why is product design important and what factors affect a good design
TRANSCRIPT
Chapter 11: Setting product strategy
Why is product design important and what factors affect a good design?
By: Kartik SinglaIndian Institute of Technology(BHU), Varanasi
“Design is the totality of features that affect
how a product looks and feels to a customer”
Benefits or importance of design
Well designed products are easy to manufacture and distribute.
A well designed product is pleasing to the customer, easy to open install and use.
“Customers are ready to pay $204 more for a well-designed laptop!!!!!”
“Well designed products can be easily differentiated from others in the
market”
Some IDEA award winners
Each design should reflect:
Bold simplicity
Real authenticity
Familiar yet Surprising nature
Intensive ethnographic study of customers.
Involves
Design thinking(art of good design)
Creative brainstorming sessions.
Involves
Design thinking
Collaborative teamwork.
Involves
Design thinking
Unique designs are the mainstay of all luxury brands!!!!!
