooms

2 hotels

354 rooms

2 hotels

1,540 rooms

4 hotels

170 rooms

1 hotel

Property News & Headlines:

…

Sinan KafadarDesigner

Food & Beverage

Brasserie Ten

Kupaj Lounge

ON10

1,600

71

4Square Feet

Key Count

Suites

1 Penthouses

Amenities

Sky Terrace

FLAGSHIPS

10 | WHY INVEST IN THOO | NETWORK & PIPELINE | FEBRUARY 2019


8/10 Rating, “Think Alice in Wonderland-style fantasy with

baroque styling”

“London's most exquisite hotels for a stand-out wedding”;

Best for a Modern Wedding: Sanderson

Philippe StarckDesigner

Amenities

agua Bathhouse & Spa / Courtyard Garden

Fitness Center

Awards

2018 TripAdvisor Certificate of Excellence

2011 World Travel Awards “Europe’s Leading Design Hotel”

Food & Beverage

The Restaurant

at Sanderson

Mad Hatters

Afternoon Tea

Long Bar

Purple Bar

Billiard Room

23,000

150

18Square Feet

Key Count

Suites

2 Penthouses

FLAGSHIPS



“Jose Icardi's Diez y Seis Pays Homage to Mexican Cuisine”

“Set against the gorgeous backdrop of the Shore Club’s memorable

infinity-edge pool, Diez y Seis will showcase chef Jose Icardi’s innovative

approach to Mexican cuisine in a stunning indoor/outdoor setting.”

David ChipperfieldDesigner

Madison CoxArchitect

Amenities

Pool at Shore Club / Spa at Shore Club / Workout Room

Complimentary Bikes

Food & Beverage

Diez y Seis

SKYBAR

10,000

30844

Square Feet

Key Count Suites


FLAGSHIPS


“A Restaurant For Rum-Lovers And Ceviche

Connoisseurs” (Asia de Cuba)

Philippe StarckDesigner

Amenities

Jones & Payne Hair Salon / Gymbox featuring Olympic-Sized Boxing Rings

Awards

2017 OpenTable Diners’ Choice Award (Asia de Cuba)

Food & Beverage

Asia de Cuba

St. Martins Lane

Kitchen

Den

Blind Spot

10,000

204

14Square Feet

Key Count

Suites

1Penthouse &

Apartment

Suite


FLAGSHIPS

ICONIC ELEMENTS:

Unique art & design elements

Pushing the boundaries.

We believe that it’s easier to innovate as a group –

we want to explore new avenues, new

opportunities and push boundaries. We do this to

an unprecedented extent, through like-minded

partners, we inspire each other and push each

other to do more. Oversized chess pieces, lip

chairs, oversized vases and more.

KEY PROGRAMS

14 | WHY INVEST IN THOO | KEY PROGRAMS | FEBRUARY 2019

ICONIC ELEMENTS:

Iconic architecture

From Historical Buildings to

Iconic New Developments

We have historic hotels, hotels with great history

that are icons in their city but we recognise that is

not enough. We strive to be leading where

contemporary culture is going.

KEY PROGRAMS


ICONIC ELEMENTS:

THE BEST LOUNGE ATMOSPHERE

We believe in nightlife.

Our hotels are still world-class during the day, but

they are unsurpassable in the evening when our

true personality shines.

KEY PROGRAMS


THE HOUSE OF ORIGINALSRESTAURANT BRANDS

KEY PROGRAMS


NIGHTLIFE & DAY CLUBS

THE HOUSE OF ORIGINALSNIGHTLIFE BRANDS

MIXOLOGY & LOUNGES

KEY PROGRAMS


To pamper your every need and create an exceptional and

soothing relaxation experience that exceeds your expectations

Designed with an unerring eye for luxury, comfort and state-of-the-art

technology; Ciel Spa is a place of escape where recharging the inner

spirit and enhancing physical well-being come from true and spirited

innovation. All SLS guestrooms feature Ciel Reserve bath amenities.

REFINED RELAXATION // A PLACE TO REVITALIZE // CELESTIAL ESCAPE

4 LOCATIONS

SLS BEVERLY HILLS, SLS SOUTH BEACH, SLS BRICKELL, SLS LUX BRICKELL

KEY PROGRAMS


PRESS & ACCOLADES

THE SPA AT SANDERSON

London’s Most Incredible Spas

SANDERSON LONDON

“This disco-era exhibit by Philippe

Starck is an icon of hotel design.”

