Big Data provides the opportunity to power your business strategy across all business functions. Big Data can help your organization:

INCREASE REVENUES

Use Big Data to take your sales and marketing to the next

level. Acquire more customers and retain current

customers, cross-sell and up-sell, boost store traffic,

increase conversion rates, and improve ad effectiveness.

Bring new efficiency and improve performance to all areas of

your operations. Optimize network performance, predict

utilization/capacity, reduce out-of-stocks, and

consolidate suppliers.

REDUCE COSTS

Use Big Data to make a big difference in finance. Rational-

ize products, evaluate and close unprofitable channels,

increase inventory turns and asset utilization, reduce DSO,

SG&A, and T&E—all while reducing fraud and waste.

LOWER RISK

WHERE CAN BIG DATA MAKE A BIG

DIFFERENCE?

Your organization doesn’t need a Big Data strategy. It needs a business strategy that integrates Big Data—and uses it to take advantage of all opportunities to raise revenues, lower risk, and reduce costs.

INVEST IN THE FUTURESpending on Big Data is expected to grow dramatically—reaching

$34 billion in 2020, up from $4 billion in 2011.

88% of companies report that their organizations plan to spend more than

$1 million

on Big Data initiatives by 2016.

And 19% of organizations investing in Big Data report that these investments

exceeded $10 million in 2013, and will rise 50%

by 2016.

WHY MAKE BIG DATA PART OF YOUR BUSINESS STRATEGY?

Get the latest insights from the “Dean of Big Data,” Bill Schmarzo, chief technology officer for EMC Global Services’ Enterprise Information Management & Analytics operations.

Check out Bill’s blog for more >>

MAKE BETTER DECISIONS, FASTER

79% of businesses report that better use of Big Data will lead to

better decision-making.

BE A WINNER

58% of businesses surveyed believe that Big Data will be a key factor in determining winners and losers in their industry.

In fact, 36% have already achieved a competitive advantage as a

result of Big Data analytics.

ACCELERATE AND IMPROVE ANALYTICS

70% of executives surveyed reported that their biggest Big Data initiative for

this year is the need to accelerate analytical processes and to develop more

sophisticated analytics.

And when asked if Big Data is associated with another enterprise-wide initiative,

of executives said advanced analytics.66%

EMC2, EMC, and the EMC logo are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners. © Copyright 2014 EMC Corporation. All rights reserved. 04/14 Infographic 301127

Sources: Companies Adopting Big Data Analytics to Deal with Challenges, Bain & Company, November, 2013. Surveys Find Rising Adoption of Big Data, Gil Press, Forbes.com, September, 2013.

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