Why is Marketing important?

Marketing helps to prosper financially.

It helps to survive in an unforgiving economic environment.

It helps customer get introduced and acceptance of new products.

It allows firm to be engaged in socially responsible activities.

Marketing helps CEOs build a strong brand and loyal customer base.

Marketers decide:

What feature to design in new products ?

What price to set ?

Where to sell ?How much to

spend on ads, sales, internet ?

These slides were created by-

Biswajit Biswas IIT(BHU), Varanasi During a Marketing

Internship by Prof. Sameer Mathur

IIM(Lucknow)

www.IIMInternship.com