MAD HATTER’S AFTERNOON TEA

Best Afternoon Teas in London 2019

SANDERSON LONDON

Best Hotels in Soho London

COMMUNICATION

20 | WHY INVEST IN THOO | COMMUNICATION | FEBRUARY 2019

ACCOR DISTRIBUTION SOLUTION

>110 Global Distribution Channels at Best Market Conditions

PERFORMANCE – PARTNERSHIP WITH ACCOR

Source : CRS Official figures as of end 201821 | WHY INVEST IN THOO | PERFORAMNCE | FEBRUARY 2019

ACCOR DISTRIBUTION PERFORMANCE POWERED BY ACCOR FOR LUXURY & PREMIUM BRANDS

FOCUS ON WEB BRAND.COM +

ACCORHOTELS.COM

+ MOBILE WEBSITES +

PARTNER WEBSITES

WEB ACCOR & PARTNERSONLINE SALES FOR LUXURY &

PREMIUM BRANDS

ONLINE ROOM REVENUELUXURY & PREMIUM BRANDS

€1.786

MILLION

36%

WEB PARTNERS (OTAS)

41%HOTEL

PMS

CALL CENTRES, INTRA HOTEL

& CLUSTER SERVICES

ACCORHOTELS WEB

WEBSITE, MOBILE SITES

& APP

33% DIRECT SALES

26% INDIRECT SALES

8%

18%

18%

15%

59%ACCORHOTELS

CENTRAL

RESERVATION

SYSTEM


Official figures as of end 201822 | WHY INVEST IN THOO | PERFORMANCE | FEBRUARY 2019

Americas18%

Asia-Pacific31%Mediterranea

n, Middle East & Africa

20%

Central & Eastern Europe

6%

France13%

Northern Europe

12%

ACCOR OWNS THE MOST INTERNATIONAL AND FAST GROWING LOYALTY PROGRAM

10 14 18 25 32 4053

44,7

70

100

120

2012 2013 2014 2015 2016 2017 2018

LOYALTY MEMBERS

WORLDWIDELe Club AccorHotels

FRS loyalty program

Huazhu loyalty program

GUEST ORIGIN

A WORLDWIDE PROGRAM

20 brands

3,500 hotels in 100 countries

Free enrollment

100% web based program

Partnerships with major airline

loyalty program: Skyteam,

One World, Star Alliance…

>53 MILLION MEMBERS

WORLDWIDE

+27,700MEMBERS EVERY DAY

LE CLUB ACCORHOTELS

REPRESENTS

34.6%OF ALL ROOMNIGHTS


173M

106M

Source : LCAH by end of 201823 | WHY INVEST IN THOO | PERFORMANCE | FEBRUARY 2019

DEVELOPMENT CRITERIADevelopment & programming

AAA ultra city center

location, historic

conversion

WORLDWIDE

RECOMMENDED

NUMBER OF ROOMS100 – 150 keys 100 – 150 keys

ROOM AVERAGE SIZE -10/-15% of ROW 28 – 36 sqm

TGFA / ROOM 90 – 120 sqm 65 – 100 sqm

RECOMMENDED

NUMBER OF ROOMS100 – 150 keys 100 – 150 keys

ROOM AVERAGE SIZE 28 – 32 sqm 30 – 40 sqm + balcony

TGFA / ROOM 70 – 100 sqm 72 – 110 sqm

FOOD & BEVERAGE

1 3 meal restaurant

1 Signature restaurant

1 Signature Bar

1 Lounge

WELL-BEING

Ciel Spa (on market demand)

Pool (on market demand)

Fitness Center

MEETINGSMeeting rooms (on market demand)

Ballroom (on market demand)

HO

TE

LR

ES

OR

T

PRIME

LOCATIONS

SECONDARY

LOCATIONS

AIRPORTS

SUBURBS

CAPITALS

KEY CITIES &

RESORT

DESTINATIONS

MAJOR

DOMESTIC

DESTINATIONS

OTHER CITIES &

ATTRACTIVE

TOURISTIC

DESTINATIONS


24 | WHY INVEST IN THOO | PERFORMANCE | FEBRUARY 2019

why invest in - accor...lifestyle hotel, residence, culinary & entertainment brands. team...

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