Your BusinessPowered by Big Data

Turn Big Data

into a business advantage

with help from Microsoft

Big Data is big news, but what does it mean for your

business? With Microsoft, anyone in your organization

can use Big Data to inspire innovation, accelerate

decision making, and learn from and share insights

—no supercomputers or PhDs required.

Microsoft puts Big Data to work for you

Help your people get the insights they need to

compete—to innovate, streamline operations, and tap

into new market opportunities. Across marketing,

finance, sales and more, business professionals in your

organization can discover new insights by bringing

together your internal data with data from external

sources such as social media or news feeds—and

putting that data to use with the software they use

every day.

• Inspire innovation – Help your people be more

innovative and discover new opportunities. Microsoft

Big Data solutions give your employees easy access

to new types of data, to drive new insights and

inspire innovation.

• Accelerate decision making – Enable employees to

analyze and work with Big Data in real time as a part

of daily business activities, so they can make better-

informed decisions in less time.

• Learn from and share insights – Make it easy for

business professionals to create reports and

visualizations that help better understand and gain

insights from Big Data. Then they can easily share

those insights for team collaboration—right from

familiar tools like Microsoft Office.

Your BusinessPowered by Big Data

Clickstreams, social media, demographics—the world

is awash in data, but can your marketing department

use that data effectively?

With Microsoft Big Data solutions, you don’t need data

scientists or server farms to put Big Data insights directly

into the hands of marketing professionals. They can

combine and analyze data, and act on insights using

familiar, intuitive tools.

• Discover new ways to find, reach, and acquire

customers faster and more cost-effectively using

familiar applications.

• Identify needs and purchasing trends by enabling

marketers to gain insights from internal data

combined with external sources, like social media.

• Monitor marketing effectiveness with real-time

insights by enabling non-technical employees to

create and manage dashboards and reports with the

latest data.

• Empower every marketer with fact-based insights

by making data accessible and useful for real-world

decisions.

Put the power of Big Data

in the hands of every marketer

Big Data helps HarperCollins

enhance business insight

and decision-making

“When you build with Microsoft, it

integrates so well with the tools people

use day-to-day.”

David Boyle

Senior VP of Consumer Insight,

HarperCollins Publishers

Big Data

& Marketing

There is more pressure than ever on today’s financial leaders. They

need to reduce costs and streamline their organizations. They are

also being called upon to increase transparency and visibility

of financial information—helping business decision makers

to increase bottom-line impact.

With Microsoft Big Data solutions, your finance team can monitor

a range of financial data in real time to help them make better

decisions—accessing actionable information with tools they use

every day, such as Microsoft Excel. As a result, they can incorporate

Big Data insights into their work with minimal training, reducing the

burden on the IT team.

• Access new information sources right from Excel,

including the ability to search and incorporate public data sources

so anyone can quickly get the information they need to make

sound financial decisions.

• Gain real-time visibility into the financial health of your

organization so you can improve transparency and respond to

challenges and opportunities faster.

• Engage employees with intuitive, interactive charts

and reports that make it easy to view and present financial

information.

• Empower everyone in your organization to make better

financial decisions using the familiar software they use every day.

Incorporate financial insights

from Big Data into everyday work

Big Data

& Finance

Better healthcare through

faster access to information

“We discovered that we had been losing

money by not accurately recording

and charging for diagnostic tests.”

Iain MacBrairdy, Business Manager,

Emergency Medicine, Leeds Teaching

Hospitals

Most organizations have lots of information about

customers and prospects. What if they could easily combine

it with external data to gain a viewpoint their competitors

don’t have—for example, understanding how sales and

product use might correlate with external trends, such as

stock market fluctuations or weather?

Microsoft Big Data solutions make it possible for your sales

team to combine information from different sources so

they can identify high-value prospects faster and more

effectively—all using the familiar tools they use every day.

Use Excel to find external data and combine it with

internal sales data, so you can gain get new insights

into the drivers of customer profitability.

Easily uncover the most promising opportunities by

visualizing data in new ways with just a few clicks.

Plan sales strategy more effectively with real-time

visibility into the pipeline and new insights on the factors

that drive sales performance.

Give every seller a data-driven edge, helping them win

customers and keep them for the long term.

Find & capitalize on the most

profitable opportunities

Near real-time pricing

information drives better

employee decisions

“Now, when employees want to see pricing

data, they can get it almost

instantaneously.”

Marshall Couch

Systems Analyst, Eastman Chemical

Company

Big Data

& Sales

Why Microsoft for Big Data?

Microsoft is about making Big Data actionable for your

business. When you choose Microsoft Big Data solutions,

everyone in your company can tap into Big Data to get insights

through familiar, easy-to-use tools they work with every day

—whether at their desks or on their mobile devices.

Because Microsoft Big Data solutions can be deployed in the

cloud, there’s no need to invest in datacenter hardware or

additional IT staff. You can start getting Big Data insights within

minutes—not months.

Plus, you get the trusted reliability and support you expect

from Microsoft, and a global partner network to help you get

the perfect solution for your business—whether it’s integration

with legacy systems or customizing Microsoft tools for

industry-specific needs.

To learn more, visit the Microsoft Big Data website at:

http://www.microsoft.com/BigData